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Q Magazine
Analysis and Overview
Front cover
• Smart, minimalistic
• Professional looking photo
• Promotes ‘good’ image as opposed to sexual
representation
• Distinct house style – red colour scheme,
colouring of font (emphasises subtitles)
• Photo blends into colour scheme – not trying to
display model too much
Contents Page
• Vibrant colours
• More pictures than words
• Everything is straight and in-line
• Not much text – assumes short attention span of readers
• Same house style as cover – fonts, colours
• Long editor’s letter – has entire page – suggests mag has
a lot to tell readers, informative
• Q logo is everywhere – self promotion
Contents Page
• Lots of information – helpful
• Male dominated photos
• Advertising themselves
• Direct language in text
• Text on editor’s page is smaller than main contents page –
suggests articles are more important, not supposed to grab
readers’ attention as much
• White background continues minimalistic theme – as opposed
to rock magazines e.g Kerrang! where background is black to
made pages look hectic and crowded
Double Page Article – ‘Sex, Drugs,
Rock & Roll… And A Hitman’
• House style – same colour scheme
• Everything’s straight again – continues minimalistic theme
• Logo features again
• Pull quote and photo of member being arrested – shock factor, quote makes humour of photo
• Group name (AC/DC) is highlighted – emphasises well known group
• Photo – members clothes, each portraying different generation – making joke, attention catching
• Formal language, not colloquialised – suggests older audience (makes fans/readers feel unequal to band and mag)
• Lots of swearing in quotes suggests older audience – accepting swearing, not appropriate for young children
• Only mention of women in article is ‘prostitutes’ – gives a derogatory name to women
• Not as formal and smart as front cover
• Lots of text assumes older, knowledgeable readers
Q Bits
• Image of spider gives masculine theme – probably not
aimed at women as stereotypically women are scared
of spiders
• Women are mentioned in text but never shown in
images
• Out of place, especially greyscale photo – doesn’t
match colourful theme of magazine
Double Page Article –
‘Back From The Brink’
• Similar to other article
• Lots of imagery
• Use of colloquialism, swearing and younger-looking photos aims at younger audience
than previous article
• Because he is younger, people want to see more images of him
• Lots of text but less than previous article
• Captions on photos help readers who arent fans of Jamie T understand article – older
men’s magazine but article aimed at younger people
• Attention grabbing headline introduces artist
• Headline and sub-headline tells story – more personal, attention seeking, readers want
to find out more, revelation
• One image appears raised and is tilted – discontinues
minimalistic theme, suggests he is young and
different, changing style of magazine to suit his style
– importance
• Title is bigger, shows importance

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Q magazine

  • 2. Front cover • Smart, minimalistic • Professional looking photo • Promotes ‘good’ image as opposed to sexual representation • Distinct house style – red colour scheme, colouring of font (emphasises subtitles) • Photo blends into colour scheme – not trying to display model too much
  • 3. Contents Page • Vibrant colours • More pictures than words • Everything is straight and in-line • Not much text – assumes short attention span of readers • Same house style as cover – fonts, colours • Long editor’s letter – has entire page – suggests mag has a lot to tell readers, informative • Q logo is everywhere – self promotion
  • 4. Contents Page • Lots of information – helpful • Male dominated photos • Advertising themselves • Direct language in text • Text on editor’s page is smaller than main contents page – suggests articles are more important, not supposed to grab readers’ attention as much • White background continues minimalistic theme – as opposed to rock magazines e.g Kerrang! where background is black to made pages look hectic and crowded
  • 5. Double Page Article – ‘Sex, Drugs, Rock & Roll… And A Hitman’ • House style – same colour scheme • Everything’s straight again – continues minimalistic theme • Logo features again • Pull quote and photo of member being arrested – shock factor, quote makes humour of photo • Group name (AC/DC) is highlighted – emphasises well known group • Photo – members clothes, each portraying different generation – making joke, attention catching • Formal language, not colloquialised – suggests older audience (makes fans/readers feel unequal to band and mag) • Lots of swearing in quotes suggests older audience – accepting swearing, not appropriate for young children • Only mention of women in article is ‘prostitutes’ – gives a derogatory name to women • Not as formal and smart as front cover • Lots of text assumes older, knowledgeable readers
  • 6. Q Bits • Image of spider gives masculine theme – probably not aimed at women as stereotypically women are scared of spiders • Women are mentioned in text but never shown in images • Out of place, especially greyscale photo – doesn’t match colourful theme of magazine
  • 7. Double Page Article – ‘Back From The Brink’ • Similar to other article • Lots of imagery • Use of colloquialism, swearing and younger-looking photos aims at younger audience than previous article • Because he is younger, people want to see more images of him • Lots of text but less than previous article • Captions on photos help readers who arent fans of Jamie T understand article – older men’s magazine but article aimed at younger people • Attention grabbing headline introduces artist • Headline and sub-headline tells story – more personal, attention seeking, readers want to find out more, revelation
  • 8. • One image appears raised and is tilted – discontinues minimalistic theme, suggests he is young and different, changing style of magazine to suit his style – importance • Title is bigger, shows importance