Supply Chain Logistics Essay

Supply Chain Logistics Essay
Logistics & Supply Chain Management
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Abstract
For any production and distribution to be successful, then it should be able to produce quality goods
and products. It should also ensure that the goods get to the customer in good condition and on time
among others. This is achieved through efficient and effective production and distribution logistics.
Customer orders may face delays in delivery and therefore not meeting customer satisfaction, which
could cause problems with customer retention. Analysis of data helps in coming up with the best
actions that a manager or a CEO should take. This paper seeks to discover the factors that affect
distribution in any given organization.
SECTION I: INTRODUCTION Hymur Limited deals with the production of coolers that are used
for outdoor picnics.That said, the production as well as distribution of these products are carried out
in a facility situated on the East Coast. Due to low density products and high shipment rates, the
company has challenges delivering and reaching the West Coast. Currently, the company ships
products from the East Coast center of distribution and the East Coast facility to the West Coast and
this is challenging. The company can adopt other alternatives such as giving a contract to another
company to do the distribution to the West Coast on its behalf or establish a production and a
distribution facility on the West Coast. Having multiple
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Why The Company's Leadership Is Different From Other...
The four–season hotel cares about their internal customers and external customers. Why the
company's leadership is different from other hospitality businesses, here are several reasons. First,
four–season hotel has their Golden Rule to obey, "Do unto others as you would have them do unto
you." It means treat other people with the concern and kindness you would like them to show
toward you. This Golden Rule brings a bunch advantages to four–season hotel. And also encourage
all of manager in this hotel treat the employees in kind and respect them.
Second, four–season really cares about the internal customer, employees. In hiring, then, we gave
more weight to character and personality than we did to traditional resumes and technical ... Show
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They upgrading a hotel first upgraded employee facilities. When a survey at London hotel showed
dissatisfaction with workers' areas, installed new floors, lockers, and showers within three months.
Four–seasons needed to get it down to the front line: clerks, bell–staff, bartenders, waiters, cooks,
housekeepers, and dishwashers, the lowest–paid and in most companies the least–motivated people,
but the ones who would make or break a five–star service reputation. Four–seasons needs
employees able and willing to respond on their own to whatever comes up, employees who can spot,
solve, and even anticipate problems. That means delegating authority as well as responsibility.
Four–seasons pay attention on how to treat employees and make them feel confortable when they
work in hotel because employees could bring positive attitude towards customers if they in good
mood.
A doorman can please the customer with a smile and a few words of welcome, but one surly waiter
can kill the effect. Or if we keep an executive waiting in his suite in his underwear for his only suit
to come back from a one–hour pressing, we could lose a lifetime customer worth hundreds of
thousands of dollars. No hotel, however splendid, looks good to someone whose day it has ruined.
For example, lodging manager usually work long and irregular hours including weekends, evenings
and most public holidays, usually works indoors, and from an

Business Analysis : Climate Design
Intro:
The company of focus for this particular examination is Climate Design. In business for over forty
years, Climate Design strives to be Florida's number one air conditioning and heating company.
Climate Design creates the ultimate living or working environment by providing customized
solutions based on home or commercial needs that allow cooling and heating systems to run
efficiently as possible. Priding themselves on being the only employee owned air conditioning and
heating company in Florida, Climate Design targets a specific customer base who will appreciate the
high standards they set for themselves in regards to quality, service, and reputation. My role within
Climate Design is as the residential sales and marketing manager. I ... Show more content on
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To further appreciate the concept of value creation it's imperative to recognize that "everything
culminates into the customer experience" (Rustogi, 2015a). Customer service is not the only
component of value creation, the way in which a product is advertised, packaged, and presented
along with the features, ease of use, and reliability of the product or service all encompass the
customer experience. As such, it is extremely important for companies to incorporate each of the
above components into their strategy when deciding on what product or service to provide. A
majority of companies overlook the value that goods and services afford customers and will
manufacture items the company thinks the customer wants.
The cost component of the customer value equation includes the actual cost of a particular good or
service, acquisition costs, usage costs, ownership costs, maintenance costs, and disposal costs as
depicted in figure 1. The sum of these costs provides the life–cycle cost for a good or service, which
provide customers with a product's economic value. Customers are always willing to pay more for
products and services that have an economic value, or, more plainly, for products and services that
save them money. To arrive at a product's economic value, a company compares its product's life–
cycle cost with that of the main competing product. The difference in the two products' life–cycle
costs is the economic value of the company's product

Reinforcing Hit Rates With Utilization Of Customer...
Reinforcing Hit Rates with Utilization of Customer Stratification: A Review of the Literature
By: William G. Castillo
Introduction:
Protect Controls Incorporated (PCI) is a privately owned power control building manufacturer
located in Conroe, Texas and has been in business for over 40 years. Fiscal 2014 gross sales revenue
figures were nearly $49 Million (USD) however the Vice President of Sales Operations has
identified that the quotation–to–job (hit) rate has incrementally decreased since 2012. Unfortunately,
no precise correlation has been made as to why the decrease however this literature review will
present well–documented approaches and research in the fields of customer engagement,
profitability modeling and customer ... Show more content on Helpwriting.net ...
As the levels increase, the likelihood of the customer advocating the business's product/service
improves. Levels 3–5 are classified underneath the "engaged customer" and definitively, these types
of customers actively promote the product/service and increase an organization's opportunities for
long–term growth and profit. Most importantly, how do we create engaged customers? The four key
strategic elements to capture engagement are customer value proposition, brand, internal culture
elements, and customer experience. (Alpert & Roberts, 2010) The deliverance of a formidable value
proposition and superior customer experience are the two propelling factors in determining customer
engagement. Aligning these strategic elements with the organization's brand and internal culture will
have immense effects on engagement. First and foremost, an organization must retrieve informative
customer insight to develop a distinguishable value proposition. Secondly, through brand
advertising, effectively market the value proposition. Tertiary, with engaged employees within the
organization, delivering upon the promise guaranteed by the value proposition must be adhered to.
Lastly, fortify the cultural foundation to effectively deliver upon promises innate to the value
proposition. (Alpert and Roberts, 2010) Customer engagement and core customers

Website Localization
Read the Case study 4.1 "The implications of globalization for consumer attitudes" on page 218 and
answer the question there.
Question – Based on this article and your experiences, debate the question: `Site localization is
essential for each country for an e–commerce offering to be successful in that country.
After referring to several online articles and couple of published papers on 'Website localization', I
have summarized below some key learning and findings about 'Why website localization is
essential?'
Website localization facilitates reaching more customers throughout the world and hence increase
Sales, revenue and profits –
World Wide Web itself means a business can reach out all over the world through a click of the
button. ... Show more content on Helpwriting.net ...
McDonald a hamburger chain when launched in India found out that at least 40% of the customers
in India are Vegetarians.
To cater to these customers McDonald introduced its first local burger, the Aloo–tikki burger which
is a patty of potatoes and peas flavored with Indian spices, McDonald's had to develop 130
ingredients and use 50 suppliers.
To respect the local culture, India is the only country where McDonald does not serve its iconic Big
Mac since the burger patty contains beef. Similarly no products having pork are sold in McDonald
India.
In 1997 consumers classified McDonald food as bland. They launched Veg Mcpuffs (Samosa +
Pizza ingredients) and Chicken Mcgrill (with extra tangy Indian spices) and by 2000 McDonald
food items were sought for its taste. McDonalds have also launched McSpicy Paneer (Cottage
Cheese) in March 2011 to cater to Vegetarian Indian families. Till 2011 India was the only country
where McDonalds offered so much of variety in Vegetarian food.
Thus to be successful in India McDonalds has altered its menu to reflects the tastes of Hindus and
have added more items to suit local tastes. Thus McDonald's Indian website
http://www.mcdonaldsindia.com/ also has been localized to highlight all Vegetarian products along
with other Non–Vegetarian products it offers.
Website localization understands cultural differences and customers in a better

Does Technology Do More Harm Than Good?
Does Technology Do More Harm Than Good to Children? Yes or TechNO?
As you know, daily life today is not complete without technology; whether it be cell phones,
laptops, GPS, smart watches... the human race by today's standards cannot persevere through a day
without technology. Yes technology assists in communication, encourages multitasking, and teaches
knowledge, but children are glued to screens. Kids don 't play outside nearly as much as they used to
due to video games, texting, and social media's superior appeal over playing ball outside. Which
leads to the ultimate question: has technology done more harm than good to children?
When we think "technology" our minds revert to laptops, smart phones, the internet, cars that run on
hydrogen ... Show more content on Helpwriting.net ...
Therefore, all throughout history, children have matured along with a form of communication.
Television did not replace the book, similar to how books did not replace former methods of
storytelling and communication (Buckingham 1987). Every generation has technology that matures
at the same rate they do, it's a part of our lives. These technologies demonstrate aspects of being
social and making friends for children and teens. However, not the technology itself, but how it is
being used is what's making these freshly innovated machines problematic.
Schools are using technology to its full advantage by assigning work through Google Classroom,
giving kids games to promote retention of curriculum, and even a pixelized gradebook; but are these
upgrades helping students grasp the information being taught? James Kulik's 1994 study on this
topic was astonishing. 500 elementary school children were tested on their level of skill in multiple
areas like: spelling, vocabulary, reading, and mathematics. They were separated in two groups: one
with only the typical classroom supplies (control group), and one that had access to technology
learning techniques (experimental group). Once tested after a period of time, the experimental group
scored, on average, in the 64th percentile, while the control group scored in the 50th. It was also
determined in this experiment that

Defining Good Usage Essay
Defining Good Usage
There are thousands of pieces of advice about writing out there. Every English text book discusses
it. Every person knows the rules to good writing by heart. In fact it is next to impossible to separate
what we have been told from our own beliefs.
Beliefs themselves are formed by what you are taught, yet they still allow you the freedom to do as
you choose. This just does not seem to hold true. When good writing is taught to be the rule not
something to be interpreted by the student.
Enough about beliefs and teachings. Define good usage, if that's what good writing requires. Is it
using the largest, most difficult, word you can in your writing? Is it diction, connotation, denotation,
sentence structure, or ... Show more content on Helpwriting.net ...
If the word is right to the author it could be absolutely incorrect to the reader because the author first
off, knows what they are trying to say and can read things however they see fit, and secondly the
author and the reader may connote a different meaning with the same word or phrase.
Big problem here. Nothing has been set as to what is good use. Is that not what you are supposed to
be talking about here? All that has been said is that it depends on what you are writing and who has
to define it. No, that hasn't even been said you keep asking it in questions so there is no answer. Is
that what you want to say? Of course not! Then you would not be doing the assignment correctly, or
would you? Great, now you have totally confused yourself. Spell out what you are trying to say in
plain English now.
Good writing depends on good usage. Then what is good usage you may ask. Good word usage is
different for every type of writing. For instance, in a letter of application or a résumé you should use
larger words but not words that your perspective employer would have to keep looking up in a
dictionary to understand. This is the same in business writing. Picture your intended audience. Say
things in as few words as possible and keep it as simple as possible.
Good writing is good word usage, then? That seem right, yet not complete. Good usage then also
must depend on whether you are

Consultant Non-Disclosure Agreement
1 2 3 4 Confidentiality/ Non– disclosure agreement Consultant Non– disclosure agreement
THIS AGREEMENT is made the 28th day of December, 2012 BETWEEN: 1. Live2Work Co., Ltd.
(the 'Client'); and 2. Professor Yolanda Sarason of Colorado State University (the 'Consultant').
NOW IT IS HEREBY AGREED as follows: That to induce the Client to retain the Consultant as an
outside consultant and to furnish the Consultant with certain information that is proprietary and
confidential, the Consultant hereby warrants, represents, covenants, and agrees as follows: 1.
Engagement. The Consultant, in the course of engagement by the Client, may or will have access to
or learn certain information belonging to the Client that is ... Show more content on Helpwriting.net
...
To: Professor Yolanda Sarason Names of team members: Bui Le Thu Hien– 0951040025 Nguyen
Hong Nhung – 0951040048 th Date: December 28 , 2012 7 Introduction Companies around the
world are facing growing staff turnover problem, and Vietnam is not the exception. A website
service called www.Live2Work.com that function as a guide for job hunters and employees for their
next career move can best combine these ideas to help people an inside look of the company they
are interested in from people who are working or have worked there in order to reduce resources
waste for both companies and employees. The purpose of this report is to give an thorough analysis
of feasibility of this business idea. Phase 1 : Product/ Service Feasibility analysis Concept testing In
order to test the concept of our idea, we have conducted two main surveys which help us to
understand more about our target market and custormers. Firstly, an online survey has been
conducted through www.surveymonkey.com with the scope of 100 people from 20 to 28 years old,
including students and working people in Hanoi area (58% people are students, 42% are working
people). In this survey, we provide people 9

The Day Of School
Hensley "Riiiiiiiing!" My alarm went off, waking me for another day of school. Rolling out of bed, i
caught one whiff of myself before jumping straight into the shower. I closed my eyes, and let the hot
streams of water roll off of my shoulders, savoring the precious time before I had to drag myself to
school. It isn't that school comes hard to me, because it doesn 't. Friends roll in my wake, making me
one of the most popular girls in school, and I hate it. Everyone is so fake! Most of my so called
"friends" only liked me for my popularity, money, and looks. I can't go a day without hearing, "I just
LOVE your hair," or even better, "I wish I was you." Honestly, you don't want to be me. It's rare for
me to see my parents for more than a few minutes each day. They're so wrapped up in their work
that my nanny was the one who taught me to swim, ride a bike, and do all the other things most
parents wait their whole lives to witness. Looking in the mirror, I stare into my emerald green eyes,
and gently touch my platinum blond hair. The person I am is not the person that I want to be. Corban
Some say that I've suffered more than a person my age should. Maybe I have, but I make it work.
My father's death was the hardest one that I had to face. Luckily, my mom is as tough as a rock, and
refused to let our lives slip. Six years, nine months, and five days later, I'm still attending a
prestigious private school, and my mom is still driving her Mercedes. My method for staying sane

Chintale and Clinton Crm
chintale and clintonChantale and Clinton
1. What were Chantale and Clinton's service expectations? How did they develop?
 The service expectations of Chantale and Clinton were
1. Good repair service and proper timely customer complaint redressal
2. They wanted a new refrigerator that would save energy and also be environment friendly.
3.Less vibration and the good performance by the new refrigerator.
4.They wanted value for money They developed these expectations because they owned the
refrigerator of Bryand brand for 25 years that was still in good working condition. Almost every
product in all the same company and they were satisfy with every product . 2. What is your
evaluation of the Canadian's ... Show more content on Helpwriting.net ...
The Canadian had been in business for long time ,so a bit of complacency had started to build in as
they were a very trusted and one of the largest department store chain in Canada. Their customer
redressal system was not up to date and a lot of operational changes could have been done to make
the repairing services moretimely and effective.The employees of the company communicated only
by email which could be changed .
Their policies were very customer oriented but there was no proper authority in place to check that
the companies processes and employees activities were in line to ensure that the polices were
followed . 5. What service recovery alternatives were available to The Canadian?
The repair men could be trained in the latest technological upgradations so as to be able to perform
effectively as well as trained to handle customers well and help build proper aftersales relationships
with the customers.
The full system could to be upgraded so as to increase the timely response of the customer redresaal
system through effective client file management sytem, personal level attention by the customer
representatives as well as timely action by the repairemen .
The customer redressal system could be outsourced to a professional company that could help the
company relieve itself from the headache of handling the aftersales and help the company handle the
repair services well.
6. Could Chantale and Clinton have done anything differently? If yes, what? If no,

Shipping Patented By E Commerce Giant
Anticipatory shipping is a method of shipping patented by e–commerce giant Amazon in December
2013. During the normal shipping process, an e–commerce retailer or goods manufacturer receives a
customer order specifying the exact address where the product is to be delivered. The company then
prepares the package and hands it over to a shipping service provider such as FedEx for delivery.
The delay of multiple days between order placement and actual delivery is a major impediment to
the wide acceptance of e–commerce. It forces e–commerce companies to offer incentives like cash–
on–delivery to their customers. Anticipatory shipping is aimed at cutting the delivery time and
improving the experience for e–commerce users. With this technique, a company will ship products
even before an order is placed by a customer. It would specify only a partial address indicating
destination geographical area for delivery. While the packages are in transit, the company will
employ advanced analytics and forecasting techniques to predict which customers would want to
buy the shipped products. Then it could use targeted marketing and sales promotions to induce such
customers to buy the products. If a customer indeed places an order, the company would provide
exact delivery address to the shipping service provider and the products could be delivered much
quicker, even on the same day.
How a shipping network operates?
A shipping service provider picks the packages from the fulfillment centers of

Customer Experience : An Organization's Most Valued Assets
Customer experience is the internal and subjective response customers have to any direct or indirect
contact with a company (Meyer and Schwager,2007). Gentile et al. (2007) state that: "The customer
experience originates from a set of interactions between a customer and a product, a company, or
part of its organization, which provoke a reaction. This experience is strictly personal and implies
the customer's involvement at different levels (rational, emotional, sensorial, physical, and
spiritual)". Customer satisfaction is actually the outcome of a series of customer experiences (Meyer
and Schwager, 2007). Customer satisfaction are mostly defined and studied as experiences that
exceed customer expectation (Heskett, Sasser, and Schlesinger 1997),which can be regarded as
excellent customer experience.
Human resource management is represented as "a strategic and coherent approach to the
management of an organization's most valued assets – the people working there who individually
and collectively contribute to the achievement of its objectives (Armstrong and Armstrong, 2009)".
There are studies focus on the relationship between HRM and performance, mainly includes
financial outcomes, operational outcomes and HR–related outcomes (Dyer and Reeves ,1995), but
there are few studies directly confirming that HRM results in superior customer experience. Paauwe
and Richardson (1997) presented a literature review including studies which confirms the
relationship between HRM outcomes

Making Peace In The Language Wars Analysis
Probable Peace in the Language Wars Author Bryan A. Garner, in his article "Making Peace in the
Language Wars" (published in Garner's Modern American Usage 3rd edition, Oxford University
Press, 2009), seeks to negotiate a cease–fire between two fighting countries, the prescriptivists and
the descriptivists, by dispelling myths about each of their camps. First and foremost, Garner outlines
the war is happening between the lines of our favorite novels and poetry, and he describes what each
camp stands for. Prescriptivists desire to instruct the world around them on how to use the language
by enforcing, or at the very least informing the general public about the rules of grammar. They are
sometimes described as conservative and are very concerned ... Show more content on
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One of the main problems that Garner points out is the fact that prescribers often deny the need for
linguistic evidence. As they are typically rather leery of change, they tend to follow rules and
enforce them ex cathedra. Meaning that they simply take the rules for what they are and never
question them because they came from the ultimate authority. Prescriptivists tend to oppose any
change in the rules, even when the rule has become outdated and the meaning of the words has
changed. Garner saw this issue and aptly decided to support many of his entries with not only
adequate evidence for how it should be used, but also evidence on how it is currently being used
even if it is not necessarily correct. He explains that while much of himself resides in the
prescriptive camp, he dips his foot in the descriptive camp every once in a while. Prescriptivists,
while having their problems, also bring a lot to the table. The rules which they enforce essentially
give the descriptivists the springboard that they need to describe the language around them. It is
absolutely imperative that one knows the rules of the language before he goes out into the world to
see whether people are following them or not. It is also absolutely vital to have the skill of higher
language for formal occasions. Garner describes this need when he brings up the fantastic point of
registers especially when making the distinction between speech

Content And Nature Of Value Creation
Christian Grönroos and Annika Ravald (2010) analyzed the scope, content and nature of value co–
creation in a service logic based view of value creation, considering the customer perspective in a
supplier–customer relationship. They published their findings in the Journal of Service Management
vol. 22 no. 1, 2011, pp 5–22. They emphasized to keep apart production and value creation, as
according to them they are different constructs. Production is the course of making the resources
consumers integrate in their consumption or usage procedures. Value creation is the process of
generating value–in–use out of such resources. They say that hence the value is not produced;
resources out of which value can be generated are produced. Due to the interactive nature of service
activities, where manufacturing and consumption are partly concurring processes, customers involve
themselves in the production process and become contributors in that process. The character of
customers as co–producers of service activities was recognized already in the early days of service
marketing research (Eiglier and Langeard, 1976; Grönroos, 1978, 1982). As Gummesson (1998, p.
247) declares, "a service provider without consumers cannot produce anything".
No matter customers buy goods or service activities, they consume them as a service (Grönroos,
1978, 2008; Gummesson, 1995; Vargo and Lusch, 2004, 2008.) If we see from a consumption point
of view, good and service activities– both can be regarded as

The Growth Of The Manufacturing And Agriculture Sectors
Increased productivity in the manufacturing and agriculture sectors has created a higher level of
disposable income in the population, which has led to increased purchases of services. As income
rises, the demand for goods tends to rise less rapidly than the demand for services; hence, the
importance of services in the economy will rise. The result has been an evolution of the economy
from one geared primarily to manufactured goods to an economy engaged in the creation of
services. Thus the growth of services has been significant. Changes in the pattern of employment
will have implications upon where and how people live, upon educational requirements, and
consequently upon the kinds of organizations that will be important to society. Industrialization
created the need for semiskilled worker who could be trained in a few weeks to perform the routine
tasks attending machines. The service economy has caused a shift to white collar occupations in
health, education, and government. For the first time in the history of industrial society, the number
of white–collar workers (professionals; managers; officials; proprietors, clerical kindred, and sales
workers) exceeded the number of blue–collar workers (craftsmen and foremen; operatives; and
laborers) and the gap is widening. The most interesting growth has been in the managerial and
professional–technical fields. The coordination of machines and people for the production of goods
was central to the industrial society.

Literature Review Literature On Customer Satisfaction
Literature review:
Customer satisfaction has been a famous topic in marketing practice and study research since
Cardozo's (1965) earlyl study of customer effort, demands and satisfaction. In spite of many try to
measure and explain customer satisfaction, there still does not show to be a accord regarding its
explanation (Giese and Cote, 2000). Customer satisfaction is commonly outline as a old used idea
judgment concerning a specific work or service (Gundersen, Heide and Olsson, 1996). It is the
answer of an estimate process that against pre purchase requirements with perceptions of
performance during and after the consuming know–how (Oliver, 1980).
The most broader range accepted conceptualization of the customer satisfaction concept is the
expectancy contradict theory (McQuitty, Finn and Wiley, 2000). The theory was made by Oliver,
who aimed that satisfaction level is a moral of the contrast between expected and perceived result.
Definitions of customer satisfaction have been broader discussed from the view of many researchers
and organizations who extend the desire to measure it. A group of researchers of the Center for the
Study of Social Policy (2007) Conceptualize that joy is based on ... Show more content on
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The obvious need for satisfying the firm's customer is to expand the business, to gain a higher
market share, and to acquire repeat and referral business, all of which lead to improved profitability
(Barsky, 1992). Studies conducted by Cronin and Taylor (1992) in service sectors such as: banking,
pest control, dry cleaning, and fast food; found that customer satisfaction has a significant effect on
purchase intentions in all four sectors. Similarly, in the health–care sector, McAlexander et al.
(1994) found that patient satisfaction and service quality have a significant effect on future purchase
intentions.(Kandampully and Suhartanto,

Implementing A Sustainable Development Stewardship Program
Introduction
Loblaws operates throughout Canada and is of one the largest food retailers in the country. Loblaws
operates 1,142 grocery stores and has 27 distribution centers alongside their operations (Loblaw,
2014). This company has a large influence on the Canadian economy, employing more than 195,000
people (Loblaw, 2014). Loblaws sells a large selection of products including groceries, household
items, baby products, pharmaceuticals, cell phones, general merchandise, and financial services
(Loblaw, 2014). It is necessary for a company of this size to be aware of external stakeholders
because these groups may have either positive or negative impacts on the livelihood of the business.
Stakeholder identification is a key step in the determination of the issues and the development of a
remediation plan to address the issues. Key issues that stakeholders identified include product
delivery, energy efficiency, and inventory management. These issues can be addressed by
incorporating a sustainable development stewardship program through integrating environmental,
social, and economic aspects into the company.
Identification of External Stakeholders
External stakeholders are defined as "groups outside a business or people who are not directly
working within the business but are affected in some way from the decisions of the business"
(Boundless, 2015). Stakeholders can have diverse levels of involvement in the organization and
potentially impact an organizations

The Experience Economy On The Hospitality Industry
The Hospitality Industry is an industry that relies greatly on the Experience Economy. Today,
receiving the product is no longer satisfactory to customers, and they need more than just the
product, and that is where the Experience Economy comes into play. In this paper, the Experience
Economy will be discussed and described. The discussion includes facts such as the introduction of
the Experience Economy by Pine and Gilmore. In addition, an analysis on the impact that the
Experience Economy has had on the Hospitality Industry will addressed, incorporating key concepts
such as modern management, soft skills, and emotional experience.
Since the 1950's, the world's economy has gone through several changes, from an agrarian economy
to an industrial economy, then to a service–based economy and then to the experience economy.
"The term 'Experience Economy' was first introduced by Joseph Pine and James Gilmore in 1999.
The concept is that goods and services are no longer enough for consumers – that businesses must
create memorable events and experiences that capture their audience and create experiences that
transform their brand's value proposition." (Frias, 2014) Despite being introduced in 1999, the
concept of the Experience Economy has already existed in some extablishments to gain a large and
growing customer base. The Hospitality Industry is an example of this. "For example, on July 17th,
1955, the pioneer of the Experience Economy, as Pine calls him, Walt Disney

E Commerce ( Ec ) Adoption And Development And...
Abstract
Internet retailing has received substantial attention in many countries. There has been an increasing
relevance for adoption of Internet retailing in the world and for developing countries as well. This
study aims to examine about e–commerce (EC) adoption and development and particularly Internet
retailing in Indonesia. Some factors affecting the adoption of Internet retailing and the condition of
Indonesia's Internet retailing are discussed in this paper. Furthermore, the findings will examine
whether Internet retailing in Indonesia is growing and developing in a fast pace, like in other Asian
Countries.
1 Introduction
Internet retailing has been receiving substantial attention in countries as a result of significant
growth of EC not only in developed countries, but also developing countries recently.
Understanding the adoption of EC is becoming important to improve retailer's performance in
succeeding. However, there are still limited number of studies and research given on the relevance
of e–commerce.
This paper is written to address about the adoption of EC by using Indonesia as a case. The aim of
the study is to explore about how adoption of e–commerce has developed in Indonesia and explain
about the current conditions of e–commerce in the country itself. The findings are gathered through
secondary data analysis and review from literatures, statistics and online documents.
Like other developing countries, Indonesia has only dedicated a small percentage of

Quality And Quality: What Is Service Quality?
WHAT IS SERVICE QUALITY?
Quality is a driving force for improved competitiveness, customer satisfaction and profitability
(Edvardsson, 1992). As for service quality, e.g. American Marketing Organization defines it in two
ways: first, it is an area of study that defines and describes how services are delivered so thatthe
service recipient is satisfied; second, high quality service is a delivery of service that meets and
exceeds the expectations of the customers. Parasumaran et al. (1985) state that service quality is
defined by the customer evaluation of service outcome and service process as well as a comparison
of customer expectations with service performance. Hence, service quality can be thought as the fit
between current service level and customer expectations. Park et al. (2004) define service quality as
a consumer‟s overall impression of efficiency of an organization and its services. Thus, customer
satisfaction is a judgment made based on a specific service encounter. Chen & Chang (2005) suggest
that service quality is a process. ... Show more content on Helpwriting.net ...
Parasuraman et al., (1985) proposed that service quality is a function of the difference between
expectation and performance along all the quality dimensions. Customer perceptions of service
quality are influenced by five socalled

Toy Of Maine Green Toys Inc.
Toys "R" Us is a distinct competitor, though it does not compete in the same niche business, so it
will be considered an indirect competitor.
How will your products or services compare with the competition? Our products will be of very
high quality, locally made, and will have minimal environmental impact. Our competitors will not
offer as in–depth a commitment to the "green" aspect of the toys.
In the final column, estimate the importance of each competitive factor to the customer. 1 = critical;
5 = not very important.
Table 1: Competitive Analysis
FACTOR Me Strength Weakness Roy Toy of Maine Green Toys Inc. Importance to Customer
Products Good Quality X "Natural" toys, not necessarily green 100% Recycled, Good Quality 5
Price Higher ... Show more content on Helpwriting.net ...
The Little Green Toy Box is competitively at an advantage by having its own store front, being
entirely dedicated to environmentally friendliness, and by having a visually appealing store front
and product design. It is at a disadvantage since it does not have an established reputation, is low in
expertise, and does not have as broad a business presence as its competitors.
Niche
Now that you have systematically analyzed your industry, your product, your customers, and the
competition, you should have a clear picture of where your company fits into the world. In one short
paragraph, define your niche, your unique corner of the market. Our corner of the market is the
environmentally conscious families and individuals who are seeking to expand their consciousness
to all aspects of life. We are locally produced and locally sold which also appeals to consumers who
wish to support the local economy. Our company falls below the big box stores in the hierarchy of
the toy business, but our "green" products set us apart from the generic competitors, and our local
storefront provides an accessibility not present in our online competitors.
Strategy
Now

Application Of The Quick Bite
The 'Quick Bite' is a mobile application that allows the customers to place an
order for their favorite food by themselves without waiting for someone to come to
them and taken an order. The customer who wants to use this service he/she has to
download the application of the restaurants in prior to the visit of the restaurant.
Once the application has been downloaded customer just need to connect to a WI–FI
of the service provider so that it automatically allows the application to display the
This application might be very useful in countries like India because I have
gone through many restaurants and I have experienced the waiting time for
someone to take an order. There may be situations when there or more number of
people visited a restaurant then it takes more time to place an order because they
need to finalize what they are going to have. So, the Quick bite application would
definitely make the things quite simpler.
The problem I am trying to solve is the waiting period a customer waits for
someone to take an order or when there are a group of customers there would be
more discussions on what food to order. So the best answer would be the 'Quite Bite
application'. There are good benefits with this application like it would be the
customer who could order his food whenever he is ready to order. This would
definitely saves time for customers and they would feel the advancement in the

technology and will like the interface. I would

Sample Resume : Chinese Restaurant News
Introduction
According to Chinese Restaurant News (2007), there are about 43,139 Chinese restaurants in the
United States, which is more than the total number of all McDonald's, Wendy's and Burger King
domestic outlets combined ( Liu & Jang, 2009, p.338). Hunan cuisine is one of the most commonly–
found regional cuisines in the U.S. According to the TripAdvisor, out of 96 restaurants in the city of
Kearney, Hunan's Chinese restaurant is ranked 37th. It is open every day from 11 am till 9:30 pm. It
offers a daily lunch buffet, lunch specials as well as dinner specials.
Key definition for Service Experience
Before going over the issues of the service performance, it is very crucial to know the components
of service experience which are categorized into four components: the service workers, the service
setting, the service customers and the service process. The service workers include those who
interact with the customer (such as waiters or bank tellers) and those who contribute to the service
delivery out of the customer's sight (such as chefs or bank accountants). The service setting includes
physical environment in which the service occurs. The service customers are the ones that are
receiving the service. Last of all is the service process, which is the sequence of activities necessary
to deliver the service (Fisk, Grove & John, 2014, p.21).
Reasons for Disappointment
The overall quality of the food in the Hunan's Chinese restaurant is mediocre. I used to go Hunan's

Emily Dickinson Punctuation
Katie Holcomb
ENG 102
Ballinger
25 July 2017
Dickinson's Riddle
Emily Dickinson died before her works were attempted to be analyzed and interpreted, "suggesting
perhaps that the mysteries, abstractions, and double meanings were for her own enjoyment, and all
answers–if there were any–died with her" ("Explanation"). Glimpsing at just a few of Dickinson's
poems is sure to catch the eye of a reader, posing questions of grammatical soundness. Capital
letters, dots, and dashes appear consistently, but maybe there is a reason behind it all. Emily
Dickinson uses punctuation in a non–traditional way throughout her poems, contributing to the
effect and meaning of her works, such as "My Life had stooda Loaded Gun," "After great pain, a
formal feeling comes," and "Wild NightsWild Nights!"
Emily Dickinson employs commonly used punctuation marks in an uncommon way, riddling many
of her poems. "Emily Dickinson's poems, like inlay, tend to be made of splinters of thought and
sight, often brilliant fragments, held together by a mosaic sense of pattern, joined irregularly by
dashes" (Wilner). Although dashes appear the most, some works also contain explanation marks.
Exclamation marks in Dickinson's poems suggest strong feeling in her thoughts, interjecting passion
and excitement throughout. The punctuation used by the author enhances her works and helps to
draw in her audience.
Dickinson's "My Life had stood a Loaded Gun" contains en dashes from beginning to end,
giving more meaning

The Importance Of Corporate Social Responsibility And Ikea
The Importance of Corporate Social Responsibility to IKEA
This essay is about the importance of Corporate Social Responsibility (CSR) to IKEA. Corporate
Social Responsibility is a broad subject comprising of many definitions. It can be defined as, 'the
social responsibility of a business that encompasses the economic, legal, ethical and discretionary
expectations that society has of the organization at a given point in time' (Carroll, 1979).
Expectations of society have been the key driver for how important and widely adopted CSR has
become in today's business world.
In a competitive business environment where consumers are increasingly aware of their buying
power, they are asserting their right to not only demand quality but hold companies to account to
high standards. They are concerned with where the goods were originated, the conditions under
which the goods are manufactured and what ethos a brand stands by. It has become crucial for a
business to be built on ethical practices in order for an organization to maintain its success. Over
time the idea of CSR just being an unnecessary expense has shifted, with it coming as far as being
called out as a, 'definitively important strategic issue', Businesses now see CSR as a method of
generating and protecting income through creating a good brand image and customer loyalty.
Not only but also smaller of organisations gain when Corporate Social Responsibility is
implemented (CSR) very actively in the business. The Body

Canyon Ranch Essay
Canyon Ranch Case Study
1. For Canyon Ranch, the value customer information is helping the company to know their
customs, to understand what their customers want, to provide unparalleled services and to achieve
both the customers and the company's goals. Therefore, customer information is priceless, especially
for the customer–based company like Canyon Ranch. By gathering information of potential
customers, Canyon Ranch could have a better outlook about the feature and needs of their guests.
By providing unique service tailor to individual customers needs, they can enhance the customer
experience and increase the customer satisfaction. Just like what Harley Mayersohn claimed
"Everyone experiences a different Canyon Ranch, we'll meet you where you are". If Canyon Ranch
have no idea about "where you are", it would be impossible for them to grow business by positive
word of mouth and achieve their goals of "inspiring people to live in a happier, healthier, and more
fulfilling life".
2. Canyon Ranch in the Berkshires should pay more attention on IT and develop a clear customer
relationship management strategy to improve customer service skills while reduce the turnover ...
Show more content on Helpwriting.net ...
Canyon Ranch has very little attention on the IT resources. CLS only focus on operation
transactions, but the data collected are not being used to the greatest potential. Moreover, there is no
a point of sale (POS) software in the firm to make each transaction traceable. As an executive, I
would build an IT infrastructure for the case for CRM and BI systems. First, I would like to have a
connecting system to share the data. All of the departments have the ability to access and add new
information about the client as well as the previous data entered already. Second, I would have POS
software to make the value of purchase be tracked independently. Third, improving Guestware to
record the frequency of the client and automatically send them upcoming activities to remind people
to go back and visit

The Effect of Shopping Experience on Cross Cultural...
Effect of shopping experience
On cross–cultural receptiveness in Chinese
School of Business, Sun–Yat Sen University, Guangzhou
Introduction
Nowadays under the trend of globalization, like every other aspect in marketing changed in our life,
more and more products are added some cross–culture mixing elements. For example, more Chinese
movie have western actors and more Hollywood film conclude traditional Chinese like Panda or
feature spots (C. Samuel Craig& William H. Greene& Susan P. Douglas, 2005). To promote
customer satisfaction, we need to find out how do customers accept and appreciate these cultural
mixing goods or service? And what factors impact on the receptiveness towards them?
Present literatures have addressed ... Show more content on Helpwriting.net ...
Our conceptual and empirical analyses have offered deep insights into the following issues:
Participants that just have (vs. do not have) their shopping experiences in various shops(luxury vs.
non–luxury; Chinese vs. European) are asked to evaluating on global products including coin–shape
pizza and rice–made burger.
Our hypotheses are: Chinese consumers that have the luxury or non–luxury store shopping
experiences will influence their receptiveness towards the cultural mixing goods–– coin–shape pizza
and rice–made burger.
Method
In this experimental research, we selected four stores to represent four types of shopping
environment. Then we randomly ask quantity of customers of exiters and enters them to fill in our
questionnaire then we use the data collected to analyze through computer.
Participants.
Three hundred and sixty–eight (368) Chinese customers completed the questionnaire. The reported
sample sizes in this study and all subsequent studies reflect the number of participants who satisfied
these preconditions. Since there were no gender differences in this or the subsequent studies, we do
not discuss gender further.
Materials, design, and procedure.

Participants completed a four–page product receptiveness questionnaire. We randomly choose an
entering customer to be exiter or enter. If he is an enter, we ask he to answer

The Marketing Functions Of IKEA
Marketing Function is Typical marketing function types within a more substantial business includes
executing general market trends, making marketing plan, and product development, market
development, market penetration as well as strategically caring for advertising, distribution on the
market, costs, after sales customer support and pr. Operations Management is Procedures
management involves planning, organizing, and supervising processes, and make necessary
improvements for higher profitability. The modifications in the everyday businesses must support
the company's strategic goals, so they are preceded by deep analysis and description of the current
techniques.
Marketing Function For example, the marketing mix for Red Bull Energy Drink is ... Show more
content on Helpwriting.net ...
The company's products, processes and systems all demonstrate the environmental stance. For
occasion, clever use of packing and design means more items can fit into a crate, which means
fewer delivery journeys. This kind of in turn reduces IKEA's carbon footprint. IKEA feels that there
is no compromise between doing good business and becoming a good business. It should go beyond
profitability and reputation. IKEA is intent on becoming a leading example in developing an
ecofriendly business. This will likely create an improved everyday life due to the customers. IKEA
has found out a business fact being sustainable and dependable is not only good for customers and
our planet, it is also good for business. Customer Expectations " the ideas and feelings that a
customer has about a product or service, based on what he or she needs from it and expects it to do."
The merchandise itself –quality, quantity, business presentation, price the service – timing and speed
to match the market, efficiency, knowledge of staff, appearance and social skills of personal.
Customer Satisfaction is the level of satisfaction provided by items or services of a company as
measured by the quantity of do it again customers. For example, Analyses carried out by companies
like Argos and Cadburys have found very high levels of customer satisfaction. It is not necessarily
surprising because these companies emphasize market research and marketing as the tools to
determine what customers want. Knowing what your customer wants then makes it possible to
customize everything you do to pleasing the customers Elizabeth. g. providing the goods that
customers want, in the packaging that they really want, in retail outlets which are simple to use and
well placed. Right now, there are

Taking a Look at Customer Satisfaction
Customer satisfaction.
According to previous studies, it shows that customer satisfaction is important to company because
customer satisfaction will lead to customer loyalty which will result to company profitability
(Hallowell, 1996). Customers evaluation of the product and service received will depend on the
performance of the company. High evaluation will come as a result of high performance and if
performance will be equal or above customer expectation, a customer will be satisfied. But"Any
discrepancy leads to disconfirmation, i.e. positive disconfirmation increases or maintains
satisfaction and negative disconfirmation creates dissatisfaction" (Tor & Bodil, 1998). Satisfaction
comes when customer has a belief on the services delivered to they are superior and of higher
quality, that they will not be able to get those services from any mobile operators' services than the
same company they are using now.. Because Satisfaction, it will triggers purchase. And repeated
purchase and loyal customer will repurchase from the same mobile operators' services (Gerpott,
Rams & Schindler, 2000). The satisfaction will come when perceived value exceeds his
expectations. Perceived value is the benefits customers got from the services offered by service
provider and is compared with the price a customer paid to get the products or services from the
company. If the perceived value is below customers' expectations, customer is not being satisfied
with the service delivery and his

Customer Service Within The Workplace
BASICS OF CUSTOMER SERVICE WITHIN THE WORKPLACE
The Echo 2012 Global Customer Service Barometer stated that "Nearly a third of consumers believe
that businesses are now paying less attention to providing good customer service" (3). Since
business to customer interaction is a vital component in today's economy, customer service is an
essential topic that must be improved to consider a business successful with its attended audience.
Formatting of this report includes the discussion of the concepts of what good customer service is,
what bad customer service is, and how a business can improve its customer service. Each of the
three topics will go into categories explaining them a step further in detail for the reader to fully
comprehend what ... Show more content on Helpwriting.net ...
The 2011 Customer Experience Impact Report projected that "86% of consumers will pay up to 25%
more for a better customer experience" (2). In the paragraphs below, good customer service is
broken down into the definition, what the customer and employer view is, and how good customer
service affects the reputation of the business.
Definition
According to Customer Service for Dummies, customer service is how well an employee is
communicating and creating a relationship with a customer (1). Each business has either a mission
statement or purpose that incorporates customer service into it. Customer service policies within
businesses define how their employees should behavior when a situation arises with a customer.
An example of a customer service policy is the policy stated on the Fairfield Inn & Suites in Grand
Island on its website. The policy states, "At the Grand Island Fairfield Inn & Suites, you are our #1
priority. We promise you will be satisfied, or we will make it right. That is our commitment to you."
Policies like this one show how some businesses take customer service very seriously because their
customers are of the most importance; although, most businesses have different views on what the
true meaning of customer service is in their business.
Customer View
Customers will tell 9 to 12 people if he or she gets good service while purchasing a product within a
company (Leland and Bailey 1). If a company treats its

Kak Cake House: Case Analysis: Kak Kiah Cake House
Question 8
According to Curtis, N. Bingham (2009), Customer strategy not only can maximize the value you
deliver to and derive from each customer, it also can align you with your most profitable customer
segments. Customer strategy integrate satisfaction, loyalty, and customer experience as tools that
can be used to varying level with each desirable customer segment (Curtis N. Bingham, 2009).
Moreover, customer strategy purpose is always put the customer first, creating procedures,
conducting daily operations and training new employees. Customer strategy use to acquire and
retain customers, normally business in the market wants to gain a competitive edge in the
marketplace by building a large and loyal customer base. There are four basic customer ... Show
According Donald R. Lehmann,Russell S. Winer (2005), increase sales or market share strategy also
can define as market development strategy. This strategy is to approach noncustomers of the product
and pursue nonusers in segments already target. One of the way Kak Kiah Cake House use to pursue
new customers is the price of the product and the promotion they use. The prices of the product are
very reasonable. The price of the cake is from Rm2.50 to Rm10. They always think of the
customers, no matter your wage is low or high, you also can affordable to buy the cake. One of the
promotions they do is sell the cake in set. It will more cheaper if customers purchase the cake by set.
This promotion only can save customers money it also can make the customers purchase more on
the products. As Madam mentioned before, they are planning to develop new market at Putatan area.
They want to develop new segments of customers and increase the profit of the company. The
second strategy Kak Kiah Cake House use is increasing profitability strategy. They are two type of
way to increase profitability which are decreasing output and increasing input (Donald R.
Lehmann,Russell S. Winer, 2005). Decreasing input is use to cost reduction. Regarding Madam,
Kak Kiah Cake House decrease the input by reduces the advertising. They only do unpaid
advertising for example create a page in Facebook and Instagram. To let more customers know
about Kak Kiah Cake House, they will always update the page by post the promotion or new
products at the page. To save the budget, they would not do advertising that need to pay. This can
help the company save a lot of cost. Increasing output also use by Kak Kiah Cake House. Madam
said that, to increase the revenue of the company, they will provide sales mix. They will produce
variety

Case Study On Foodpanda
EXECUTIVE SUMMARY
The objective behind this study is to understand Foodpanda business model, Challenges faced by
them, how they are raising huge funds, and their growth. Foodpanda is owned by Rocket Internet
having 52.1% stake in it. Foodpanda net revenue was increased from EUR 0.7 million in 2013 to
EUR 6.7 million in 2014 i.e. growing at the rate of 838.9%.
Foodpanda continues to benefit from strong investor interest in its business model. Following
several successful funding rounds in 2014–2015, it closed the year with a strong cash position of
EUR 44.5 million.
Foodpanda is supported by Rocket Internet and was able to raised funding from AB Kinnevik,
Phenomen Ventures and including Goldman Sachs which is over USD $100 million.
Foodpanda ... Show more content on Helpwriting.net ...
The company has raised USD $310 million since its inception and rocket internet owning nearly
about 52% stake in it. When 3 years ago, Foodpanda started its operation in India, some said it was a
delivery company, some thought it's a restaurant or food supplier. In terms of profitability,
Foodpanda has generated a gross profit of EUR 1.0 m in H1 2014, representing a margin of 84%.
Absolute EBITDA loss amounted to EUR 11 m.
Below are some suggestion and recommendation –
Foodpanda need to focus on food delivery because it is one of the main factor plays while retaining
a customers and many customers are not happy with the food delivery services.
Foodpanda need to improve its services related to making payments to vendors. Vendors get
frustrated when they didn't receive payment of the order fulfilled by them. And many a times they
start warning Foodpanda, that in the future they will not take any orders from them. This is the area
where Foodpanda is lacking and need to take action immediately. They need to understand that for a
small vendor it's become difficult to function without receiving payment on time.
Timely respond to customers if they are not able to process their orders on time. It was found that
some customer faced this problem and recived message after 1 hour that foodpanda can't process
their order after placing their order with

Service Quality and Student Satisfaction
A STUDY ON RELATIONSHIP BETWEEN QUALITY OF SERVICE AND STUDENTS'
SATISFACTION AT UNIVERSITY CAFETERIA
1. BACKGROUND OF THE STUDY The college student market is currently influencing the
expansion of university food services. Due to the dining unit options as well as increasing off
campus competitors, college students are not tolerating poor quality of food served by university
dining services. The college student market is currently influencing the development of institutional
food service. To satisfy the basic nutritional needs of students, university and college food service
operations need to deliver a variety of fresh, healthy and tasty food. Student food service is one of
the competitive markets today, competing with other ... Show more content on Helpwriting.net ...
In Kim et al. (2008) studies found that service quality was found to be significant predictors
affecting revisit intention in the university dining facilities.
2. PROBLEM STATEMENT Education organizations must play their own role to provide a quality
of service for students. There are research found that the most important factor influencing customer
satisfaction is food quality (Sulek and Hensley, 2004). The findings of the study done by Liu and
Jang (2009) stated that food quality, atmospherics and service quality are some variables that
important contributors to customer satisfaction. It shows that there are always have a problem in
providing food quality and atmosphere quality to customer towards meeting their satisfaction.
Research done by Lee (2004), has shown that food quality and convenient location are important
dimensions affecting customer satisfaction which is turn determines revisit intentions to institutional
food service industries. Thus, it is important to identify these important dining attributes in the
institutional foodservice operation especially in university dining facilities.
3. RESEARCH OBJECTIVES Having briefed on the issue, the researcher identifies several
objectives for this study. The research objectives are to: 1. Identify factors

Turtle Bay Collaboration
According to (Ram and Sheth,1989) customers are averse to innovation, for instance if they are used
to a certain food product they will not like to change it, however (Johnston and Clark,2008) argued
that if an organization introduces innovation to consumers in a way that will understand and feel
comfortable they will adopt change gradually this can be achieved through giving offers or loyalty
cards. Turtle Bay restaurant have capabilities it can respond to the ever–changing tastes and
concerns of customers, for instance their menu includes a variety of dishes as well as a choice of
how spicy the customer wants their food. Due to highly competitive markets, organizations tend to
focus on making profits, and missing the importance of putting ... Show more content on
Helpwriting.net ...
According to (Hill et al ,2014) there are various factors that drive organizations to continuously
adjust their existing strategies in order to stay relevant and competitive in the market, for instance
due to the weakening of the pound, which led to high cost of importing raw materials, impacts on
Caribbean restaurants as they rely on imports of vegetables like yams and plantain and chilies which
cannot be sourced locally, therefore have to adjust the cost of food without driving the customer
away(Mintel,2017) These include technological and economic changes as well as competition. The
restaurant industry is highly competitive and demanding and all the stakeholders expect their
operating environments to be well–coordinated, hence the fundamental need to develop carefully
planned strategies that meet the stakeholders' expectations. Turtle bay has also targeted students who
do casual dining, due to rising costs and inflation, students can help to keep the restaurant afloat,
however according to (Mintel,2017) 60% of students preferred not to dine alone or in open hence
creating an opportunity for the restaurant to design the restaurant to suit this type of market, by
creating booths with privacy. (Jang et

Business Analysis : Tesco Plc
Task 1: know the range of different businesses and their ownership
'Businesses on Our Doorstep'
Task 1A
For this assignment my task is to choose two contrasting businesses within the Borough of Newham
and describe the type of businesses, purpose and ownership. One has to be a large profit making
business, like PLC or Ltd, and the other a small business, profit, not–for–profit, sole trader,
partnership or small ltd. For the first business, I have chosen one of the largest retail in the world,
Tesco PLC, and for the second I have chosen the charitable organization, Cancer Research UK, that
is a not–for–profit business.
Tesco PLC
Tesco PLC is a Public Limited Company, founded by Jack Cohen and headquartered in Cheshunt, in
the United Kingdom, that operates as a grocery retailer. It is a well established business and it earns
good profits. The company produces goods, supplies goods, and offers services to customers. Tesco
PLC primarily offer food, groceries, clothing and general merchandise, and it also supplies retail
banking, insurance and financial services. Tesco PLC is engage in distribution, sourcing, data
analysis, telecommunications, property operations and online entertainment. The business runs in
the United Kingdom, China, India, Malaysia, South Korea, Thailand, the Czech Republic, Hungary,
the Republic of Ireland, Poland, Slovakia and Turkey. Customers are served approximately 7,300
stores in 12 markets, also through the Internet.
Tesco continued to make progress,

Literature Review On Customer Satisfaction
Literature review:
Customer satisfaction has been a famous topic in marketing practice and study research since
Cardozo's (1965) earlyl study of customer effort, demands and satisfaction. In spite of many try to
measure and explain customer satisfaction, there still does not show to be a accord regarding its
explanation (Giese and Cote, 2000). Customer satisfaction is typically outline as a old used estimate
judgment concerning a specific product or service (Gundersen, Heide and Olsson, 1996). It is the
answer of an estimate process that against pre purchase requirements with perceptions of
performance during and after the consuming know–how (Oliver, 1980).
The most broader range accepted conceptualization of the customer satisfaction concept ... Show
Zeithaml (1987) defines perceived quality as "the consumer's judgment about an entity's overall
excellence or superiority". Stevens and et al (1995) describe it as, "perceived service quality is a
function of the interaction among three independent variables: normative expectations, predictive
expectations, and actual service quality. The lower the expectations the consumers have about what
should happen, the better their perceptions of the actual service. And the higher their expectations
about what will happen, the better their perceptions of the actual service". Whereas, Oliver (1981)
gives the definition of satisfaction as," it is the highlighted psychological state resulting when the
emotion surrounding contadict expectations is coupled with the consumer's prior feelings about the
consumption experience" (p.27).
The model is derived from the satisfaction literature that, contrary to the value literature, deﬁnes
customer satisfaction as the primary and direct link to outcome measures (e.g., Anderson and
Fornell, 1994; Andreassen, 1998; Athanassopoulos, 1999; Bolton and Lemon, 1999; Clow and
Beisel, 1995; Ennew and Binks, 1999; Fornell et al., 1996; Hallowell, 1996; Mohr and Bitner, 1995;
Spreng, Mackenzie, and Olshavsky,

Ikea Swot Analysis
INTRODUCTION: IKEA was founded in the year 1943 and is known as the world's largest home
furnishing retailer renowned for its Scandinavian style. The first store of IKEA was launched in
Warrington in 1987.The main product includes flat–pack ranging from home furniture and
accessories with 9500 products. The broad range products are obtainable in all IKEA stores. The
stores are located worldwide and they even developed online website. The stores products vary from
restaurants, cafes with Swedish food, small food shops of groceries and famous meatball to jam. The
biggest sales store are Germany, U.S.A, France, U.K and Sweden among which U.K has reported up
to 18 store till date. In 2008 IKEA enlarge its stores ... Show more content on Helpwriting.net ...
The large scale operation of IKEA makes its communication activities with the shareholder and
customers difficult. In order to reach its consumers IKEA uses TV, radio and print media as a
medium of communication. Due to the large scale global business operations of IKEA , controlling
standards and quality becomes a difficult task specially in few countries law doesn't have any
influence over the working conditions, which in turn well to cause a disturbance in the supply chain
influencing the view of the customers with respect to the credibility of the product. THREATS Any
company should be aware of the threats that will have to face in the forthcoming time. So there are
certain precautions that are to be made in prior to the threat being affected. There should be certain
strengths that can overcome threats. For IKEA there were 3 factors wherein it helped to face the
threat and get cautioned Social factor: Core market segments Market factor: Market competition for
the product Economic factor: Disposable income Positive outcome– * online help to guide
customers to a more sustainable life. * focus on home improvement in the slowing housing market.
* lowers average costs in the long run * cost savings are then passed on to customers in the form of
lower prices * puts up high barriers to entry for smaller companies entering the market. * products
will also appeal to those

What Is Customer Service Satisfaction?
I – Introduction:
The research and production done for this analytical essay has been created for the course, Business
1040, conducted by Prof. Basil Chelemes. Due to my occupation, I have chosen to research issues in
regards to customer service satisfaction. Modern technology has created a new economic
environment, in which requires different practices of delivering customer service. Specifically
speaking of the Internet and online shopping. I will begin to analyze and indicate issues research for
how, where, and why they take place. Concluding with possible solutions, in regards to customer
satisfaction, to the rapidly changing business world.
II – Defining Customer Service Satisfaction
Exactly, what is customer service ... Show more content on Helpwriting.net ...
Emotional consistency involves trust and the development of positive mutual emotions between
customers and suppliers. It is critical to ensure consistent positive interactions for future loyal
customers. Communication consistency involves all promises made, and all promises kept. Ensuring
communication through promotions and advertisements involves consistently meeting the
expectations of terms, in order to maintain a strong customer base and their loyalty (Pulido, Stone,
Strevel). Most importantly, consistently meeting the customer's needs in business to consumer
interaction is critical in regards to Customer Satisfaction. A company must always consider the
customer's needs and want's, no matter the circumstances. If delivering service or product to a
customer is your way of earning a profit, it must be done ethically. Enthusiasm and confidence in
the brand is important in any service situation. Whether it is personal interaction, cellular
communication, or online purchasing.
Business and customer service interaction have played a huge part in the great world we live in
today. The opportunity for success in business wouldn't be available if companies did not recognize
the importance of treating customers' right. Customer's do not purchase from or support companies
who do not deliver good service. There are many factors that can provoke poor Customer
Satisfaction. The evolution of

Great Depression Pros And Cons
MARKET FAILURE
In economics, a public good is a commodity or service that is provided without profit to all members
of society, either by the government or a private individual or organization. In this case, the public
good that is being offered is banking services by financial institutions. Banks had yielded an
inefficient output of resources, which was to provide safe deposits to the public. They were no able
to perform their service when they had run out of money for its depositors to withdraw. This had
impacted society, as well as the economy for the worse. As a result, the failure of banks during the
Great Depression displayed an example of a market failure. This market failure then required the
support from the government to form a public policy specifically to address this issue.
IMPLEMENTATION
The bill for the Banking Act of 1933 was primarily driven by Carter Glass, former Senator of
Virginia who is often referred to as the father of the Federal Reserve ... Show more content on
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Roosevelt quickly stepped up to take measures in fixing the economy in the country. The Glass–
Steagall Act of 1933 was the one of the first government responses to the Great Depression. Drafted
by Senator Carter Glass and Representative Henry Steagall, the act's clear objective was to regain
the lost confidence in the American financial institutions with two main provisions. First, the act
restricts and limits commercial banking activities with investment banks. By separating the two,
banks are allowed to operate more efficiently without the influence or risk of their counterpart,
reducing the chances of another bank run. Second, the Glass–Steagall Act required all banks to
insure their deposits to their rightful depositors. This was done with the creation of the Federal
Deposit Insurance Corporation (FDIC). After the bill was signed into law and enacted immediately,
the impact on both business and society were indeed powerful and

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