Presented at Enterprise UX 2015 http://enterpriseux.net/ Learn how to lead experimentation in enterprise by becoming an experiment coach. You'll learn how to use the Experiment Grid to plan experiments with your team, how to translate experiment results into next steps, and how to catalyze change across your organization.

1. ENTERPRISE
EXPERIMENTS
HOW TO COACH
Alissa Briggs
UX Director, Brigade
@alissadesigns

2. WHY
EXPERIMENT?
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3. EXECS GET IT
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4. 30 YEAR OLD
COMPANY
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5. 8000 PERSON
STARTUP
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6. FRUSTRATION
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7. EXPERIMENT
COACH
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8. WAYS TO BE A GREAT
EXPERIMENT COACH
3
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9. PLAN
TOGETHER
1
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10. CONCIERGE
MECHANICAL TURK
IMPOSTER JUDO
DRY WALLET
VIDEO TRAILER
A/B TEST
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11. @alissadesigns

12. ?
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13. 15%
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14. EXPERIMENT
GRID
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15. @alissadesigns

16. 1. IDEA
Sharpie names
onto faces
Teach name
memory trick
Google
Glasses app
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Blinky name
tags

17. 2. ASSUMPTIONS
What assumptions have we made
about customers & their world?
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18. 2. ASSUMPTIONS
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The name memory trick will help
people remember names.

19. 3. HYPOTHESES
If we do _________,
then __% of people
will _____________
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20. 3. HYPOTHESES
If we teach a name memory trick,
then 75% of people
will remember a new person’s name
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21. 4. EXPERIMENT
Cheapest + fastest way to
validate our hypothesis
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22. 4. EXPERIMENT
Teach a name memory trick to audience,
then introduce them to someone new
DESCRIPTION
# of people who remember the
name of the person they met
METRICS
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23. Teach people a name memory trick
The trick will help
them remember a
new person’s name
If we teach a name memory
trick, 75% of people will
remember a new person’s name
Teach trick, then
introduce new people
# who remember name
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24. EXPERIMENT
TIME!
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25. TRICK
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26. @alissadesigns

27. LET’S TRY IT
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28. @alissadesigns

29. TIME’S UP!
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30. Teach people a name memory trick
The trick will help
them remember a
new person’s name
If we teach a name memory
trick, 75% of people will
remember a new person’s name
Teach trick, then
introduce new people
# who recall the name
@alissadesigns

31. PULL
FORWARD
2
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32. FAILURE
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33. LOOK DATA IN THE FACE
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34. INVESTIGATE “WHY”
LOOK DATA IN THE FACE
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35. PLAN THE NEXT EXPERIMENT
INVESTIGATE “WHY”
LOOK DATA IN THE FACE
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36. LET’S MEASURE
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37. Teach people a name memory trick
The trick will help
them remember a
new person’s name
If we teach a name memory
trick, 75% of people will
remember a new person’s name
Teach trick, then
introduce new people
# who recall the name
@alissadesigns

38. CATALYZE
CHANGE
3
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39. GIVE AWAY THE ROLE
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40. UNCOVER OPPORTUNITY
GIVE AWAY THE ROLE
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41. SHIFT COMPANY CULTURE
UNCOVER OPPORTUNITY
GIVE AWAY THE ROLE
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42. IDEA
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43. PITCH
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44. EXPERIMENT
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45. PITCH
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46. DESIGN & BUILD
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47. INSPIRE
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48. 1. PLAN
TOGETHER
2. PUSH
FORWARD
3. CATALYZE
CHANGE
BE A GREAT
EXPERIMENT COACH
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49. BRING IT BACK
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50. GO FORTH AND
EXPERIMENT
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