3. WHO WE ARE!
Eric Shuff - Social Media Director, The Tennessean
Alison Groves - Social Princess, Raven Internet Marketing Tools
Knight Stivender - Senior Editor, Digital Development & Niche Content, The Tennessean
Courtney Seiter - Community News Editor, The Tennessean
4. WHAT IS LINK VOMIT?
Spewing links as quick as an auto shorten URL button will work,
without any thought to context, branding, or trackability of that link.
6. WHAT MAKES LINKS SO
CLICKABLE?
What makes you click on a shortened link?
7. WHAT MAKES LINKS SO
CLICKABLE?
What makes you click on a shortened link?
Quality Content?
8. WHAT MAKES LINKS SO
CLICKABLE?
What makes you click on a shortened link?
Quality Content?
Trusted source?
9. HOW TO SHARE THE RIGHT LINKS
(WITH THE RIGHT PEOPLE)
Use click-through data to ensure you’re sharing links that your community wants to
read, not what you want them to be reading.
15. TWITTER VS. FACEBOOK!
Facebook is a more leisurely conversation (read: a
high concentration of stay at home moms)
More entertainment than hard news
17. SO WHY BRAND YOUR
LINKS?
Every ounce of your content is a space to reinforce
your brand
18. SO WHY BRAND YOUR
LINKS?
Every ounce of your content is a space to reinforce
your brand
Perceived to be a much more trusted source
19. SO WHY BRAND YOUR
LINKS?
Every ounce of your content is a space to reinforce
your brand
Perceived to be a much more trusted source
Complete control over the links
