FIRST!
WordCamp NL, 6/11/2010
By Frederick Townes
ABOUT ME
 Founder: W3 EDGE, W3 MARKUP
 CTO: Mashable
 Husband
 Co-host: WordPress Community Podcast
 Geek: In General
POLL, HAVE YOU OPTIMIZED FOR….
 search engines?
 conversions?
 social media (to drive page views,
engagement, etc)?
 p...
BUILDING BLOCKS
 Success is relative: define goals
 Focus: set limits, make your site a destination
 Competitive Analys...
GREAT USER EXPERIENCE *IS* SUCCESS
 Progressive enhancement across devices
 Consistent brand experience across devices
...
QUICK TIPS
 Enable gzip compression (and minify)
 Use XFBML implementation for facebook plugins
 Use ShareThis and Twee...
PLUGINS OF NOTE
 http://wordpress.org/extend/plugins/buddypress/
 http://wordpress.org/extend/plugins/post-revision-
dis...
SITES OF NOTE
 http://wpcandy.com/
 http://yoast.com/
 http://andybeard.eu/
 http://www.wpbeginner.com/
 http://wordp...
THOUGHTS?
 Quick Questions?
Ask. 
 Long Questions?
Meet me @ the Genius Bar or save them for
the “SEO & Website Optimiz...
THANK YOU
 Need more help?
Hire Me!
ftownes@w3-edge.com
http://twitter.com/w3edge
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First! - Keynote WordCampNL Frederick Townes

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First! was the keynote by Frederick Townes at WordCampNL 2010 November 6. Frederick was de opening presentation for this WordCamp

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First! - Keynote WordCampNL Frederick Townes

  1. 1. FIRST! WordCamp NL, 6/11/2010 By Frederick Townes
  2. 2. ABOUT ME  Founder: W3 EDGE, W3 MARKUP  CTO: Mashable  Husband  Co-host: WordPress Community Podcast  Geek: In General
  3. 3. POLL, HAVE YOU OPTIMIZED FOR….  search engines?  conversions?  social media (to drive page views, engagement, etc)?  performance?
  4. 4. BUILDING BLOCKS  Success is relative: define goals  Focus: set limits, make your site a destination  Competitive Analysis: differentiate yourself, determine what you are not  Traffic Drivers: practice, discover + develop techniques  Develop your brand: connect with readers, network  Measure: track, analyze + remain cautiously optimistic
  5. 5. GREAT USER EXPERIENCE *IS* SUCCESS  Progressive enhancement across devices  Consistent brand experience across devices  Don’t make users think  Create rich user experiences  Make your content load first, do whatever it takes  All of the above means lower bounce rates, more page views per visit and each new visitor is more likely to return
  6. 6. QUICK TIPS  Enable gzip compression (and minify)  Use XFBML implementation for facebook plugins  Use ShareThis and Tweetmeme, they provide analytics  Segment Traffic using Google Analytics Campaigns to URLs you share and use FeedBurner if you don’t already  Add Facebook Open Graph meta tags to your posts (plugin?)  Want more? click WordPress Podcast link when you see it each week right from your WordPress Dashboard
  7. 7. PLUGINS OF NOTE  http://wordpress.org/extend/plugins/buddypress/  http://wordpress.org/extend/plugins/post-revision- display/  http://wordpress.org/extend/plugins/ultimate- taxonomy-manager/  http://wordpress.org/extend/plugins/shrimptest/  http://wordpress.org/extend/plugins/wordpress-seo/  http://wordpress.org/extend/plugins/google-analytics- for-wordpress/  http://wordpress.org/extend/plugins/w3-total-cache/
  8. 8. SITES OF NOTE  http://wpcandy.com/  http://yoast.com/  http://andybeard.eu/  http://www.wpbeginner.com/  http://wordpress.tv/  http://www.wpjedi.com/  http://www.wptavern.com/
  9. 9. THOUGHTS?  Quick Questions? Ask.   Long Questions? Meet me @ the Genius Bar or save them for the “SEO & Website Optimization” session with Roy Huiskes
  10. 10. THANK YOU  Need more help? Hire Me! ftownes@w3-edge.com http://twitter.com/w3edge

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