1. Framing and Reframing: Finding value
in a loaf of bread
Integrating traditional and new uses
A Crash Course on Creativity, Stanford University
Team 26700: Gabriel Casarini, Pablo Barrera, Javier Torrez-
Plascencia, Lynann Bradbury and Johanna Hampus

2. Existing uses
Value created from existing uses
of a loaf of bread

5. Finding new value by creating meals based on bolillo, a
special type of bread in Mexico = new nutritional value
Bolillo bread is very versatile. It is considered the
national bread of Mexico. You see people
balancing a basket full of bolillos on their heads
as they ride a bike or motorcycle making
deliveries
A torta is kind of sandwich made of
bolillo bread. It can be made of ham
and cheese, carnitas, chicken and
Bolillo soup. You can have soup with pieces of anything you can think of.
bolillo in it. This is good in cold days.

6. New uses
Value created from new/creative uses
of a loaf of bread

7. Use the bread of a sandwich as the Messaging: use a loaf of bread to write a
ingredient list. If you write the ingredient message with a laser. It's a portable
list (or some warnings) in the bread messaging system and you can eat it
itself, allergic people could detect easily after reading (Ethan Hunt would approve
if the sandwich contains something bad this) = fun and security value
for them = safety value
ea ted
Wedding proposal. You can add your
ring to the dough and the bake a piece of
bread. That would be a healthy and
original surprise = surprise and love
value

8. New sport: throwing loafs of bread as far
Sell bread on a park for feeding
as possible in the forest. It's an sport
pigeons = entertainment and
and you don't need to collect the bread
economic value
back (something you would need to do if
you were using a frisbee) = Fun, sport
and laziness value
Use bread as bait for fishing or hunting
birds. Then sell or eat the fish or birds =
derived economic value
Use bread as base for growing a mold
garden. Use the garden for decoration =
Decoration value

9. It can be used to protect your knees while working
on floors: Sliced bread is flexible, soft, fluffy,
Rest your elbows over a couple loaf of comfortable, recyclable and environment friendly.
bread to avoid injuries while studying And you can have a sandwich after work. All are
hard = fun and safety value advantages = fun and safety values
With different types of bread and colors
it is possible to create a artistic mosaic
= art value
Two loafs of bread campaign: while preparing a
take away sandwich, use an extra loaf for
preparing another sandwich and give it away to
somebody that need it in your way to work. That
will make you happier and it will help somebody
else = community and personal value

10. Squeeze balls of bread in your hand to
relieve the stress = therapeutic value
Heat insulation. Use stale bread if you don't
have any heat resistant coasters at hand =
reuse added-value

11. Packaging with bread.
Need to send some fragile articles by the post service?
Use slices of bread to separate the items in the box = eco-packaging added value

12. Give someone a piece of bread with a
customized message = affection value
Baking competitions with bakers Write the names of your guests on a
competing in bread decorations = piece of bread at your next dinner or
competition value birthday party = hospitality value
Delicious, printed seal on each piece of
loaf to inform buyer of ingredients and if
baked fresh, i.e. organic = informational
value

13. Give out freshly baked "bread bars"
instead of sports bars at sporting events, Use bread as a plate for serving not only
filled with fresh, natural goodness = soup but any type of dish = surprise
health and community value value
Fresh, ready to bake mixes incl. spices Bread bake-offs in schools to make
that will target specific problems, i.e. flu, children aware of fresh bread vs
allergies = health value supermarket bread = educational value

14. This Christmas, let's make gingerbread
houses made out of Christmas flavoured
sweet bread = surprise value
Use bread as body ornaments and edible
jewellery = aesthetic value
Add organic preservatives and use
bread as building blocks i.e. snowman =
practicability value
Dip bread crumbs in dark chocolate for a
new treat, similar to chocolate fondue =
taste value