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Using Mobile Apps to Enhance Marketing
- 1. Using Mobile Apps
to Enhance
Your Marketing
Homer 3rd Annual Business, Marketing, and Technology Seminar
September 2011
- 2. Going Mobile
Why
mobile?
Mobilized
sites
Mobile
apps
QR
Codes
Augmented
Reality
- 7. Why Mobile?
Portable
Pervasive
Loca@on
Aware
(GPS)
Socially
Connected
Enhanced
Experience
- 17. For the Business
Pervasive
In@mate
Socially-‐enabled
User
Generated
Word-‐of-‐mouth
- 19. Yelp
Find places
Get reviews
Share reviews
- 21. Instagram
Share photos
Post comments
Build community
- 23. Pinterest
“Pin” images
Showcase items
Review and share
- 24. Trover
Find & share places
Make comments
Build community