20 Content & Engagement Strategies (Part 1 of 2) - Secrets to Facebook Success

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You can view the whole 10-video series of "Secrets to Facebook Success" here: http://www.youtube.com/user/social4bizdotcom/videos

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20 Content & Engagement Strategies (Part 1 of 2) - Secrets to Facebook Success

  1. 1. Video 3:20 Content & Engagement Strategies (Part 1 of 2)
  2. 2. Happy Days! Good content EngagementSALES Trust Visibility
  3. 3.   Nobody wants to talk to a brand – be real  Be appreciative  Conversation is key  Be humerous  Sign off with your name  Never post as someone else
  4. 4.  Amateurs sell product features Pros sell the benefits Social marketers sell the dream Your product/service can make their dreams come true
  5. 5.  Which of these are your customers looking for? Ref: briancarteryeah.com How does your product help them achieve it?
  6. 6.  What makes you different & interesting? Brainstorm with customers/customer service Dept. Refer to it often!
  7. 7.   Internet users want to be educated, informed, entertained and have problems solved.  Be helpful, clear, structured & use screenshots.  Link to Blog posts in Facebook.  Accompany with a short description and/or call-to-action.
  8. 8. “How-to” articles Infographics Expert interviews Content Breaking Share case news studieswww.socialmediaexaminer.com
  9. 9. 1)  Most “liked” content2)  High Edgerank3)  Draws the eye  Relevant  Show achievements, products, customers  Get user submissions  Hold an event, hire a photographer, post photos for tagging
  10. 10.  Other Peoples Content (OPC):1)  Subscribe to Blogs2)  Make Facebook “Interest Lists”3)  Newsletter subscriptions Ensure it is relevant to your audience Include a short description, opinion or call-to-action Link 50:50 to your content and others
  11. 11.   Use PROVEN methods  Learn from others mistakes  Make improvements  Add an innovative twist
  12. 12. 1)  Formal interviews, presentations, product demos, how-to videos, video testimonials, short recordings of real-time events  Upload to Youtube & link to it  Audio much more important than visual  <€200/$200: Flip HD Camcorder, Kodak zi8, video-capable iPhone or android device1)  Create screencasts (Camtasia)2)  Do online interviews - (Up to 12 people with Tinychat.com or Google + hangout) (record with Camtasia)3)  Stream live video (Livestream or Ustream)
  13. 13.   KISS: ≤ 80 characters  Frequency: 1-3 times daily  Experiment with time of the day & week  Out-of-office hours & weekends – less competition
  14. 14.  Tag other Pages & People using the @ key Post shows on the Wall of that Page Max. 10 tags per Post Consider if brand will appreciate it.
  15. 15. The End! Come back for Part 2!www.youtube.com/user/social4bizdotcom/videos

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