New & Innovate Business Idea presentation. Made by Borhan, State University of Bangladesh

2. Presented for honorable teacher Ms. Shahpar
Shams presented by
•Akramul Islam
•Md. Sirajul Islam
•Shakin Ahamed
•Naznin Nahar
•Md. Borhan Uddin

4. •“Delight Bread” is the first company Concerning with the
manufacturing of the flavored bread.
•Delight Bread is a name that has come to signify quality
& freshness in bread products.

6. Currently Delight has three flavors:
Mango
Strawberry
Chocolate

9. STPD ANALYSIS
Segmentation
(Demographic)
Targeting Positioning Differentiation
Age Kids Easy to buy good
to Eat
Taste
Eating Habit Youth Healthy Flavor
Income adult Mouth watering
taste
Size
Life Style Health conscious
people
Packaging

10. Targeting

11. A huge potential market for this bread it lies
with youth whom we will be specifically targeting
road shows to be held as part of the ‘Add color’
campaign.
It I also available in mini-size factor, so it
will be highly convenient to carry along during
large journeys or trips.

16. Flour 130 Kg
Sugar 6 Kg
Cooking Oil 2 Kg
Yeast 2 Kg
Milk 240 Kg
Calcium Propionate 250 Kg
Calcium Acetate 100 Kg
Water 62 Kg
Flavor As per requirement.

19. Design & Packing

21. Our distribution channels in Dhanmondi are:
Bakeries
Supper stores(Agora, Minabazar, Nandons,
Almas,)
Departmental stores
Marts & edible market stores.
We mainly focus on the retailers & bakeries
because they are the only source which
delivers our product to the final consumer.

23. Marketing skimming
Delight is using price skimming strategy. It is a pricing
strategy in which a marketer set a relatively high price for
a product or service at first, & then lowers the over time.
A pricing method used by delight because it is easy to
calculate & requires little information.
This method determines the cost of the product that used
direct cost, on-direct cost & fixed cost whether related to
the production or sale of the product.

24. Product Quantity in pieces Price in TK
Delight Bread 8 piece TK 80
Delight Bread 14 piece TK 130
Delight Bread 18 piece TK 160

25. Market share leadership
Product Quality leadership

26. Media vehicle:
The print & electronic medium employed in an advertising campaign used by
Delight is as follow:
Electronic Media Print Media
TV Radio News Paper Billboards
Channel I Fm 88.0 (Foorti) Prothom Alo Farmgate
R TV Fm 88.4 (Amar) The Daily Star Asad Gate
ATN Bangla Fm 89.6 (Today) Bangladesh Protidin Gulshan

27. Follow Us
We can also find us:
WWW.delightbread.com.bd
WWW.facebook.com/delight.bd