Case Study Of Pepsi

Case Study of Pepsi
I. CURRENT SITUATION
A. Corporate Overview and Financial Performance:
PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000
revenues of over $20 billion and 125,000 employees. The company consists of: Frito–Lay Company, the
largest manufacturer and distributor of snack chips; Pepsi–Cola Company, the second largest soft drink
business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are
among the best known and most respected in the world and are available in about 190 countries and
territories.
In 2000, PepsiCo has a reported net sale of $20,348 and a comparable net sale of $20,144 in comparison
to its 1999's net sales of $20,367 and $18,666 ... Show more content on Helpwriting.net ...
Nooyi is responsible for corporate staff functions, including legal, human resources and corporate
communications, in addition to her current CFO duties overseeing finance, strategic planning, mergers
and acquisitions, information technology, advanced technologies and procurement. She is also known in
company circles for her analytical abilities, a key component behind her rise. Nooyi, whose
remuneration for fiscal 1999 totaled more than $1 million, is also believed to be the chief strategist
behind PepsiCo's competition with rival Coca–Cola.
Steven S. Reinemund, 52, is President and Chief Operating Officer. Mr. Reinemund was elected
President and COO in September 1999. He began his career with Pepsi as Senior Operating Officer of
Pizza Hut, Inc.
Peter A, Bridgman, 48, is Senior Vice President and Controller. Prior to assuming his current position,
Mr. Bridgman was Senior Vice President and Controller of The Pepsi Bottling Group and he was the
Senior Vice President and Controller for Pepsi–Cola North America from 1992 until 1999.
Matthew M. Mckenna, 50, is Senior Vice President and Treasurer. Previously, he was Senior Vice
President, Taxes. Prior to joining PepsiCo in 1993 as Vice President, Taxes, he was a partner with law
firm Winthrop, Stimson, Putnam & Roberts in New York.
B. Top Management:
The top one of fifty most talented executives of the company, Roger A. Enrico, demonstrates his
excellent ability of

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The Pepsi Carbonated Soft Drink Consumer Demand Promotion
Strategic Marketing Plan for the United States The Pepsi Carbonated Soft Drink Consumer Demand
Promotion Executive Summary A strategic plan for PepsiCo North America is hereby proposed as
follows for the geographical region of the national United States for the Pepsi Soda Product promotion to
consumers between the ages of 12 through 18 years of age. It will utilize a pull strategy through the
distribution channels to stimulate demand for the Pepsi carbonated soft drink to the end users as defined
to maintain Pepsi's younger generation of consumers over the next two decades. The strategic plan will
consist of a strategic alliance with The Walt Disney Company coupled with a pop star endorsement by
Hannah Montana and Kanye West with ... Show more content on Helpwriting.net ...
Since 1975 the overall growth rate of soft drink market has been slowing. (Figure_1) As this provides a
constraint on new market opportunities, it does not constrict maintaining a similar level of revenue or
slightly improving it. As the current consumer market continues to age, it is expected there exists a
certain level of retention to Pepsi consumption until a specific age when it is recommended by a doctor
not to consume a soft drink. Given Pepsi's position in terms of product placement within demographics,
it holds the youth market when compared with Coke. As growth slows, the youth markets must
continually be targeted to maintain the consumption level of Pepsi as new consumers enter the market of
soft drink consumption, and other age out of it. This strategy will over a long period of time prove to
gain market share of domestic soft drink consumption over Coke, while being offset by a slowing of the
overall consumption. Figure 1 [pic][pic] The subject proposal is targeted to use a pull strategy through
the distribution channels, and is therefore focused on the end user, or consumer segment of the market.
Notwithstanding, the industry overall (primarily Pepsi and Coke as outlined herein below) does not only
sell directly to consumers. A very prevalent distribution channel is through licensed bottlers and
restaurant chains. A very strong

Processed Cheese and Kraft Foods
Kraft Foods
2011
TABLE OF CONTENTS
Executive summary(KH) 6
Indroduction(ME) 7 Background/ History of Kraft (ME) 7 Mission Statement(ME) 8 Major Goals(ME)
12 Business(ME) 12 Corporate and Environmental Philosophy(ME) 12 Mission Statement Analysis(ME)
13 Strategic Evolution(KH) 13 Intended Strategies(KH) 14 Emergent Strategies(KH) 16
Stakeholders(CB) 20 Internal(CB) 20 External(CB) 22 Kraft's Organization and Structure (YL) 23
Purpose of the Report(KH) 26
External analysis 26 Industry overview/History(YL) 27 Industry Growth & Profit(YL) 28 Package
Foods and Meats Segments (YL) 29 Industry Analysis/Porter's Five Forces (YL) 29 Risk of Entry by
Potential Competitors (YL) 30 Entry ... Show more content on Helpwriting.net ...
and because of that we have been able to make determinations about the company. Kraft Foods has a
rich history of innovation which is evident through there many research and development facilities
located throughout the world and their extensive product line. However, the company has some strategic
issues that they must rectify to continue the success that they have had throughout the year. Due to the
company's acquisition of Cadbury, they have increased their debt level which in turn has lowered their
credit rating. Also, the company has failed to take full advantage to the changes in the consumer's
interest in healthier products. These issues combined with a struggling economy could pose many issues
for the Kraft. In this paper we have examined these issues, and many more. Based off of our research
and analysis of the company we were asked to make certain recommendations that may help solve
strategic issues. First, Kraft must

Final Marketing Plan Paper
Final Marketing Plan Paper Surgey Perez, Adrine Jason, Shirtiar Beasley, Gena Brooks University of
Phoenix Introduction As consumers, we are very accustomed to finding products where we need them,
when we need them at the price we are willing to pay. This has become such an automatic part of the
buying process that we seldom give much thought to how all of this occurs. To put it simply, all of this
occurs because of marketing. A great deal of thought has been given to your preferences and buying
habits in an effort to keep you as a customer. In this paper, we will discuss, within the scope of a specific
company, the product, place, price and promotion that is used as part of marketing strategy to generate
hundreds of millions ... Show more content on Helpwriting.net ...
A description of PepsiCo buyers and consumers will be provided and we will explain the factors of
influence purchasing decisions and how those factors will affect the organization marketing strategy.
This paper will analyze the current competitors and will define the competitive landscape for Pepsi Slim
Can. In order for PepsiCo to be successful in selling Pepsi Slim Can, the company must research the
marketing community. A productive method of creating a marketing strategy plan is by analyzing and
understanding the target market for this type of beverage. Marketing research uses many methods to
obtain its results, such as external census data and marketing survey data collected by outside marketing
research firms. The data collected through survey is used as a method of understanding customer wants
and needs. Another consumer characteristic of market segmentation is psychographics, which is used to
develop a company's marketing campaign strategy. By having a clear understanding of organizational
buying for needs, habits and attitudes can helps one develop a marketing strategy planning. In addition,
for those organizational customers than finally become consumers, it may even be possible for some
marketing managers to develop a unique strategy for each potential customer. Organizational customers
considering a new supplier may be concerned about product quality. However, this could be

Pepsico Quaker Oats Merger
OUTLINE
Introduction ..................... 3
1. The business – economic setting a. The Business Strategy ...................... 4 b. Mission and Strategies
...................... 5
2. PepsiCo Strategic Positioning a. Industry Analysis ...................... 6 b. Company Background
..................... 7 c. Snack Food ..................... 7 d. Beverages ..................... 8 e. Company History –
PepsiCo ..................... 9 f. PepsiCo Financial Analysis ..................... 10
3. Terms of the acquisition a. How large was the premium paid to the target ..... 12 b. PepsiCo's
Acquisition of Quaker Oats ............ 12 c. Quaker boosts Pepsi's results ............ 13
4. Merger transaction analysis ..................... 14 a. Target ... Show more content on Helpwriting.net ...
Also when a customer tends to see the same company products everywhere and that too at a slightly
elevate rate, and then the element of 'Buyers illusion' comes into the picture. The customers tend to
believe that the product is priced higher as it is superior in quality and better as compared to other
similar products priced at a lower rate.
Any company prefers to diversify and systematically target and capture certain market segments in order
to provide that segment superior quality service and kill all forms of competition from that segment. This
seems to be the goal of PepsiCo too. It wants to diversify from being a supplier of just carbonated drinks
and branch into fruit drinks. To do this the merger was the ideal option, because along with the Quaker
company they are also buying its goodwill and market share. This way they can systematically cater to
every possible need of the sports segment right from the choice of drinks to providing snacks.
This brings to the role of regulatory bodies, which are created to prevent the dealings between
companies, which might prove detrimental to consumers in the long run. They prevent tie–ups between
companies that would kill competition and also prevent price discrimination.
On a final note, acquisitions and mergers have their own positive as well as flip sides. On the positive
side smaller firms with fewer resources could continue to thrive in the

Brand Building Blocks
BRAND BUILDING BLOCKS
Building Strong Brands: Why Is It Hard?
It is not easy to build brands in today 's environment. The brand builder who attempts to develop a strong
brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs, and vast
water barriers. It is difficult to score well in such conditions. Substantial pressures and barriers, both
internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is
useful to understand these pressures and barriers
Different factors that make it difficult to build brands are shown in the figure above. The first, pressure
to compete on price, directly affects the motivation to build brands. The second reason, the ... Show
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What, then, happens to the people who support the brand with market research or other brand–building
activities? They are vulnerable to the organizations new cost culture.
2. Proliferation Of Competitors
New, vigorous competitors come from a variety of sources. A host of food categories have watched
Weight Watchers and Healthy Choice enter their markets through brand extension strategies. In the snack
category, Frito–Lay has seen regional brands expand and Budweiser 's Eagle brand break out of its niche
to become a major competitor. New product forms that provide real alternatives for the customer have
encroached the soft drink market, bottled water, carbonated water, fruit–based drinks, and "new age"
drinks, among others.
Additional competitors not only contribute to price pressure and brand complexity, but also make it
much harder to gain and hold a position. They leave fewer holes in the market to exploit and fewer
implementation vehicles to own. Each brand tends to be positioned more narrowly, the target markets
become smaller, and the non–target market becomes larger. Efforts to market to a broad segment thus
become more difficult in the face of the complex 'brandscape' Further, some new or desperate
competitors may be motivated to take risks or attempt unusual approaches. The result can be
destabilization of the competitive dynamics. There is also an enhanced motivation to copy anything that
is successful, in part because the risks of

Pepsi Marketing Plan.
UNIVERSITY OF INFORMATION TECHNOLOGY AND SCIENCES Term Paper Based on
"Marketing Plan Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By:
Group–Luminous. Name I.D. Farhana Akhter 0941 Al–Batul–Sabera 08530160 Sharmila Rani Dus 0941
Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter.
Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan "Every Pepsi Refreshes the
World" 7th December 2010. Ms. Rahma Akther. Senior lecturer University of Information Technology
and Sciences. Subject: Requesting for ... Show more content on Helpwriting.net ...
We hope that this Term Paper will merit your approval. Respectfully yours, H.M.Enayet Karim.
Md.Hanif Miah. Al–Batul–Sabera. Farhana Akhter. Sharmila Rani Dus. Mahmuda Islam. Chapter: 01
Introduction: Pepsi is the recognized soft drinks have enjoyed substantial and sustained expansion since
its inception in 1893. It has passed through various predictable stages of small business conferring to
treat patients then turns into global growth. The key point of posting nearly thousand billion dollars in
annual sales, up significantly from its first year when sales were projected employees rather than
4000000 thousand of employees around the world. The company has achieved this level of growth
despite pursuing marketing strategies which have been applied somewhat sporadically owing to startup
and operational pressures. Many ideas abound within the organization as to what should be done, by
whom and by when but typical of many small businesses, little is done in an integrated, planned, or
sustained fashion as survival is the primal objective. Also hampering the introduction of a committed
drive for marketing and sales activities has available of resources and time on the part of the owners. The
result is a fragmented and piece meal approach to marketing the Pepsi's product and services have
sustainability to earn shows higher

Case Analysis on Pepsi's Entry to India
Case Analysis on Pepsi's Entry to India
Pepsi's Entry into India: A Lesson in Globalization
SUMMARY:
The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India
in the late 1980s. To enter the highly regulated Indian economy, the company had to struggle hard to
'sell' itself to the Indian government. PepsiCo promised to work towards uplifting the rural economy of
the terrorism affected north Indian state of Punjab by getting involved in agricultural activities. In
addition, it made a host of other promises that made its proposal very attractive to the regulatory
authorities. The case also discusses the criticisms leveled against the company, in particular, criticism of
its failure to honor ... Show more content on Helpwriting.net ...
What hurdles and problems did Pepsi face when it tried to enter India during the 1980s?
Pepsi needs to globalize because its home market is not only saturated but because of health
consciousness is shrinking. On the other hand, it want to enter markets abroad where there are less
educated people who can be persuade to drink Pepsi. It is this search for markets that has driven Pepsi to
markets like India.
When it tried to enter India:
The Indian law did not permit it;
There would be repatriation problems it would face:
There were activists who were opposed to the entry of Pepsi into India;
2.Critically analyze the strategy adopted by Pepsi to sell itself to the Indian government. Do you think
the biggest factor responsible for the acceptance of its proposal by the regulatory authorities was its
projection of its operations as the solution to many of Punjab's problems? Why/Why not?
The strategy of Pepsi was:
1. To project the entry of Pepsi as a boost for the economy of Punjab;
2. To project the entry of Pepsi as an increase in the employment level in Punjab;
3. To project the entry of Pepsi as the ultimate solution to terrorism;
These projections were used to persuade the Indian Government to allow Pepsi to enter India.
3.How did the company react to the changes in the business environment after the liberalization of the
Indian economy in the early 1990s? Critically comment on the allegations that Pepsi deliberately did not
adhere to most of

Pepsi : Pepsi And Coca Cola
Overview The company that we have chosen to analyze is Pepsi. Pepsi is a brand of its parent company
PepsiCo, which has a New York stock exchange symbol of PEP. Including Pepsi, PepsiCo is comprised
of 22 brands in the food and beverage industry. Those brands include Lay's, Gatorade, Quaker, Doritos,
and Mountain Dew just to name a few. Even though PepsiCo has a small presence in the food industry, it
is a major player in the beverage industry. The beverage industry is comprised of two segments;
alcoholic and nonalcoholic. PepsiCo is only present in the nonalcoholic segment. The two current
controlling entities in the nonalcoholic segment are Pepsi and Coca–Cola. Coca–Cola is the largest,
controlling 42% of the soft drink market while ... Show more content on Helpwriting.net ...
While Coca–Cola has always operated using a marketing strategy that was traditional and in line with
their longstanding culture, Pepsi has taken a different approach, even attacking Coca–Cola. Pepsi has
begun to market itself as "hip", "fun", and "social". They are sponsoring music festivals and targeting the
younger crowd. In essence, Pepsi is trying to create a "cool" culture. Since brand loyalty and customer
retention play huge roles in the beverage industry, it is important for Pepsi to find their identity and stick
with it to ensure lifelong customers. There is another social impact that affects the entire carbonated
beverage industry. This impact is the growing societal trend of opposing sugary beverages, more
specifically soda. In the last 10 years, the average soft drink consumption has been steadily decreasing.
This is in part the result of the emergence of many different "non–soda" beverages. These beverages
include vitamin waters, zero calorie drinks, and the newest trend of water enhancers such as MiO.
However, despite the emergence of new competition the real culprit is a societal push for healthy living.
People have cast a dark shadow on carbonated beverages. Interestingly enough, it is not just sugary soda
that has been given a bad rep. Diet drinks have also been chastised. There have been numerous studies,
articles, and downright accusations about the adverse effects of drinking soda with artificial sweeteners.
One article links the artificial

Mkt 421 – Marketing Plan
Marketing Plan
STUDENTS
MKT 421
University of Phoenix
DATE
Professor
Pepsi B Energy Marketing Plan: Phase One
Pepsi is performing a marketing control of their recent release of the Pepsi Diet Slim can, evaluating the
successes and the failures of product. Based on the market successes of the Pepsi Diet Slim can, Pepsi is
planning to develop a sugarcane–based Pepsi energy drink consisting of vitamin B12 and other B
vitamins. This new product is packaged in a format similar to the Pepsi Diet Slim to offer a new look to
Pepsi's soda cans and to compete with the irregular shapes of existing energy drinks. Pepsi B Energy is
to cater to customers who want to drink a healthier ... Show more content on Helpwriting.net ...
Finally, Vitamin B9 (folic acid) helps to produce red blood cells and maintain the body's DNA
(American Cancer Society, n.d). Pepsi B Energy uses this complex infusion of B vitamins to help
increase energy and make this soft drink essentially healthier than a regular cola drink. Available in Diet
and Caffeine free, Pepsi B Energy will become the energy drink of the future.
Importance of Marketing to Pepsi's Organizational Success Marketing is "an organizational function and
a set of processes for creating, communicating, and delivering value to customers and for managing
customer relationship in ways that benefit the organization and its stakeholders" (Kotler & Keller, 2009,
p. 5). The main scope of marketing is to identify and to meet social and human needs. PepsiCo
understands that as an international food and beverage organization that reaches millions of consumers
daily, the agenda of its marketing campaigns can determine the success or failure of the company.
PepsiCo has promoted responsible advertising to all consumers by adhering to the Consolidated ICC
Code of Advertising and marketing Communication Practice. PepsiCo's marketing campaigns promote
healthy choices, particularly to children under 12 (PepsiCo Inc., 2010). PepsiCo's healthy marketing
helps attract new customers, keeps PepsiCo focused on satisfying its customers after they buy

Pepsi Of Coca Cola Company Essay
A great question arose in the 80's as a constant innovation and aggressive behavior arose towards brand
building. Pepsi, a brand that suffered two bankruptcies, pushed forwards towards their growth as the
company by expanding their portfolio as a Food and Beverage Company. As it became a food and
beverage company, Pepsi was able to become the Coca–Cola's main competitor. Each company
constantly competed and tried to outdo each other with their campaigns. While both brands competed
with each other, Pepsi began to target Coca–Cola's commercials causing Coca–Cola to respond with the
same aggressive behavior creating the beginning of the Cola Wars. The Cola–Wars brought forth a great
question that made one wonder if either Coke was better than Pepsi or if Pepsi was better than Coke?
Based off the Cola Wars, the best soft drink producer is the Coca–Cola Company.
The Coca– Cola Company contains more value than Pepsi. According to an article in Coca–Cola.com,
"Coca–Cola has retained the No. 3 spot on Interbrand 's annual Best Global Brands ranking for the
fourth consecutive year, with an estimated value of $73.1 billion," proving that the brand coke falls
under the list of the most valuable brands which is worth up to $73.1 billion dollars unlike, Pepsi that is
only worth 19.4 billion dollars. The Coca–Cola Company does not only own the coca–cola brand, but
has also recently purchased many other brands in order to improve the revenue growth of the company.
It owns 16.7 % of the

Cola and Pepsi Company
CONTENTS Chapter No. Chapter No–1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3
Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No–2 PEPSI COMPANY OVERVIEW
2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5
Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No–3 DATAANALYSIS AND
INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No–4 SUMMARY
AND SUGGESTIONS 4.1 Summary 4.2 Findings 4.3 Suggestions 4.4 Conclusion APPENDIX
BIBLIOGRAPHY 72 75 77 79 81 85 Title Page No 2 3 7 8 9 11 12 13 23 25 38 41 44 48 49 50 51 1
1.1 INTRODUCTION 2 Today many new companies are coming in to existence and because of this
the ... Show more content on Helpwriting.net ...
Therefore, we should drink Pepsi that knows how to appreciate all audiences of all ages, regardless of
their ages and genders. It is interesting to here that Pepsi won the Taste test over Coke in the world wide.
This is the good sign for the company to get good market share. More people voted for Pepsi's taste than
Coke's taste. Coke Company blames that all these taste tests meaningless and not the proper ones to
decide the taste and the greatness of the soft drinks. The production cost of Pepsi Company is less than
Coke because Pepsi Company is using the Franchisees for the production purpose and giving the
remuneration for the production and maintaining the quality of the products by the regular checkups. In
case of Coke it has its own production units and producing the products in their own plants, this
increases the production cost of the drinks of Coke, because of this reason the profits of Coke reduced
when compared to Pepsi. When we compare the commercial Ads of the two companies, Pepsi and Coke
there is a major thing that we can pick up from them, which is the representative of their products. In
other words who are the representatives in both commercial Ads? 4 The companies try to

Argumentative Analysis Of Doritos Commercial
1. The commercial I choice is a Doritos commercial with lasted 31 seconds. 2. In the commercial as
simple as it may sound the producer is selling a bad of Doritos. They are trying to persuade the audience
that Doritos are the best choice of chips that you can choose. As the producer they are trying to find a
way to get to the audience the best way possible. They are trying to make people see something more
than just a red bag of chips. They want to have the audience convinced before they even buy them. 3. In
this commercial the producer is trying to show how no matter what you cannot resist the urge if buying
their Doritos product. In the commercial there is a family and they are preparing to have a baby. At one
of the couple's doctor visits,

Marketing Taco Bell
INTRODUCTION
The company I have chosen to base my assignment on is Taco Bell. It is a leading Mexican style fast–
food chain serving tacos, burritos, signature quesadillas, Border Bowls®, nachos and other specialty
items. Currently, Taco Bell serves more than 35million consumers each week in approximately 5,600
restaurants in the United States of America. It is recognized as the best Mexican fast–food chains in the
United States of America (Yum! Brands, 2010). This fast–food chain plans on introducing its products in
Malaysia.
MARKETING ANALYSIS (SWOT)
Strengths.
Strengths refer to core competencies and positive attributes that give Taco Bell an advantage in meeting
the needs of its consumers. The strength of Taco Bell is when it ... Show more content on
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Threats. The threats include external factors that could put Taco Bell's business at risk. In Malaysia, the
main threat rises from its competitor in the same market which is McDonalds. Taco Bell needs to be
constantly revising their prices and menus in order to keep up with McDonald's offers (Fujinaka, 1996).
Besides that, the new researches and the raised awareness among the publics about the harmful health
impacts of fast food consumption is a threat to Taco Bell's fast food menus. The ingredients such as
sugar, oil and salt which are in the fast foods being offered, are thus consumed in low proportions by the
aware and educated consumers (Taco Bell,2010).
MARKETING SEGMENTATION In Malaysia, Taco Bell should cater to a well defined target market in
order to market their product successfully. The major bases for segmentation are geographic,
demographic, psychographic and behavioral. The geographic positioning of any business is important in
the success of a business. In Malaysia, Taco bell should be located in the heart of urban areas such at
Kuala Lumpur or Georgetown where the population density is at its highest. Climate aspect of the
location would not be an issue as the weather throughout Malaysia is considerably fine. In demographic
segmentation, Taco Bell as a fast–food outlet should target mainly to teenagers and small kids as they are
the ones who are either

Pepsico: Analysis of Recent Acquisition
Week 8 Assignment
ACC 401
03–12–12
PepsiCo: Analysis of Recent Acquisition 1
Abstract
While mergers and acquisitions can benefit companies with economies of scale, there are many pros and
cons for businesses to consider. Throughout this document, a discussion of
PepsiCo's recent merger with Quaker Oats will be examined to ascertain what affects it will have on this
oligopoly. A detailed analysis describing the current business structure, its competition, measurements
regarding its position in the market, and arguments for and against the merger will be analyzed to
determine the ... Show more content on Helpwriting.net ...
This merger is highly beneficial to both parties since them more or less substitutes for one another.
Thirsty people will either go in for a carbonated sweet drink or a non–carbonated fruit drink. By
supplying both the alternatives less than one banner the company is retaining both the customer bases.
Further, Quaker is known for its Gatorade in the sports drink segment with almost 80% of the market
share, which is nearing a monopoly in this segment. The tie up would boost the sales of PepsiCo's other
fast foods, since fast foods and drinks almost always supplement each other.
This would also give PepsiCo an upper hand in the pricing policy of the drinks market. Since it would be
one of the major suppliers it could possibly regulate the prices to lead to an increase in
PepsiCo: Analysis of Recent Acquisition 4
its profits. Also when a customer tends to see the same company products everywhere and that too at a
slightly elevate rate, and then the element of 'Buyers illusion' comes into the picture.
The customers tend to believe that the product is priced higher as it is superior in quality and better as
compared to other similar products priced at a lower rate. Any company prefers to diversify and

The Meanings And Perceptions That Viewers Take From...
DGMD 4850
Audience Ethnographic Criticism
Amanda T. Smith
17 November 2015 The meanings and perceptions that viewers take from television commercials are
subjective. The purpose of a commercial and the way the audience understands a commercial has a lot to
do with the personality of the individual watching. Race, gender, socioeconomic status, age, and religion
are all factors which contribute to how given audiences understand pop culture and Television. Audience
ethnography is a tool used by television critics to describe and understand how different groups construct
meaning from television texts and mediums. This tool is useful because it helps producers connect to
their audience and allows them to assume what their implied viewers ... Show more content on
Helpwriting.net ...
The woman begins to look flustered and aggravated. As the camera focuses on the woman, we see that
her attention has moved to a bag of Doritos that is on the table in front of them. The woman, with a
smirk on her face, takes the bag of Doritos and leaves the couch. At this time, the man runs out of
Doritos and looks for the second bag. He soon realizes that the woman has taken his second bag of
Doritos and goes to find her to ask where the chips are. As he enters the room, where the woman is, his
face lights up with excitement, as he sees the woman on the bed. The woman is naked with Doritos
covering her entire body. She is in the bed eating as the man nears closer and closer. In the background
we hear the sports announcer shouting out that the football player is close to making a touchdown. This
implies that the man and woman are about to engage in sexual activity. As the man jumps on the bed on
top of the woman, we hear "Touchdown"! The commercial ends as we hear the announcer say "That's
excessive celebration in the end zone", and the screen goes black.
What does this ad tells us about the relationships between men and women? It tells us that the only way
to gains a man's full attention is to be naked and initiate sex. It tells us that small gestures, like the
woman was doing in the beginning of the commercial, are not enough to gain a man's attention and the
only way men will pay attention to a woman is if she has

Pepsico Case
Daniels Fund Ethics Initiative University of New Mexico http://danielsethics.mgt.unm.edu
PepsiCo's Journey Toward an Ethical and Socially Responsible Culture
COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It
manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in
retail sales. PepsiCo encompasses the Pepsi Cola, Frito–Lay, Tropicana, Quaker, and Gatorade brands
and offers products in over 200 countries. It currently holds 36 percent of the total snack food market
share in the U.S. and 25 percent of the market share of the refreshment beverage industry. The
company's headquarters are in New York and employs over 200,000 people. In 2006, Michael D. ...
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During the 1950s, Pepsi evolved from the low cost price leader to a more lifestyle drink approach. For
example, as Americans became more health conscious, Pepsi introduced slogans such as "The Light
Refreshment" and "Refreshing Without Filling." Other new advertising campaigns included slogans such
as "Be Sociable, Have a Pepsi" and "Now Its Pepsi, For Those Who Think Young" to concentrate on a
younger market. It was this younger target market and the post–war baby boom generation that set the
stage for Pepsi's long–lasting brand image. It all started with Pepsi advertiser Alan Pottasch, who
recognized the different nature of the newest generation of consumers. Whereas consumers before the
war were more cautious and price–conscious, the post–war baby boomer generation was carefree and
hopeful. Pepsi once again capitalized on the changing environment, and under Pottasch launched the
"Pepsi Generation" campaign in 1963. The campaign was an advertising breakthrough as it helped to set
a new standard for advertising in America. The ads portrayed happy Americans living the American
dream–with their Pepsis, of course. By associating its brand with youth and excitement, Pepsi–Cola
became the forerunner of lifestyle marketing. Future campaigns continued to promote this brand image,
with slogans such as "You've Got a Lot to Live. Pepsi's Got a Lot to Give,"

College Admissions Essay: A Career As A Journalist
I struggled with two different choices in my life, one being a reporter and letting the people know what's
going on with the world and the other is being a media consultant and obtaining positive press to
highlight positive achievements of a business, organization, or individual. I decided to stroll along in the
reporter path. Did I make the right choice ? I don't know. The pay isn't to well, the requirements aren't
hard to get, and it looks like fun. Most human beings value money more than their own happiness when
it comes to jobs. I'm like Spongebob, always ready with a big smile; money doesn't really concern me. A
reporters salary annually is about $36,000 – $37,000 . Yes I know it's not much. Ever since I was young I
dreamed of being ... Show more content on Helpwriting.net ...
Involvement from internships preferred. Key skills objective and persistent; strong communication and
interpersonal skills are also essential. Computer skills like being able to handle database software like
FileMaker Pro or Microsoft Access as well as statistical analysis software; should be familiar with social
media applications, physical stamina and a flexible schedule.
The requirements for media consultants are a Bachelor's degree; other requirements are several years'
relevant experience. people who work in this area often have college degrees in journalism,
communications, public relations or marketing. TV taught me the language I now use everyday, English.
As a young child I was a TV fanatic anything TV related was special to me except ..... comercials. Some
commercials are lifeless like the Car Fax commercials . Others were ludicrous like Jimmy from the
Doritos commercial , but some were ghastly that it gave me nightmares like the Old Spice commercials.
I thought if people can make commercials that can scar peoples lives. Why don't I join the

Fitbit: Marketing In The Digital Age
Marketing in the digital age has become a thing of beauty. There have been some truly amazing
campaigns in recent history that would leave the likes of Donald Draper (AMC's Mad Men )
flabbergasted. One of the more successful strategies seems to be the corporations leveraging the target
audience to market their products on their behalf. Frito–Lay saw success with their Crash the Super
Bowl campaign, Fitbit has taken off with their social media presence, and Samsung raised the bar with
their "impromptu" selfies. All of these companies have found ways to advertise their products without
having to lift a finger; rather, the consumer does all the work.
Goal of Organization or Individual The overall goal of marketing campaigns is to generate attention ...
This marketing campaign encouraged the everyman to create their own 30–second commercial for Frito–
Lay's products. A contest would be held, with the winning ad being broadcast during the Super Bowl, the
penultimate event for advertising. This campaign was a huge success for Frito–Lay and has been used
for the past decade . (Marvin, 2015) Fitbit is perhaps the greatest example of leveraging the consumer to
market their product. If you've logged onto Facebook in the last 5 years you've likely seen one of your
friends post a recent workout of theirs. A wearable technologic device that tracks its user's activity and
allows that user to upload the results for others to see. To quote their website Fitbit enables its consumers
to, "encourage friends and family to join [their] path to fitness with the leaderboard, group challenges,
and cheers or taunts" (Fitbit Inc., 2016). By developing software that turns user's fitness data into a
leaderboard and set of challenges, Fitbit has created a competitive community that only further
encourages the use of their

Pepsi Project Report
A SUMMER TRAINING PROJECT REPORT ON
"ANALYSIS OF ANTI PEPSI BEHAVIOUR OF
RETAIL OUTLETS"
SUBMITED TOWARDS PARTIAL FULFILMENT OF
POST GRADUATE DIPLOMA IN MANAGEMENT
SUBMITTED BY–
PRADEEP PANKAJ SINGH
PGDM(2008–10)
ENROLMENT NO–2029742128.
FACULTY GUIDE INDUSTRY GUIDE
MR. VISHAL AGGARWAL MR. RAVEND BIJLANI
ASSOCIATE PROFESSOR C.E. SHUKLA SALES
BLS INSTIUTE OF MANAGEMENT PEPSICO HOLDINGS INDIA LIMITED, LUCKNOW,
[pic] BLS INSTITUTE OF MANAGEMENT
Opposite Mohan Meakin ... Show more content on Helpwriting.net ...
This has not been submitted to any other university/ institution for the reward of any degree/ diploma
certificate.
Pradeep Pankaj Singh
INDEX
| | | |
|Sr.No. |Content |Page No. |
| | | |
|1. |Executive Summary |6 |
| | | |
|2. |Objective of Summer Training |7 |
| | | |
|3. |Introduction of Project |8 |

| | | |
|4. |History of Company

Coca Cola/Pepsico Strategy Analysis
16/10/2012
Saxion University of Applied Science
Module International Business Plan – Mr. J. Oude Rengerink
IBMS Project 6 – Gr. C1
Analysis International Strategy; Part 1 – Second Version
Tim Herbers (153139)
Angelika Kuhn (147613)
Sebastiaan Prins (112381)
Luc Zijlmans (149689)
Saxion University of Applied Science
Module International Business Plan – Mr. J. Oude Rengerink
IBMS Project 6 – Gr. C1
Analysis International Strategy; Part 1 – Second Version
Tim Herbers (153139)
Angelika Kuhn (147613)
Sebastiaan Prins (112381)
Luc Zijlmans (149689)
| Coca Cola & Pepsi | Analysis International Strategy |
Coca Cola & Pepsi | Analysis International Strategy |
Index 1. Analysis International Strategy 3 ... Show more content on Helpwriting.net ...
Therefore the Coca–Cola Company products can be considered a business product.
The Coca–Cola Company has a fairly large product mix which contains about 400 brands, including diet
and light beverages, waters, juice and juice drinks, teas, coffees, energy, and sports drinks. Since 1960
they have increased their product mix continuously.
Place
Coca Cola is sold in stores, restaurants, and vending machines in more than 200 countries. The
headquarter is located in Atlanta, Georgia.
Promotion
Advertising
According to Gary Armstrong and Philip Kotler, "Advertising is any paid form of non–personal
presentation and promotion of ideas, goods, or services by an identified sponsor." Coca–Cola has used
advertising to build an image for its company. Here are some of the types of advertising that Coca–Cola

uses: * Television commercial; gain good marketing coverage by appealing to consumer 's senses. *
Magazines; geographically and demographically select consumers that it wants to target. * Outdoor
advertising; strategic placements achieve high repeat exposure. * Internet; allows customers to become
interactive through various games, contests, shopping.
Public Relations
Coca–Cola handles public relations by including a press centre on its website. This section of the website
allows consumers to view

Obesity in America Essay
Week 5 Assignment– Obesity in America
GEN499: General Education Capstone
Instructor: Mark Bowles
Final Paper: Obesity in America Obesity in America is real and profoundly alarming when you look at
the major impact it has on our communities. Major health concerns like diabetes, heart disease and high
blood pressure cases are at an all time high. Specifically, the disparity between low–income urban inner
cities in regards to obesity as compared to more upper class wealthier communities makes you take
pause. This relates to my professional goals of going back into my community as an activist and
organizer of issues related to my environment, like health and education. ... Show more content on
Helpwriting.net ...
After including additional keywords (fast food earnings, food oppression, food insecurity, minorities and
low income paired with initial keywords and searching the reference lists of those articles already found,
an additional search yielded a plethora of articles to choose from , some of which were actual research
studies and others that were descriptive articles or summaries. The three articles in this review are the
ones I found most profoundly supported my main arguments in my thesis statement. The research used
to support my arguments employed qualitative methods for obtaining data which was supported by
statistical information, professional and educational sources and articles from scholarly sources
(Freeman, A. (2007); Adler, N. E., & Stewart, J. (2009); Kumanyika, S. & Grier, S., (2006). Kumanyika,
S. & Grier, S., (2006), looks at obesity from the perspective of the government's role in the situation, or
lack thereof a presence in combating situations where they know people are getting taken advantage of
through heavy influence from lobbyist groups. Adler, N. E., & Stewart, J. (2009), looks at the situations
surrounding lifestyle choices, for example the availability of low cost foods, access to quick processed
items versus nutritious ones and the poor quality of areas in these coined phrase, food deserts. Freeman,
A. (2007), looks at the corporations and governments angle at keeping this an ongoing epidemic and
ways in which they

Case Study 10 Indra Nooyi : A Transcultural Leader
Case Study 10 Indra Nooyi: A Transcultural Leader
Introduction
As an increasing number of people become more conscious of what they consume health wise and
increase their awareness of their impact on the environment, they begin to actively decide who to
purchase from. Companies must become more aware of their consumer's transforming habits and values.
'Companies today are bigger than many economies...little republics...if companies don't do [responsible]
things, who is going to?' (Deresky, 2014, PC4–9). It's hard enough developing a competitive edge to beat
out the competition, but to do so while still holding true to the acts of shrinking one's environmental
footprint and giving back to local communities seems realistically unattainable. For all intents and
purposes, can performance with purpose work for the performance aspect effectively? (Deresky, 2014)
Case Summary Since being appointed CEO of PepsiCo in 2006, Indra Nooyi has been secure in herself,
her Indian roots, and is extremely values–driven. This is demonstrated in her mix of socialized
charismatic and authentic leadership in addition to her respect of work life balance for both her self and
her employees even recognizing the support of employee families to the company as a whole. Under
Nooyi's leadership, a value oriented and motivated corporate culture was established at at all levels of
PepsiCo. Case 10 Indra Nooyi: A Transcultural Leader delves deeper into the more instrumental
elements of Indra Nooyi's

Taco Bell
Summary
Justification
1.0 Introduction
1.1 Definition of Marketing 1.2 Consumer Behaviour 1.3 Advertising 1.4 Distribution
2.0 Taco Bell Corp 2.1 History of Taco Bell Corp 2.2 Taco Bell Menus 2.3 Promotion 2.4 What kind of
marketing strategies Taco Bell use 2.4.1 1996 "April Fool" 2.4.2 2013 "Cool Ranch"
3.0 Competitors 3.1 Del Taco 3.2 Taco Cabana
4.0 Data Analysis
5.0 Recommendation
6.0 References Abstract
This report is for the research that is based on the questions; ' ' What is Marketing? ' ' and ' ' How to Use
Marketing Strategy to Make Product Success? ' '. Firstly, marketing will be defined and some kind of ...
There are so many ways to advertise such as television advertising, radio advertising, billboard
advertising, street advertising, online advertising, etc. At the time of early 17th century, people only used
images, visual devices and posters to advertise because advertising on television and newspaper are not
used to yet. In 1792, after the Pennsylvania Gazette was published by Benjamin Franklin in Philadelphia
advertising on newspaper became popular. In the 21th century, companies more focus on advertising by
using a profession agencies and also nowadays, technology is very advancing so companies can
advertise by sending email and message to every smart phone.
(http://www.uncp.edu/home/acurtis/Courses/ResourcesForCourses/Advertising/AdvertisingWhatIsIt.html)
(http://www.designhistory.org/Advertising_pages/FirstAd.html)
1.4 Distribution
Distribution is simply defined that deliver the product or services to the final user. Depend on product
company use different method to distribute. Distribution have two methods to use they are – direct
method and indirect method. Firstly, direct method defines companies are selling the products directly to
the final consumer. Secondly, under the indirect method they have three categories. First of all retail is
the sale of goods and services from individuals or businesses to the end–user and wholesale is the

The Negative Impact of the Media on Children and Adolescents
Day in and day out an in–numerous amount of Americans lounge in their comfort chairs with snacks,
drinks, and a remote in hand watching the next great television series. Some American's, however, enjoy
watching the daily news report before work, school, or starting there day. The hope to receive the latest
events, weather, and sports scores for the big games is welded in the minds of these individuals. The
Media's influence has increased in size as the development of technology rapidly goes up. With the
invention of the radio, newspaper, television, and internet it is almost impossible to escape the grasp of
the media's influence. More importantly technology and media has affected the younger generation more
severely, as now it is almost ... Show more content on Helpwriting.net ...
What teenagers see in the media as idols, role models, and popular figure are tall, sexy, and slender
figures. The advertised product of media gives an impression to viewers that to be successful a person
has to be pretty outwardly. As a direct result teenagers try to transform the physical appearance
purchasing advertise beauty products enforced by the beautiful celebrities. Teenagers, "appropriate and
transform," themselves to match the images in order to make sense of their lives (Steele). Media
portrayed skinny as beautiful and anything other than that is disgusting. "Media–based physical activity
interventions include a variety of print, graphic, audiovisual, and broadcast media programs intended to
influence behavior change" (Bess). McDonalds' commercials advertise young individuals with a perfect
body figure eating a big mac and making it seem enjoyable. While, at the same time the media promotes
that outer beauty is most important. Commercials of such show that men and women can eat at
restaurants such as McDonalds consecutively and still have a body like a model. Then contradicting
shows like America's Next Top Model, shows the reality of what it takes to get the form they have.
Results of the younger generation influenced by these shows, fingers are being shoved down their throats
to be able to throw up the meal the just ate so that they can get a skinnier or media appealing figure. Due
to the careless editing of reality shows and

Pepsi: Supply Chain Management
Table of Contents
Introduction
Supply Chain Management is the process of planning, implementing, and controlling the operations of
supply chain with the purpose to satisfy customer requirements as efficiently as possible. Supply chain
management spans all movement and storage of raw materials, work–in–process inventory, and finished
goods from point–of–origin to point–of–consumption. It is a cross functional approach to managing the
movement of raw materials into an organization and the movement of finished goods out of the
organization toward the end consumer.
Supply Chain management is also the combination of art and science of improving the way company
finds the raw components it needs to make a product or service and ... Show more content on
Helpwriting.net ...
They do this through sales growth, cost controls and wise investment of resources.
They believe their commercial success depends upon offering quality and value to their consumers and
customers; providing products that are safe, wholesome, economically efficient and environmentally
sound; and providing a fair return to their investors while adhering to the highest standards of integrity.
A customer while purchasing a bottle of Pepsi will consider product quality, price and availability of the
product. Thus, Pepsi focuses its competitive strategy as to producing sufficient variety, reasonable prices,
and the availability of the product.
Pepsi Ceo
Indra Krishnamurthy Nooyi has been the chief executive of PepsiCo since 2006. During her time,
healthier snacks have been marketed and the company is striving for a net–zero impact on the
environment. This focus on healthier foods and lifestyles is part of Nooyi 's "Performance with Purpose"
philosophy. In 2007, Nooyi spent $1.3 billion on healthier–alternative brands like Naked Juice, a
California maker of soy drinks and organic juice.
Today, beverage distribution and bottling is undertaken primarily by associated companies such as The
Pepsi Bottling Group and Pepsi Americas. PepsiCo is a SIC 2080 (beverage) company.
PepsiCo has also recently acquired a 50% stake in U.S.–based Sabra Dipping Company.
PepsiCo also has formed

Marketing Plan of Pepsico
–––––––––––––––––––––––––––––––––––––––––––––––––
Table of Contents
1. Executive summary
2. Introduction to the company
3. Industry Analysis of the Beverage Market
4. PepsiCo SWAT Analysis
5. Environmental scan of today's carbonated beverage marketplace
5. Target Markets
6. Marketing Mix a) Product b) Price c) Place d) Promotion
7. Main Strategies
8. Monitoring and Control
9. Observation and Recommendations
10. Conclusion
11. References
1. EXECUTIVE SUMMARY
I'm an undergraduate student majoring in economy prepared the marketing plan for the purpose of
learning and experience.
A strategic plan for PepsiCo North America is hereby proposed as follows for the geographical region of
the national ... Show more content on Helpwriting.net ...
PepsiCo International markets and sells the North American product brands abroad, and in additional
markets and sells the Mirinda, Walkers, Sabritas, Gamesa, etc. and several others in multiple countries
(over 200). Each of these subsets of brands are developments of unique products tailored to each
geographical culture it is marketed to.
The focused Corporation of the subject strategic proposal is PepsiCo Beverages North America. This
company was originally founded in 1898 by a North Carolina druggist. PepsiCo Beverages North
America (herein referred to as the 'Company') sells several brands of consumer beverages in the United
States and Canada. The various beverage products span through carbonated soft drinks, juices,
readymade teas, isotonic sports drinks, bottled water, and enhanced waters. Several established brands
include Diet Pepsi, Mountain Dew, Gatorade, Tropicana products, Aquafina Water, Sierra Mist, Mug,
Propel, Sobe, and Dole. Refer to the Competitor Analysis section for in depth product information and
listings.
Outside of manufacturing and selling bottled products, the Company manufactures and sells concentrates
for some of the above mentioned brand name beverage products to licensed bottlers. The Company has

also established strategic partnerships with Lipton and Starbucks to create, market, and sell ready to
drink Lipton tea

Comparison of the Concept of Economies of Scale with...
Compare the concept of economies of scale with economies of scope. Both concepts have same principle
which is to lower the production cost, cost savings and increase the marketing competitive advantage in
order to gain the high return. However, they have different approach and strategy to save cost and
increase return. The concept of economies of scale is cost savings that accrue from increases or expands
in size or number. If two plants produce same unit, unit cost are lower in a large plant than in a small
plant. Also, unit cost are lower in a large distribution center than in a small one, lower for large–volume
purchases of components than for small–volume purchases. If firms are interested in getting or staying
large, there are ... Show more content on Helpwriting.net ...
Most of time, when the price goes down, the sales will increases sufficiently. Then the total revenues
increase accordingly. Yet, the firm's total revenues will decrease when the price go down in sometimes.
The price elasticity of demand at price (P) and quantity (Q) is approximately the percentage change in
quantity divided by the percentage change in price: ?Q/Q÷?P/P=(P/Q)(?Q/?P). The elasticity is invariant
to change in scale of either price or quantity as the elasticity is the ratio of two percentage terms.
Therefore, whilst the company' revenues are currently covered by total costs. And total revenue (TR) is
equal to price (P) times quantity (Q). If the demand of this product is inelastic which is a 5% reduction in
the price of the

Taco Bell Company Essay
Taco Bell Company– Strategic Plan
Corporate Mission and Goals
Taco Bell was founded in 1951 by American Entrepreneur Glen Bell. Bell was the very first person to
introduce Mexican food to the fast food industry (1). He was born on September 3, 1923, in Lynwood,
California and served in the Marine Corps during World War II and returned back to California after his
service (2). He then opened and sold his first take–out hot dog stand called Bell's Drive–In, by 1952 (2).
During his travel Bell grew a love for Mexican food and he began selling tacos from a side window
starting at 19 cents (2).
Mexican tacos usually were soft and Bell came up with the crisp taco for fast food ease and proved to be
successful. Bell partnered a restaurant and opened three "Taco Tias" in the San Bernardino area (2).
"Wanting to grow, Bell sold the restaurants, forming a new partnership that opened four El Tacos (2)."
Bell wanted to do business solo, so he sold the El Tacos to his partners and opened the first Taco Bell in
1962 and franchised his business starting in 1964 (2). Taco Bell has grown to become the nation's
leading Mexican–style fast food restaurant chain and Bell eventually resigned as Chairman of the Board
in 1975 (2). In 178 Bell sold the food chain restaurant to PepsiCo, Inc (2). On January 17, 2010, in
Rancho Santa Fe, California, Bell passed away (1). The company continues to grow and expanding
locally and internationally. ... Show more content on Helpwriting.net ...
They have kept the relevancy of the community and has outreached globally as well servicing areas such
as Columbia, Cyprus, India, Philippines, Spain, United Kingdom, Korea (3) Taco Bell is has a
foundation and grants helping people in

Coca Cola And The Non Alcoholic Beverage Industry Essay
Coca–Cola Industry Coca–Cola was founded 125 years ago and has dominated the non–alcoholic
beverage industry for a significant amount of time. It currently leads the industry in market share at
around 40% and 1.9 billion servings are consumed each day around the world (Business Insider). The
company is mainly known for their carbonated soft drinks, but they own around 500 brands of soft
drinks, juices, bottled waters, sports drinks, and other types of drinks. Coca–Cola has a total of 17 brands
that have individual revenues of over $1 billion including: Coca–Cola, Diet Coke, Powerade, Dasani,
Fanta, and Minute Maid (Market Realist). Coca–Cola is served in over 200 countries across the world
and can be enjoyed by all types of people; however, they are targeting their advertisements to rapidly
growing target markets. According to Market Realist, Coca–Cola spent $3.3 billion on advertisements in
2013 and these are geared toward Hispanics, Millennials, and Teens, because these groups hold
significant buying power. There are many players in the industry that are necessary for getting the end
products to restaurants, retailers, and customers. The value chain for Coca–Cola starts with the syrup
producer and then moves to the bottler, distributor, merchant, and finishes with the final customer
(Market Realist). Alternate Industry Definition Coca–Cola's industry is defined as consumer goods, and
then more specifically non–alcoholic beverages. One could categorize Coca–Cola as a CPG

Case Study Of Pepsi

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