The document discusses creative ways to maximize the value of a single loaf of bread. It proposes separating the loaf interior from the exterior. The interior could be used to make migas, croutons, or cookie cutouts to sell at a higher price. The exterior could serve as a Halloween "breadking" or a breadbox for discreetly storing valuables. By fragmenting and transforming the bread, more value is created than from just the single loaf.

1. What will you do with one loaf of bread?
CREATING AS MUCH "VALUE" AS
POSSIBLE WITH ONE LOAF OF BREAD
Venture lab - A Crash Course on Creativity
Professor Tina Seelig, Stanford University
Bakers TEAM

2. Creating as much "value" as possible with ONE LOAF OF BREAD.
ALTERNATIVES ON THE WHOLE LOAF
 Slices  Sandwich
By fragmenting the bread By adding material we can
We can sell smaller portions have a higher price for the
at a higher price pack

3. Creating as much "value" as possible with ONE LOAF OF BREAD.
DECISION
 The loaf will be separated into 2 parts:
 Interior: Different alternatives will be shown
 Exterior: Different alternatives will be shown

4. Creating as much "value" as possible with ONE LOAF OF BREAD.
INTERIOR ALTERNATIVES
 Migas  Croutons
A traditional Spanish dish By fragmenting in small
made out of the breadcrumb pices and toasting them we
by adding chorizo and will obtain a higher price
vegetables

5. Creating as much "value" as possible with ONE LOAF OF BREAD.
EXTERIOR ALTERNATIVES
 Halloween “breadking”
¡¡And you can use it the day
after!!
A substitute of the traditional halloween
pumpkin

6. Creating as much "value" as possible with ONE LOAF OF BREAD.
CHOSEN ALTERNATIVES
 Do you need to have your money and
jewels on a safe place?
 Do your kids have trouble eating bread?
WE HAVE THE RIGHT SOLUTION
FOR ALL YOUR PROBLEMS!!!

7. Creating as much "value" as possible with ONE LOAF OF BREAD.
PROCESS
1. Take a bread loaf
Any size…
BUT THE BIGGER AND ROUNDER THE
BETTER!!

8. Creating as much "value" as possible with ONE LOAF OF BREAD.
PROCESS
2. Open the top and take out the breadcrumb
BE CAREFUL!!
The cut has to be perfect!

9. Creating as much "value" as possible with ONE LOAF OF BREAD.
PROCESS
With the interior:
3. You can make cookies of different shapes
YOUR CHILDREN WILL LOVE THEM!!

10. Creating as much "value" as possible with ONE LOAF OF BREAD.
PROCESS
With the exterior:
4. You have a discrete box to keep your
valuables safe
Now you have a safebox made from bread
THE BREADBOX!!

11. Creating as much "value" as possible with ONE LOAF OF BREAD.
CONCLUSIONS
 The value is created in several ways:
1. We use the whole bread loaf. We do not waste anything.
2. The boring crumbs are transformed into funny eatable figures ideal
for kids!
3. The exterior part of the meat loaf is transformed into a safe box
placed in the kitchen, the least likely place for burglars to go and
check for valuables!
 Gain:
0,6$ 60$
 10 cookies of 3 $ each = 30$
Initial Final
 1 original breadbok = 30$ Cost value
The value has increased 100 times