Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Business plan

A simple business plan about food & restaurant.

  • Login to see the comments

Business plan

  1. 1. CRUSH Café Business Plan
  2. 2. AGENDA 1. MISSION & VISION 2. OBJECTIVES 3. STRATEGY 4. MANAGEMENT POSITION 5. LOCATION 6. FOOD VARIETIES 7. SWOT ANALYSIS 8. KEY TO SUCCESS 9. MARKETING STRATEGY 10. CUSTOMER ATTRACTION 11. SALES STRATEGY 12. COMPETETIVE ANALYSIS 13. FINANCIAL PLAN 14. PERSONNEL &FUTURE PLAN 15. IMPORTANT ASSUMPTION
  3. 3. MISSION & VISION • To ensure that each customer receives prompt, friendly and courteous service. • To provide nutritional and fresh, well prepared meal-using only quality ingredients. • The high quality of attitude, fairness, understanding and generosity between management, staff, customers.
  4. 4. OBJECTIVES • Keeping food costs at less than 35% of revenue. • Promoting and expanding the restaurant concept as unique restaurant. • Expanding our marketing and advertising in Bangalore to increase our customer base. • Customer Satisfaction. • To create a Healthy and safe Environment.
  5. 5. STRATEGY • The CRUSH Café is being located at Central Road, Dhanmondi. it will facing an increasing competition therefore the menu, special services and features must be continuously evolved. • Best quality and freshness of the raw material to be used in the menu must be ensured. • The restaurant can also offer an introductory discount to attract customers. • The restaurant can also offer the free delivery services of certain menu items in selected areas. • We are building our marketing infrastructure so that we can eventually reach more customers with the same offering. • We focus on satisfying the needs of middle-to upper- middle(Children, young, old etc.)
  6. 6. MANAGEMENT POSITION NAME AMOUNT OF SHARE POSITION IN THE MANAGEMENT TASKIN 25% DIRECTOR MOSHARAF 15% GENERAL MANAGER MOHAYMIN 15% FOOD AND BEVERAGES DIRECTOR NIRUPAM 15% HUMAN RESOURCE DIRECTOR SHIDUL 15% FINANCIAL CONTROLLER SOLEMAN 15% DIRECTOR OF SALES AND MARKETING
  7. 7. LOCATION • The CRUSH Café is located at Central Road, Dhanmondi, Dhaka-1205 • The population of living in Dhanmondi is mostly upper-middle, middle- middle class enabling the Restaurant to catch the target market directly. • The total area covered by the CRUSH Café
  8. 8. FOOD VARIETIES: • We target all age group of customers. Our culture is to satisfy each and every customers with our all variants in food. Specially… • Japan : Sushi, Bento • United States : Pizza • Middle East Asia : Kebab • United Kingdom : Fish and Chips • Nepal : Daal, bhaat • Taiwan : Beef noodle soup • Italy : Pasta • Thailand : Tom yum goong
  9. 9. SWOT ANALYSIS Strength • With reasonable rate and quantity • We will provide tasty and quality food in a clean and dining room with washing and toilet facility. • Location Weakness • We are new in town • Loan burden • Start up challenges • Restaurant is new and not established.
  10. 10. SWOT ANALYSIS Opportunity • Fast growing population. • All the member of management team are properly qualified for this sector. Threats • slow recovery process of the economy from the current crisis • changes in the business environment that might reduce our sales • higher taxes in the future • tight credit times, high interest rate, and high inflation rate than predicted.
  11. 11. KEY TO SUCCESS • Unique, Innovative & Contemporary • Product Quality • Employee Retention Focus • Cost Control Focus • The Menu will Target to varied Peoples.
  12. 12. MARKETING STRATEGY • Media marketing:- – Billboard advertisement. – Distribution of pamphlets. – Advertisement in local newspaper. – Advertorial on local cable channel. – Sponsorship in the schools but not far than 1km. – Banners and small posters in the sectors.
  13. 13. MARKETING CHANNEL
  14. 14. • Coupons • Sponsorship • Discount • Membership Cards • Decoration • Online Add. CUSTOMER ATTRACTION
  15. 15. SALES STRATEGY • Our sales strategy requires consistently high quality food service , speed and atmosphere. We can accomplish this by: – Hiring employees who genuinely enjoy their jobs. – Continually assessing the quality of all aspects mentioned above. – Interacting with our customers personally , so they know that their feedback goes directly to owners – Evaluating food choices for popularity
  16. 16. COMPETETIVE ANALYSIS • The main purpose of CRUSH Café is to provide best quality food to families, upper-middle class, middle class. The is a number of restaurants located in Dhanmondi. Specially there are many competitors in our way which are also targeting middle-middle and upper- middle class. the main competitors are American Burger, Pizza Hut, & KFC. As we are opening in Dhanmondi so we have to face lots of competitions but by providing best quality food with competitive price we aim at making our name and place in the market soon.
  17. 17. FINANCIAL PLAN • Restaurant’s financial model is based on a business concept to “plan for the worst , but manage for the best.” • Restaurant’s financial plan will include: – Important assumptions. – Risk analysis – Break even analysis – Profit and loss statement – Cash flow statement – Balance sheet
  18. 18. PERSONNEL & FUTURE PLAN • I believe the personnel plan is good proportion to the size of the restaurant and projected revenues. • There will be the differentiation in the salaries of full- time employees and part time employees. • There will be award like “best waiter of the week” to boost the employees performance. • Proper allowances will be provided to increase the job satisfaction level. • Restaurant will be build with the consideration of its expansion ,as the Profits Built up ,it will be branched out.
  19. 19. IMPORTANT ASSUMPTIONS • Economy • Business growth • Annual growth rate percentage • Seasonal sales variance • Industry & start-up • Pricing & cost control • Cost control • Inventory turnover and accounts payable
  20. 20. THANKS EVERYONE GET READY TO BE CRUSHED..

×