Luther Social Media Summit - Session 2: Social Media Essentials

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This is the second session from the seminar.

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  • Luther Social Media Summit - Session 2: Social Media Essentials

    1. 1. SOCIAL MEDIA ESSENTIALS Luther Social Media Summit
    2. 2. #LUTHSMS
    3. 3. THE SOCIAL WEB IS HUGE! How big is it? #LUTHSMS
    4. 4. #LUTHSMS
    5. 5. But don’t just take my word for it. #LUTHSMS
    6. 6. #LUTHSMS
    7. 7. 50% #LUTHSMS
    8. 8. 50%World’s population 30-years-old and under. #LUTHSMS
    9. 9. #LUTHSMS
    10. 10. 96% #LUTHSMS
    11. 11. 96%Millennials that have joined a social network. #LUTHSMS
    12. 12. #LUTHSMS
    13. 13. 85% #LUTHSMS
    14. 14. 85%Online users aged 45-54 who use some form of social network. #LUTHSMS
    15. 15. How are churches using social media? #LUTHSMS
    16. 16. #LUTHSMS
    17. 17. 78% #LUTHSMS
    18. 18. 78%Have a website. #LUTHSMS
    19. 19. #LUTHSMS
    20. 20. 47% #LUTHSMS
    21. 21. 47%Are active on Facebook. #LUTHSMS
    22. 22. #LUTHSMS
    23. 23. 40% #LUTHSMS
    24. 24. 40%Do nothing social media-related. #LUTHSMS
    25. 25. COMMON REASONS FOR NOT USING SOCIAL MEDIA Limited staff time 46 Lack of resources 41Limited volunteer time 39 Lack of interest 35 #LUTHSMS
    26. 26. #LUTHSMS
    27. 27. EXPLORING THE ESSENTIALS The Big Three 1. Blogging 2. Facebook 3. Twitter #LUTHSMS
    28. 28. BLOGGING #LUTHSMS
    29. 29. BLOGGING“A frequent, chronological publication of personal thoughts and Web links.” #LUTHSMS
    30. 30. BLOGGING“A frequent, chronological publication of personal thoughts and Web links.” MarketingTerms.com #LUTHSMS
    31. 31. BLOGGING #LUTHSMS
    32. 32. BLOGGING “A blog is a type of website that is usually arranged in chronological order from themost recent ‘post’ (or entry) at the top of themain page to the older entries towards the bottom.” #LUTHSMS
    33. 33. BLOGGING “A blog is a type of website that is usually arranged in chronological order from themost recent ‘post’ (or entry) at the top of themain page to the older entries towards the bottom.” Darren Rowse (a.k.a. @ProBlogger) #LUTHSMS
    34. 34. BLOGGING #LUTHSMS
    35. 35. BLOGGINGCommon Reasons for Blogging #LUTHSMS
    36. 36. BLOGGING Common Reasons for BloggingProvide a “face” for your organization #LUTHSMS
    37. 37. BLOGGING #LUTHSMS
    38. 38. BLOGGINGCommon Reasons for Blogging #LUTHSMS
    39. 39. BLOGGING Common Reasons for BloggingProvide a “face” for your organization #LUTHSMS
    40. 40. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information #LUTHSMS
    41. 41. BLOGGING #LUTHSMS
    42. 42. BLOGGINGCommon Reasons for Blogging #LUTHSMS
    43. 43. BLOGGING Common Reasons for BloggingProvide a “face” for your organization #LUTHSMS
    44. 44. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information #LUTHSMS
    45. 45. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information Make an announcement #LUTHSMS
    46. 46. BLOGGING #LUTHSMS
    47. 47. BLOGGINGCommon Reasons for Blogging #LUTHSMS
    48. 48. BLOGGING Common Reasons for BloggingProvide a “face” for your organization #LUTHSMS
    49. 49. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information #LUTHSMS
    50. 50. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information Make an announcement #LUTHSMS
    51. 51. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information Make an announcement Provide “official” statements #LUTHSMS
    52. 52. BLOGGING #LUTHSMS
    53. 53. BLOGGINGCommon Reasons for Blogging #LUTHSMS
    54. 54. BLOGGING Common Reasons for BloggingProvide a “face” for your organization #LUTHSMS
    55. 55. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information #LUTHSMS
    56. 56. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information Make an announcement #LUTHSMS
    57. 57. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information Make an announcement Provide “official” statements #LUTHSMS
    58. 58. BLOGGING Common Reasons for BloggingProvide a “face” for your organization Share specialized information Make an announcement Provide “official” statements Self-expression #LUTHSMS
    59. 59. TWITTER #LUTHSMS
    60. 60. TWITTERCommon Reasons for Twitter #LUTHSMS
    61. 61. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers #LUTHSMS
    62. 62. TWITTER #LUTHSMS
    63. 63. TWITTERCommon Reasons for Twitter #LUTHSMS
    64. 64. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers #LUTHSMS
    65. 65. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts #LUTHSMS
    66. 66. TWITTER #LUTHSMS
    67. 67. TWITTERCommon Reasons for Twitter #LUTHSMS
    68. 68. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers #LUTHSMS
    69. 69. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts #LUTHSMS
    70. 70. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts Establish thought leadership #LUTHSMS
    71. 71. TWITTER #LUTHSMS
    72. 72. TWITTERCommon Reasons for Twitter #LUTHSMS
    73. 73. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers #LUTHSMS
    74. 74. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts #LUTHSMS
    75. 75. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts Establish thought leadership #LUTHSMS
    76. 76. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts Establish thought leadership Staying up-to-date on your context #LUTHSMS
    77. 77. TWITTER #LUTHSMS
    78. 78. TWITTERCommon Reasons for Twitter #LUTHSMS
    79. 79. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers #LUTHSMS
    80. 80. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts #LUTHSMS
    81. 81. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts Establish thought leadership #LUTHSMS
    82. 82. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts Establish thought leadership Staying up-to-date on your context #LUTHSMS
    83. 83. TWITTER Common Reasons for TwitterInteract with your congregation/volunteers Promote blog posts Establish thought leadership Staying up-to-date on your context Listen, listen, listen! #LUTHSMS
    84. 84. FACEBOOK #LUTHSMS
    85. 85. FACEBOOKQuick Statistics #LUTHSMS
    86. 86. FACEBOOK Quick Statistics+500 million active users #LUTHSMS
    87. 87. FACEBOOK Quick Statistics +500 million active users50% of active users log on everyday #LUTHSMS
    88. 88. FACEBOOK Quick Statistics +500 million active users50% of active users log on everydayAdded +200 million users in > 1 year #LUTHSMS
    89. 89. FACEBOOK Quick Statistics +500 million active users50% of active users log on everydayAdded +200 million users in > 1 year 700 billion minutes per month #LUTHSMS
    90. 90. FACEBOOK Quick Statistics +500 million active users50% of active users log on everydayAdded +200 million users in > 1 year 700 billion minutes per month 70% of users outside US #LUTHSMS
    91. 91. #LUTHSMS
    92. 92. Why Does This Matter? #LUTHSMS
    93. 93. STATS = PEOPLE #LUTHSMS
    94. 94. PEOPLE = CHURCH(Not your church, but the Church. You get the idea.) #LUTHSMS
    95. 95. #LUTHSMS
    96. 96. il lion of them!Al l 500 m #LUTHSMS
    97. 97. SOCIAL MEDIA VISIONLuther Social Media Summit
    98. 98. It’s your big idea.
    99. 99. It’s your big idea. (What is it?)
    100. 100. Further, how do you translate your big idea online?
    101. 101. PEOPLE
    102. 102. ying to reach?Who are you tr
    103. 103. o reach them? do you want tWhy
    104. 104. measu rable”? your “ultimateWhat is
    105. 105. PEOPLEW HO? W HY? W HAT?
    106. 106. PROCESS
    107. 107. your strategy? erespons ible forWho will b
    108. 108. your st rategy? ill you executeWhen w
    109. 109. l you interact?How often wil
    110. 110. PROCESS HO? EN? HOWW WH EN? OFT
    111. 111. TECHNOLOGY
    112. 112. me nt your goal? media compliWhat so cial
    113. 113. me nt your goal? media compliWhat so cial be all o f them. t: It shouldn’t H in
    114. 114. l suppo rt you? chnolo gies wilWhat te
    115. 115. TECHNOLOGY SO CIAL W HAT RKS? OLO GY? NE TWO T ECHN
    116. 116. #CHATWhat social media tools are of most interest to you? Why?What do you hope to gain by using social media? #LUTHSMS
    117. 117. #CHATHow will you measure your social media efforts in ministry? What’s your ultimate measurable? #LUTHSMS
    118. 118. Questions?
    119. 119. RESOURCES www.Mashable.com www.eMarketer.com www.ReadWriteWeb.com www.BusinessInsider.com www.JustinWise.netwww.MonkDevelopment.com/Blog #LUTHSMS
    120. 120. RESOURCES Trust Agents by Chris Brogan Crush It! by Gary Vaynerchuck Groundswell by Li & BernoffHere Comes Everybody by Clay Shirky #LUTHSMS

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