FRAMING & REFRAMING - bread team.

1. $
Looking at bread
in a new way

2. How we, typically, value
bread?
As a Monetary value: paying for a loaf of bread and having
benefits derived from it.
In México 500 gms of bread cost 20 pesos. (1.53 USD)
In Pakistan 500 gms of bread cost 35 RS. ( .35 USD)
As a Social value: once the bread
goes stale, instead of wasting it,
you can feed to the animals.
As an emotional value: some people feel
relaxed after cooking bread.

3. Most of us value bread
as a food,
but...

4. As a fragance!
As an office item!
As a game!
As a cartoon!
We propose to look at bread
in different ways...

5. As a game!
Domitoast
Domitoast:
A fun game for adults and kids.
Includes:
Tiles made of toast bread with a
layer that makes them thicker but Domitoast!
not heavier.
You can carry your pieces from one
place to another in a practical box.

6. Office item!
Tork board
Toast bread as an office cork Creativity rules!
board organizer.
It can look very attractive and
original in your office or
home space.
Notes
Dont forget!

7. As a cartoon! Fred “toast”
pants
The lost brother of Bob
Square Pants is...Fred
“toast”-pants!!!
He lives in an oven and
helps Bob in his adventures!!

8. As a fragance! Loaf of bread!
by
Everyone likes how bread
smells.
The fragance “loaf of
bread” can be sold to
public with exquisit taste.
It has a unique bottle Loaf of bread
design.
CHANEL

9. $
Thank you!