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1. THE HOUSE OF ENIX
A team of dedicated problem solvers

2. Who We Are
◆ An registered IRS sanctioned section 501(c)(3)
not for profit organization founded by Lu Ann Barry
◆ Focus is on creating a platform for raising
consciousness, and a stage from which we can
conduct awareness campaigns in the Charlotte
community and beyond

3. Lets meet with our Co-Founder
The House of Enix, was a natural
progression. “I am always a champion
of others success and if I can help,
I’m going to help”
Ms. Barry, her team and partnerships will
develop platforms and events that allow
these alliances to flourish
Lu-Ann Barry

4. Our Mission
To inspire and uplift people to bring solutions and
know-how to affect, empower and improve the
wellbeing of individuals

5. Our Objective
To provide opportunities to promote the diversity of
citizenship

6. Opportunity
The House of Enix has picked up the
challenge to affect change by way of the
community in their endeavor to restore
the Historic Siloam School, located in
Northeast Charlotte
The objective is to restore the structure
so it can continue to function as a social
hub for the community and educational
resource center

8. The Night of Giving
Let's Build and Preserve Charlotte’s History of Education

9. Mission
◆ To plan and execute a year-long campaign to
raise one million dollars that will feature an
eclectic mix of programs and events through 2018
that will engage iconic artists with some of today’s
most popular DJ's and producers “in the spirit of
Unity” through lyrics and music to echo a strong
message in the war against hate

10. Event will be
◆ Hosted by Grammy Award
winner Dennis Reed Jr.,
Founder/CEO of Inspire the Fire
◆ Produced by Spice Lab.
Comingling
◆ Event-goers will have exclusive
access to tour the expansively
exquisite NASCAR Hall of Fame

11. Draw
◆ The event will integrate artists with past and
present history, utilizing the stories centered
around historical fact and images achieved as part
of American history

12. Honorary Chair for Night of Giving
Ms. Knight is owner and director of
Castle’s Daycare Academy for over 30
years (located in east Charlotte (N.C))
Ms. Knight has created the Hidden
Gems Curriculum, that brings out the
best in every child that enters the
Castle.
Cynthia Knight

13. $50,000
Total requirement for this event includes the “Night of Giving”
production, artists’ lineup and venues within the Charlotte
metropolitan area

14. You can be the sponsor for the
Event and get benefits

15. Benefits for being a sponser
All amounts
contributed can be
offset against the
501(c)(3) tax
exemption
Advertisement and
Branding of your
business all over the
US with core
consumers
More revenue and
opportunities for the
local and regional
markets

16. Products and Services
◆ The primary revenue center for events will
come from the sale of tickets, corporate
sponsorships, with secondary income from sales of
concessions, merchandise, parking, vendor fees,
and other avenues

17. Demographics
Charlotte is the largest city in the state of North
Carolina. It is the county seat of Mecklenburg County.
In 2016, the U.S. Census Bureau estimated the
population was 842,051,[4] making it the 17th-largest
city in the United States based on population. ,
Charlotte was ranked as the country's fastest growing
metro area, it also tops the 50 largest U.S. cities as the
millennial hub. It is the second-largest city in the
southeastern United States, and the third-fastest
growing major city in the United States.

18. Strategic and Market Analysis
◆ Moderate market condition in US
◆ The entertainment industry employs approximately
40,000 people, and disburses $2 billion dollars in payrolls
◆ Demand for musical festivals and its associated
services have become exponentially more complex as the
number of new technologies and artistic media have
increased

19. Customer Profile Example
◆ The primary audience will between the ages of 15
and 45 that enjoy live performance events. For the
21 to 45 age group, we documented the following
demographics:
• Income of $35,000 or more per year.
• Live within 100 miles of the Charlotte
metropolitan area.
• Will purchase CDs and/or T-shirts of artists at a
concert

20. Marketing Objectives
◆ Establish a cohesive relationship with the
booking agents within and around Charlotte.
Develop a strong online presence through the
creation of an interactive website and placements
include ads, information with other online
directories

21. Marketing Strategies
◆ This campaign will include the use of
traditional print and media advertising as well as
the Internet

22. Thanks!
For further information: go to
www.spicelabmedia.com