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Email Marketing for Massage Therapists
This document provides guidance on using email marketing effectively for massage therapists. It discusses the ethics and benefits of email marketing, including better response rates than direct mail. It covers setting up transactional and bulk emails, including welcome emails, newsletters, and offers. It also provides tips for building an email list respectfully through various means, creating an email marketing plan, and resources for ongoing learning. The overall message is that email can be a cost-effective way to authentically connect with clients if done properly and for the right purposes.
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Email Marketing for Massage Therapists
- 1. Email Marketing for MassageTherapists Allissa Haines
- 2. What is Marketing? Authentically connecting with the community you want to serve. Brooke Thomas, www.practiceabundancecourse.com Image: FreeDigitalPhotos.net
- 3. The Ethics ofMarketing -or- Why does this matter? Trust Permission Reflection of our business Get better results! Image: FreeDigitalPhotos.net
- 4. Why use email? Better response rates than direct mail (1-2% vs 20-30%) Measurable Cost effective 77% of consumers prefer it Mobile *stats via constant contact & Image: FreeDigitalPhotos.net hubspot
- 5. Why use email? *stats via constant contact
- 6. Your email address.It matters! Branded allissa@hainesmassage.com Generic allissa.haines@gmail.com Totally weird, inappropriate and/or unprofessional fuzzybunny38@hotmail.com lovestorubu@yahoo.com sexyrexy@macmail.com sugahmama69@someemail.com smokinphalanges@misc.com
- 7. Types of emails Transactional(individual) Receipts Confirmations Appointment-making Follow-up Bulk Newletters Updates & special offers
- 8. Transactional email must-haves Propername set in email settings Email signature No fancy formatting
- 9. Proper name inthe email settings
- 10. Email signature Full name Phonenumber Address (?) Website
- 11.
- 12. Transactional email etiquette Greet and close Use abbreviations sparingly Avoid jargon Make the subject field match the content
- 13. Bulk email Anything thatis identical content going out to multiple people Newsletters Updates and special offers Last minute appointments Image: FreeDigitalPhotos.net
- 14. Using a service CAN-SPAMAct correct from/reply to mailing address opt-out/ unsubscribe Improved deliverability Looks better!
- 15. Service options MailChimp (freefor 2,000 contacts, then varies) Constant Contact ($20/month) iContact (AMTA free for 100 contacts, then $14/month )
- 16. Getting started Whatgoes in an email? Customizing a template Subscription box on website Customizing a welcome email Image: FreeDigitalPhotos.net
- 17. Anatomy of anemail From address Use a clear name, (person) Subject line Use reader’s first name Accurately reflect content 50 characters or less Avoid spam triggers
- 18. Anatomy of anemail Social sharing buttons Branding Logo & colors
- 19. Anatomy of anemail Obvious call to action What do you want the reader to do?
- 20. Anatomy of anemail Privacy policy Unsubscribe link
- 21. Adding a subscriptionbox To website To social media
- 22. Creating a template Live!!!
- 23. The welcome email Set expectations Invite to communicate What makes me special? Cement branding in the subscriber’s memory
- 24. The welcome email Set expectations Invite to communicate Cement branding in the subscriber’s memory
- 25. What do Iwrite?
- 26. What’s the purposeof this email? Inform & educate Encourage appointment bookings Encourage gift certificate sales
- 27. Types of bulkemails Welcome Newsletters Single offer/special Last minute appointments
- 28. Newsletters News events fundraisers babies! new music? books? Educational interesting health articles instructional videos Community
- 29.
- 30. Single offer orSpecial Valentine’s Examples!
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- 32. Building a list By permission only Email addresses (the people behind them) should be treated like relationships. Don’t abuse them.
- 33. Building a list While doing public gigs Subscription contest (fishbowl) Use an event-specific follow up when appropriate! (welcome email that references the event)
- 34. Building a list subscription box on website & facebook earn it with a free download
- 35.
- 36.
- 37. Building a list-Activity! How will you woo subscribers? Enter your email below and grab my _______________________(#1) designed to help you _______________________________(#2) and __________________________(#3) —and never have to ____________________(#4) again. Source: http://bit.ly/ZtXvDO
- 38. Building a list Current clients intake forms Stale clients Send an opt-in (feeler)
- 39. Creating a plan Define your clients Clarify the purpose of your emails Create goals & how you’ll measure success Determine Frequency (what will REALLY work for you?)
- 40. Schedule it Makeit just as important as a client appointment
- 41. Fancy stuff Bouncerates hard soft Delivery rates Open Rates (unreliable) Click-through Rates Unsubscribe Rates Segmentation current vs potential clients
- 42. Managing email volume Dealwith what’s in front of you Delete mercilessly Create a ‘not now but someday’ file
- 43. Resources Constant Contact email stats (infographic) http://conta.cc/xY1YpY building a list http://conta.cc/SIOvWc Hubspot Anatomy of a 5 star email http://bit.ly/YpDcWe Avoiding spam words http://bit.ly/yHzbT6 Mail Chimp Common rookie mistakes http://bit.ly/sSbm4B