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Design Means Business

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Presented at Forge Conference 2016
http://www.forgeconf.com/speaker/alissa-briggs/

Published in: Design
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Design Means Business

  1. 1. design means business Alissa Briggs Head of Design ● PlanGrid ● Tweet @alissadesigns
  2. 2. Raise your hand if you eat cereal for breakfast. ✋
  3. 3. design means business business means design
  4. 4. design + business
  5. 5. defining business
  6. 6. Businesses are collections of systems that… provide value that customers want at a price they’re willing to pay to make enough money to be worth continuing. DEFINITION
  7. 7. Product/market fit describes a product or service that meets users’ needs DEFINITION
  8. 8. everything starts and ends with the customer
  9. 9. Designers find product/market fit impact
  10. 10. y Designers Are Not Uncommon 21%aise in CB e designer of the so-called global “unicorn” startups across all sectors have co-founders who have embraced design or come from a design, arts, or human-centered background including architecture, design, music, visualization, fine arts, media arts. 23andMe, ActiFio, Adyen, African Internet Group, AirBnB, Aiwujiwu, Anaplan, AppDirect AppDynamics, AppNexus, Apttus, Apus Group, Atlassian, Auto1 Group, Automattic, Avant, AVAST Software, Avito, BeiBei, Beijing LaKala Billing Services, BlaBlaCar, Bloom Energy, Blue Apron, Buzzfeed, Carbon3D, China Rapid Finance, CJ Games, Cloudera, CloudFlare, ContextLogic/Wish, Coupa Software, Coupang, Credit Karma, Dada, Datto, Decolar, Deem, Delivery Hero, Dianping, Didi Kuaidi, DJI Innovations, Docker, DocuSign, Domo Technologies, DraftKings, Dropbox, Ele.me, Eventbrite, Evernote, Fanatics, FanDuel, Fanli, FarFetch, Flipkart, Forescout, Funding Circle, Gilt Groupe, GitHub, Global Fashion Group, GrabTaxi, Greensky, Guahao Technology Co., Gusto, HelloFresh, Home24, Hootsuite, Houzz, Illumio, Infinidat, InMobi, InsideSales.com, Instacart, Intarcia Therapeutics, IronSource, Jasper Technologies, Jawbone, jet.com, Jiuxian, JustFab, Kabam, Kabbage, Kik Interactive, Klarna, Koudai Gouwu, Lazada, Legendary Entertainment, Lookout, Lufax, Lyft, Magic Leap, MarkLogic, Medallia, Meituan, Mercari, MindMaze, Moderna, Mogujie, MongoDB, Mozido, Mu Sigma, MuleSoft, NantHealth, Nextdoor, Nutanix, Okta, Olacabs, One97 Communications, Oscar Health Insurance Co., Palantir Technologies, Panshi, Pinterest, Pluralsight, Powa Technologies, Prosper Marketplace, Proteus Digital Health, Pure Storage, Qualtrics, Quikr, Razer,
  11. 11. Businesses provide value that customers want at a price they’re willing to pay to make enough money to be worth continuing.
  12. 12. Businesses provide value that customers want at a price they’re willing to pay to make enough money to be worth continuing.
  13. 13. Businesses provide value that customers want at a price they’re willing to pay to make enough money to be worth continuing.
  14. 14. Revenue - Expenses = profit
  15. 15. increasing revenue
  16. 16. Increasing Revenue Increase market share Expand into new markets Increase consumer spending
  17. 17. Increase market share Expand into new markets Increase consumer spending Increasing Revenue
  18. 18. Your target market is a particular group of consumers at which your product or service is aimed. DEFINITION
  19. 19. Your market share is what portion you have of your target market DEFINITION
  20. 20. Designers increase market share impact
  21. 21. Increasing Revenue Increase market share Expand into new markets Increase consumer spending
  22. 22. Designers expand into new markets impact
  23. 23. Increasing Revenue Increase market share Expand into new markets Increase consumer spending
  24. 24. Designers increase consumer spending impact
  25. 25. Increasing Revenue Increase market share Expand into new markets Increase consumer spending
  26. 26. decreasing expenses
  27. 27. you have to spend money to make money
  28. 28. Revenue - Expenses = profit
  29. 29. Improve operational efficiency Reduce material costs Reduce personnel costs decreasing expenses
  30. 30. Improve operational efficiency Reduce material costs Reduce personnel costs decreasing expenses
  31. 31. Operations are the processes used to create products and services for customers. DEFINITION
  32. 32. Designers improve operational efficiency impact
  33. 33. Improve operational efficiency Reduce material costs Reduce personnel costs decreasing expenses
  34. 34. Designers reduce material costs impact
  35. 35. Improve operational efficiency Reduce material costs Reduce personnel costs decreasing expenses
  36. 36. Improve operational efficiency Reduce material costs Reduce personnel costs decreasing expenses
  37. 37. design’s impact
  38. 38. Revenue - Expenses = profit
  39. 39. Advocate for design Increase productivity Run the business design + business
  40. 40. afterword
  41. 41. with great power comes great responsibility
  42. 42. lead by design
  43. 43. Keep on learning at alissabriggs.com/dmb hello@alissabriggs.com tweet @alissadesigns
  44. 44. references and credits History of Cereal • history: http://www.seriouseats.com/2015/03/history-of-breakfast-cereal-mascots.html • more history: http://www.nytimes.com/interactive/2016/02/22/dining/history-of-cereal.html?_r=0 • future of cereal: https://www.washingtonpost.com/news/wonk/wp/2016/02/23/this-is-the-height-of-laziness/ • changes in earning calls: http://nypost.com/2015/02/13/americans-eating-less-cereal-for-breakfast/ • cereal pricing: http://www.pricingforprofit.com/pricing-strategy-blog/are-there-so-many-different-types-cereals.htm • change of the cereal industry: http://www.stealingshare.com/pages/breakfast-cereal/ Photo Credits • Irish breakfast: http://blog.travelinsure.com/2016/03/travel-tips-for-your-trip-to-ireland-usi-affinity.html • Unicorn: https://edblogging.wordpress.com/2015/05/09/the-billion-startup-unicorn-trend-is-going-global/

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