20. What to Measure
❖ Clickthrough Rate!
❖ Conversion Rate!
❖ Bounce Rate!
❖ List Growth Rate!
❖ Email Sharing/Forwarding!
❖ Overall ROI
and what it means
46. Welcome Email
❖ Intro & thank you!
❖ Set expectations!
❖ type of content!
❖ frequency!
❖ Tell what makes you special!
❖ Invite !
❖ to communicate!
❖ to book
the ‘nice to meet you’
51. Know Your Goals
❖ More clients!
❖ Renew relationships with
inactive clients!
❖ Clients to come in more often!
❖ Inform and educate
what’s the purpose of the
email?
53. Subject Lines
❖ Chamber E-News!
❖ May Newsletter!
❖ News from XYZ, Inc.
examples of awful subject lines
❖ Spam triggers!
❖ Bait & switch!
❖ Boredom
avoid
54.
55.
56. Subject lines
❖ Address the clients’ needs!
❖ Brief, 40-55 characters!
❖ Clear & informative!
❖ Personalize!
❖ Action verbs
make ‘em great
❖ Schedule now for the best time
slot!
❖ Run faster after these
hamstring stretches!
❖ Show Dad how much you care
action verbs (when appropriate)