LEAN
EXPERIMENTS
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FOR
AGILE TEAMS
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HEAD OF DESIGN
PLANGRID
ALISSA BRIGGS
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WHY
EXPERIMENT?
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1. RUN GOOD
EXPERIMENTS
2. TURN DATA
INTO DECISIONS
3. EXPERIMENT
EVERYWHERE
HOW TO
RUN GOOD
EXPERIMENTS
1
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START WITH A
CHALLENGE
EXPERIMENT
GRID
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1. IDEAS
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2. ASSUMPTIONS
What assumptions have we made
about customers & their world?
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3. HYPOTHESES
If we do _________,
then __% of people
will _____________
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4. EXPERIMENT
Cheapest + fastest way to
validate our hypothesis
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CONCIERGE
WIZARD OF OZ
IMPOSTER JUDO
DRY WALLET
VIDEO TRAILER
A/B TEST
More at alissabriggs.com/experiment-grid
CHANNEL TEST
BLOG POST
HIGH HURDLE
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CHALLENGE
INCREASE
COMPLETION OF
ASSIGNED TASKS
Create a daily digest for users showing their task list.
People will interact with the
daily digest email.
If we send them a daily digest email,
then 75% of people
will click through the task link.
Manually send daily digest
email we hand-craft.
% who clickthrough
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Create a daily digest for users showing their task list.
People will interact with the
daily digest email.
If we send them a daily digest email,
then 30% of people who open the email
will click through the task link.
Manually send daily digest
email we hand-craft.
% who click through
2% who opened
the email clicked
through task link
TURN DATA
INTO
DECISIONS
2
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BE HONEST
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ASK “WHY?”
BE HONEST
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MAKE A DECISION
ASK “WHY?”
BE HONEST
@alissadesigns
Create a daily digest for users showing their task list.
People will interact with the
daily digest email.
If we send them a daily digest email,
then 30% of people who open the email
will click through the task link.
Manually send daily digest
email we hand-craft.
% who click through
2% who opened
the email clicked
through task link
AGILE
@alissadesigns
EXPERIMENTS
+
From: http://www.itinfo.am/eng/agile-project-management/
Align on goal
Experiment
#1
Experiment
#2
Experiment
#3
Experiment
#4
Experiment
#n
Lean Experiment
From: http://www.itinfo.am/eng/agile-project-management/
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GOAL: INCREASE FIRST SESSION DURATION
SPRINT 1 SPRINT 2 SPRINT 3
+ Measure sample project + Measure video demo
Sample Project Video Demo Setup Wizard
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EXPERIMENTS
BETTER DECISIONS
=
EXPERIMENT
EVERYWHERE
3
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@alissadesigns
START WITH A
CHALLENGE
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HOW MIGHT WE GET
DESIGN INVOLVED
EARLIER?
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@alissadesigns
@alissadesigns
EXPERIMENT
EVERYWHERE
1. RUN GOOD
EXPERIMENTS
2. TURN DATA
INTO DECISIONS
3. EXPERIMENT
EVERYWHERE
EXPERIMENT YOUR
WAY TO SUCCESS
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EXPERIMENT
WITH
EXPERIMENTS
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@alissadesigns
alissabriggs.com/experiment-grid
EXPERIMENT GRID
plangrid.com/jobs
EXPERIMENT WITH US
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BONUS EXPERIMENT
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Lean Experiments for Agile Teams