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Phil Hollows
Phil Hollows

www.feedblitz.com/NAMS - Slides to accompany Phil Hollows' "List Building Techniques" workshop at the Niche Affiliate Marketing System, Atlanta, Feb 2012. Get the workbook that accompanies the slides from feedblitz.com/NAMS

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List Building Techniques Phil Hollows Founder & CEO, FeedBlitz www.feedblitz.com/NAMS @phollows
The Money’s In The List ,[object Object],[object Object],[object Object]
About Phil Hollows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Money’s in the List
It’s All About Engagement! ,[object Object],[object Object],[object Object],[object Object]
Ubiquity, Commitment, Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Updates Drive Engagement, SALES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Email Subscriptions are the Essential Complement to SEO ,[object Object],[object Object]
Typical Blogger Email Subscription Sequence Fill in form Dual opt-in activation Check inbox landing page Thanks for subscribing! Content mailings
Autoresponder Monetization Subscription Sequence Fill in form Dual opt-in activation Autoresponder sales sequence Check inbox landing page Thanks for subscribing! Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Content mailings
Content With Digital Product Squeeze Fill in form Content mailings Dual opt- in email Check inbox landing page Thank you landing page Thank you autoresponder 10% off 20% off 40% off 50% off Stops sequence New buyer email Forward to parser Purchase made
Shopping Cart Sale Automation Sequence Buy e-book Thank you landing page Download link email Content mailings New buyer notification Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Affiliate email pitch New affiliate email Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence Affiliate-oriented content mailings
 
 
 
List Building – Basic Tips ,[object Object],[object Object],[object Object],[object Object]
Mailing Frequency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Full or Partial Content? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platform Matters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Incentive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Autoresponders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Popup Subscription Forms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Autoresponder Monetization Subscription Sequence Fill in form Dual opt-in activation Autoresponder sales sequence Check inbox landing page Thanks for subscribing! Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Content mailings
Multi-List Segmentation Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing a Master List ,[object Object],[object Object],[object Object],[object Object]
Demographic Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Event-Driven Multi-List Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Shopping Cart Sale Automation Sequence Buy e-book Thank you landing page Download link email Content mailings New buyer notification Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Affiliate email pitch New affiliate email Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence Affiliate-oriented content mailings
Automatic Subscriber Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Keeping it Clean: Re-engagement and List Hygiene ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Architecture of a Re-engagement Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Re-engagement Sequence Still want us? Here’s a deal! Removal soon Last chance! Buh-bye End of sequence rule unsubscribes reader from main list Stops sequence Thank you! Reader engages
A/B Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Goal: An Automated Email Sales and Marketing System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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List building techniques nams7

  • 1. List Building Techniques Phil Hollows Founder & CEO, FeedBlitz www.feedblitz.com/NAMS @phollows
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  • 4. The Money’s in the List
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  • 9. Typical Blogger Email Subscription Sequence Fill in form Dual opt-in activation Check inbox landing page Thanks for subscribing! Content mailings
  • 10. Autoresponder Monetization Subscription Sequence Fill in form Dual opt-in activation Autoresponder sales sequence Check inbox landing page Thanks for subscribing! Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Content mailings
  • 11. Content With Digital Product Squeeze Fill in form Content mailings Dual opt- in email Check inbox landing page Thank you landing page Thank you autoresponder 10% off 20% off 40% off 50% off Stops sequence New buyer email Forward to parser Purchase made
  • 12. Shopping Cart Sale Automation Sequence Buy e-book Thank you landing page Download link email Content mailings New buyer notification Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Affiliate email pitch New affiliate email Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence Affiliate-oriented content mailings
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  • 23. Autoresponder Monetization Subscription Sequence Fill in form Dual opt-in activation Autoresponder sales sequence Check inbox landing page Thanks for subscribing! Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Autoresponder sales sequence Content mailings
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  • 28. Shopping Cart Sale Automation Sequence Buy e-book Thank you landing page Download link email Content mailings New buyer notification Forward to parser Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Autoresponder sequence Affiliate email pitch New affiliate email Forward to parser New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence New affiliate sequence Affiliate-oriented content mailings
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  • 32. Re-engagement Sequence Still want us? Here’s a deal! Removal soon Last chance! Buh-bye End of sequence rule unsubscribes reader from main list Stops sequence Thank you! Reader engages
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