client project-york, uk

1. YORK,
NORTH YORKSHIRE
CLIENT PROJECT

2. The Popularity of York
The total population of York, as of the 2011 census, is 198,051.
Statistically, there are more women than men living in York with
101,797 women and 96,254 men within the city limits.
Age statistics show that there are 158,773 adults above the age of 16
living in York. The majority are between the ages of 35 and 54, with 51,
588 people within this age bracket. The median age in York is 38.
There are currently 83,552 households and, of that number, only
26,903 claim that they are married. Cohabitating couples make up
9,173 of the total and there are 136 households with same sex
marriage partners.

3. York Buildings
York Minster would be an interesting place for young adults to visit as it has the
cultural and historic aspect to it which, along with the aesthetic view which young
people are likely to find intriguing.
A lot of the time, with social media being the main source to connect with people,
people will want to post about aesthetic and popular attractions so York Minster
would be a popular place to visit among young people, specifically young adults.
It is very common for tours to take place in the Minster for students in and outside
of York. These tours may have been arranged by a school/college/university but it
is still a chance for young adults to see the cultural and historic aspect of York.
Therefor, studying the architecture of York Minster would be something worth
looking into for students to be interested in. Over 650,000 people visit the York
minster every year, with statistics rising to 690,000 visits a year in 2017.
The Shambles is one of the main attractions in York and I think
this would also be a fascinating place when studying
architecture in York.
The Shambles isn’t just popular because of the historic aspect it
brings but the Shambles is sometimes referred to ‘Harry Potter
Street’. This is because the street is said to have the famous
‘Diagon Alley’ in J.K Rowling's ‘Harry Potter’ books. On the
street of the Shambles is a couple of Harry Potter shops; ‘The
Shop That Must Not Be Named’ and ‘The World of Wizardry’.
These two popular shops draw lots of attention from Harry
Potter fans all across the world. These type of attractions will
attract lots of young people aged 16-24 as this is the most
common age range for Harry Potter fans.

4. York Art Gallery
The York Art Gallery is known for it’s 14th Century artwork displayed inside of the
gallery. The gallery consists of contemporary, prints, watercolors, drawings and
cinematic. It’s said that an average of 7,658 people visit the art gallery in a
month, which is actually less than what is predicted which proves the art gallery
may not be gaining as much popularity as it could be.
The view that is displayed outside of the art gallery attracts plenty of attention.
Just in front of the art Gallery is a stature of York artist, William Etty, born in 1787
and died in 1849. The statue is overlooking a water fountain pool which gives a
scenic and aesthetic like view.
The gallery is also well known for the architecture shown outside and inside the
building.
This faience tiled wall is truly an eye catching piece of architecture built within the art
gallery which was added in 2015.
Mike Woodward, chief operating officer for York’s Museum Trust, said:
“The double hexagon style is in keeping with the fantastic contemporary art that will
be on show in the gallery but at the same time draws influence from a part of Yorks
history”
I think that the architecture of the art gallery could attract more people, especially
young people, to visit the gallery. Creating something like a magazine or an attraction
guide for people aged 16-25 for students with an interest for architecture and history
will be more likely to be interested in visiting places like the art gallery in york.

5. York Architecture
York is well known for
having old buildings within
the walls, and it’s large and
beautiful cathedral. These
buildings have ancient
architecture within the walls
which draws a lot of tourism
and attractions to York.
There is plenty of
ancient architecture to
admire, such as this
historic piece located
inside the York Minster.
This picture shows a
part of the ceiling in
the minster.

6. EXISTING WORK

7. ‘Only in York’ Magazine- Visitor Guide 2019
This DPS I found of a magazine tells us about the attractions in York that is
likely to be aimed at teenagers or young adults. The DPS tells us about the
Shambles and the Harry Potter attractions that are located in the shambles.
There is a wide age range between Harry Potter fans but it is more likely
that teenagers and young adults will visit these shops as Harry Potter is
popular among young people.
For my client work I will take pictures of attractions in York’s city centre that
appeal to teenagers and young adults (ages 16-24 years) like this DPS
does.
I think that including the Harry Potter theme in my client project is important
because the Harry Potter shops are located in the Shambles and if tourists
and fans are visiting for this reason, they will also get a chance to
appreciate the historic and cultural aspect of York when walking through the
shambles, along with viewing the architectural outlook.
The DPS uses high quality photos and each photo has an effect which is
like an autumn theme. This color theme across the page will attract the
attention of people who are looking for attractions to visit and the fact that
the page is Harry Potter themed will catch the eye of fans of Harry Potter.

8. ‘Only in York’ Magazine- Visitor Guide
2019
The Minster is the main attraction in the City of
York.
The magazines I have looked at include lots of
aesthetic and architectural photos of the minster.
These type of images would likely catch the
attention of young adults or students who are
looking for popular places to visit and take photos
of.
This magazine page shows images from outside
and inside the York Minster. This gives people a
better insight into what you will see if you visit the
minster, making it more of an exciting place to
visit.
Each of the images used on this page has a
theme to it (orange/brown, baby blue)

9. PRODUCTION
TECHNIQUES

10. Photography
When I visit the Shambles I want to also
take pictures of the Harry Potter Shop-‘The
Shop That Must Not Be Named’ and ‘The
World of Wizardry’ where Harry Potter fans
will want to visit. I will take pictures from
outside the store and, if possible, from
inside the store where client can have a
better look as to what it is like inside.
Before I do this I need to ask permission
as to whether it’s okay that I take pictures
in store. When I take photos outside I
should consider the weather and if it is
going to be the right kind of weather for
photographs. For me, I would want it to be
sunny and clear weather so I will have to
look in advance as to what the weather will
be like on the days I can go and take
pictures.
For my project I need to take the time to visit the York City Centre and take photos of the attractions I have
looked at. Locations like the Minster and the Shambles are examples where I would like to take pictures.
Before I go and take pictures of the Minster I will
need to know the different angles I want to take
with the camera. Another factor I need to
consider for photography is lighting. If I am
taking pictures from outside the Minster I need
to know what time of day to go e.g. sunrise,
midday, sunset hour. For me, I would want the
time of day to be either midday or sunset.
I will try and take shots of the Minster from high
ground so I can get a bit more of York’s
buildings surrounding the Minster in the shot as
well.
When I actually produce my client work I will talk
about activities and tours that take place in and
around the Minster that will be appealing to
young adults.

11. Production Work
Photoshop techniques:
Once I have started putting my production
work together for my client I will need to have
a clear idea as to how I am putting my work
together. For this, I will mainly be using adobe
Photoshop to put together my print and to use
different techniques and effects to make it
look professional.
Techniques I am going to use to edit the
photos will include tools like:
• Adjustment of Brightness
• Saturation
• Sharpen tool
• Highlights & Shadows
• Black & White
• Color balance
• Healing Brush
These techniques will hopefully make my
pictures look more professional and add a bit
more life and color into them.
I will have to plan out how this print-based
product is going to be laid out and put together.
This means possibly creating a mock up of my
main idea for production so I have an idea as to
what my final product will look like for my client
work.
I still need to be focusing on my target audience
and the age group that my product is aimed at,
so I need to consider the detail and theme I use
when creating my product so that it appeals to
the audience intended.