20 Content & Engagement Strategies (Part 1 of 2) - Secrets to Facebook Success
Video 3:20 Content & Engagement Strategies (Part 1 of 2)
Happy Days! Good content EngagementSALES Trust Visibility
Nobody wants to talk to a brand – be real Be appreciative Conversation is key Be humerous Sign off with your name Never post as someone else
Amateurs sell product features Pros sell the benefits Social marketers sell the dream Your product/service can make their dreams come true
Which of these are your customers looking for? Ref: briancarteryeah.com How does your product help them achieve it?
What makes you different & interesting? Brainstorm with customers/customer service Dept. Refer to it often!
Internet users want to be educated, informed, entertained and have problems solved. Be helpful, clear, structured & use screenshots. Link to Blog posts in Facebook. Accompany with a short description and/or call-to-action.
1) Most “liked” content2) High Edgerank3) Draws the eye Relevant Show achievements, products, customers Get user submissions Hold an event, hire a photographer, post photos for tagging
Other Peoples Content (OPC):1) Subscribe to Blogs2) Make Facebook “Interest Lists”3) Newsletter subscriptions Ensure it is relevant to your audience Include a short description, opinion or call-to-action Link 50:50 to your content and others
Use PROVEN methods Learn from others mistakes Make improvements Add an innovative twist
1) Formal interviews, presentations, product demos, how-to videos, video testimonials, short recordings of real-time events Upload to Youtube & link to it Audio much more important than visual <€200/$200: Flip HD Camcorder, Kodak zi8, video-capable iPhone or android device1) Create screencasts (Camtasia)2) Do online interviews - (Up to 12 people with Tinychat.com or Google + hangout) (record with Camtasia)3) Stream live video (Livestream or Ustream)
KISS: ≤ 80 characters Frequency: 1-3 times daily Experiment with time of the day & week Out-of-office hours & weekends – less competition
Tag other Pages & People using the @ key Post shows on the Wall of that Page Max. 10 tags per Post Consider if brand will appreciate it.
The End! Come back for Part 2!www.youtube.com/user/social4bizdotcom/videos