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Croatia 4 - “Culture Driven Innovation: Intangible Cultural Heritage as a Key Driver for Social Innovation”

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“Culture Driven Innovation: Intangible Cultural Heritage as a Key Driver for Social Innovation”

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Croatia 4 - “Culture Driven Innovation: Intangible Cultural Heritage as a Key Driver for Social Innovation”

  1. 1. CULTURE DRIVEN INNOVATION Goranka Horjan, Ethographic Museum, Zagreb, CEO INTANGIBLE CULTURE HERITAGE AS A KEY DRIVER FOR SOCIAL INNOVATION
  2. 2. OPEN INNOVATION MODEL FOR CULTURE openness participation time constraints visitors satisfaction edutainment entertainment share knowledge space constraints leisure industry competition increase value preserve patrimony accessibility create knowledge social media going virtual users education Participatory design Placemaking
  3. 3. HOW TO CONNECT ICH FOR PEOPLE’S WELL-BEING PARKS & PICNICS CONNECTING WITH REAL EXPERIENCES NGO’s FOR CULTURE Cultural landscapes SIsound & light & mapping =Iventure into new technologies Social networks, CROWDSOURCING Culture helps to sustain environment
  4. 4. EXPERIENCE DESIGN FOR SOCIAL INNOVATION The Knowledge, Social and Business dimensions of User Experience (Santoro 2012) Social Innovations are innovations that are not only good for society but also enhance society’s capacity to act. (DG Enterprise 2012, Social Innovation competition) The people experience is a persistent illusion integrated in people`s mind. The elements of awareness, aspiration and action are blended in the unique social innovation experience. ICH platform is needed to enable people to interact, co-create and compete for the collective good.
  5. 5. SOME PRACTICE EXAMPLES
  6. 6. INTEGRATING ICH IN MUSEUM EXHIBITIONS TOY HAS A HEART Exhibition for family visit SMOKE - TOBACCO STORY Strong message –smoking is „out”
  7. 7. INTERACTION – UNLOCKS HEARTS OF VISITORS
  8. 8. SENSE OF PLACE
  9. 9. ICH exchange programme - MEN AND SEA
  10. 10. PROMOTING INTERCULTURAL DIALOGUE
  11. 11. ICH FOR INCLUSION
  12. 12. MUSEUMS ENCOURAGE «ACTIVE» LEARNING
  13. 13. VARIOUS POSSIBILITES HOW TO ATTRACT NEW AUDIENCES - GEOCACHING
  14. 14. CRAFTATTRACT – BACKGROUND FOR THE PROJECT WORK COOPERATION WITH CRAFTSMEN INTERNATIONAL ORGANISATIONS HOME AND HOBBY
  15. 15. WHAT DO WE NEED? • Solutions in line with mission, vision and core values • Fair and well-balanced involvement of different stakeholders (their identification is a priority) • Good investment and maintainance policy • Simple and direct approach • Clear benefit indicators • Value for Money • Efficient tools to persude authorities why to be supportive • Support of people – involvement of communities in a quality approach
  16. 16. THREATS  Mentality differences  Ignorance / Lack of knowledge  Funding, financial problems  Scepticism about benefits  Policies  Lack of human resources  Different frameworks  Bureaucracy  Interoperability within exsiting models of cultural heritage protection  Sustainability of investments into new technological solutions Is there a solution: Good arguments are needed to motivate people if possible supported by benefit indicators
  17. 17. SOME UNIQUE FEATURES PROMOTED BY THE BEST IN HERITAGE • Res non verba! • Profession building, by bringing heritage occupations together • Public memory event: museums, reliable heritage industry, (public side of) conservation • Bringing young professionals and PhD students into the focus of professionalism • Bringing professional and civil sector together By T. Šola, BIH director
  18. 18. THANK YOU FOR YOUR ATTENTION

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