This is a magazine idea for my college course.

1. Task 1
Alex Walker

2. Idea Generation
• Fashion Magazine
This would summarise the latest styles/fashions and best people to follow to achieve
the look.
• Music Magazine
This would summarise the newest bands to watch and interviews with existing bands.
• Social Media Magazine
It would give a summary of the most popular events on all forms of social media.
• Animal Magazine
This would show interesting stories about animals and photos of them being adorable.

3. Existing Products
RSPCA Animal Life magazine
This is a free magazine
launched by the
RSPCA in 1990. This
contains information
similar to the type I
would use in my
magazine, e.g. how to
look after your pet,
stories about animals
etc.
Tails Pet Magazine
This is a magazine that is
very similar to what I would
like to achieve with my
magazine as they want to
connect the dog loving
community with the animal
rights community.
This is one of many
wildlife photography
magazines that the BBC
have launched. It is a
magazine that people that
are interested in animals
and photography send
their photo’s in and get
them published.

4. Wildlife Magazine
This is a media pack for the BBC Wildlife magazine,
unfortunately I couldn’t find one of these for the other
magazines. This media pack tells people who are
interested in being part of the magazine what their exact
audience. This helps the person decide weather the
magazine is right for them. For example, if they were
targeting women for a product for them, they wouldn’t
advertise in a magazine dominated by men.
This magazines media pack is showing that the audience
is loyal and is near enough an equal split of male and
female readers. The average age for the readers is 48,
this isn’t shown in this screenshot however is shown on
the website.
http://www.immediate.co.uk/brands/bbc-wildlife/

5. National Geographic
The National Geographic magazine is one of the most well known magazines about
nature and current events in the world. They use bold, professional text as their title and
contrasting colours to the picture on the cover in order to make the title stand out. They
also use a photo of whatever their main story is rather than one of the other stories, in
this case the lions.
On the inside of the magazine, they have a photo of the subject and then the article.
The photo is large so that it attracts the attention to the article when looking through.
The text is quite small and not to easy to read.

6. National Geographic

7. National Geographic
Serif fonts. Traditional and
easy to read. It also looks
professional and this also
appeals to the audience
of this magazine.
Picture to illustrate
the main story of
the magazine.
Text in white to contrast
the brown coloured
background.
Sub titles in the same
colour as the border.
This creates harmony
within the page and
doesn’t distract from
the picture.
Boarder same colour
yellow and same on all
copies. This is brand
identity. The gold
yellow colour is there
because they are the
best in
Main subject of the magazine,
draws readers attention by
using large font.

8. Bark Magazine
This magazine is focused on dogs rather than different animals, like national geographic,
this means that there isn’t as much to talk about and this is why it it published only 7
times a years. It is also differently set out, it is more like a fashion magazine than a
‘wildlife’ magazine, the photos are set up and shot in a studio or in a controlled
environment, whereas wildlife magazines aren’t.
The inside of the publication is also set out differently, the text is clearer and easier to
read and the title of the article is on the photo that goes with the article.
The magazine is a popular magazine on social media and has a large following.

9. Bark Magazine
Bold serif font. This makes
the magazine name stand
out and look professional. It
also appeals more to the
affluent readers of the
magazine by looking more
professional.
Picture of dogs to back up
the fact it is a dogs
magazine. Also to draw the
reader in with how
adorable they are. They are
also pedigree dogs and this
appeals to the affluent
audience.
This means that it is for
retail purposes and is a
profit based magazine, this
is because they can charge
money for their magazine
unlike other magazines that
are non profit based and
just want people to know
about the subject of the
magazine (Animal Matters)
These are the titles of the
main stories in the
magazine.
They’re using colour to
illustrate the story.
These are some of the other stories that are in the
magazine that are still of interest but not as prominent.

10. Animal Matters
http://issuu.com/wspauk/docs/animalmatters_spring2015
This magazine combines problems that are happening around the world to different
animals and things to help pets etc. It is set out on the inside more like a factual piece
of writing than in previous magazines as there aren’t really any articles. They use
listing and post it notes to make the point of the article be seen more clearly, they also
use pictures to illustrate it further. The use of a plain white background help the text
stand out and there is a theme of orange, white and black throughout the publication.

11. Animal Matters
The colour scheme of the
magazine matches the logo.
This is a sans serif font, this
means that it is more relaxed
and not as professional.
Shows the page that has a story
that could be interesting to the
audience of this magazine.
This dog look neglected, this
helps illustrate the fact that
the magazine is about helping
animals.

12. Farm Animal Voice
This is a magazine about farm animals and their rights. This isn’t the kind of animal I
was going to include in my magazine however it would give me more content to put
in the magazine. It is set out similarly to ‘Animal Matters’ magazine with the white
background and black text to make it stand out. There are more articles than in the
Animal Maters and this makes it more factual and interesting for people that are
concerned about animal rights.

13. Farm Animal Voice
This is a play on words that
will persuade people to read
the story.
This barcode takes you
to the website so that
you can get more
information and donate
money to the cause.
Some of the writing is highlighted in green, this is
to make it stand out and also green has
connotations of being natural and healthy. It also
follows the colour scheme of the magazine.
The red is to show danger
and doesn’t fit with the
colour scheme which makes
it stand out even more.
The images illustrate the story.

14. Other Sources
• Magazine Production (Media Skills) – Book
This book tells you about page layout, photography and design, the business of magazines etc. it
covered all aspects of magazines and helped when I was talking about the page layout of some
of the magazines.
• Companion Animals And Us – Book
This book didn’t help me with this part of the making the magazine but it helped me decide on
the type of content I wanted to include.
• The Animal Ethics Reader – Book
This book didn’t help me with this part of the making the magazine but it helped me decide on
the type of content I wanted to include.
• http://europepmc.org/abstract/med/1552348
This article didn’t help me with this part of the making the magazine but it helped me decide on
the type of content I wanted to include.

15. Chosen Idea
My chosen idea is the Animal Magazine. This is because I have an interest in animals. The
magazine would include stories about good and bad things that are happening to animals-
animal rights, news stories etc.
My audience would be animal rights groups and people interested in animals. This would
be an older audience (16+), however it would still be accessible for younger audiences as it
would have photos of animals in.

16. (Draft) Report

17. Audience
The audience for ‘National Geographic’ magazine is adults age around 50, this doesn’t mean
that it doesn’t appeal to a younger audience however this is their target audience. There is near
enough and equal split of male and female audience, this means that this style of magazine isn’t
gender specific (according to this demographic research). In this demographic research for the
National Geographic, they also look at how may people have graduated college in each category.
This is because they like to know that they are appealing to their target audience of college
graduates by making their magazine interesting enough for them to buy and read.
The ‘BBC Wildlife’ magazine is aimed at the middle class. ABC1 means the whole of the middle
class and AB is upper middle class. More than half of the readers are middle class, most of them
being upper middle class. This means that by showing that they appeal to a higher class of
people, they can charge more for the magazine. This also means that higher end products can
advertise in the magazine in order to reach their target audience, also meaning more money for
the magazine as advertisers pay to be in the magazine. There is also a clear split between male
and female readers in the magazine, meaning that this is another piece of demographic
research that would lead you to think that this style of magazine is not gender specific.
Looking at these magazines demographic information and assessing it, I have come to the
conclusion that my magazine should appeal to both a male and female audience so that it isn’t
gender specific. My audience is also going to be an older audience, about 40-60 years old. I
would also try to appeal to the middle class as this is what the other magazines have done as
their target audience. This is because these magazines would be my competition.

18. Market
The market for animal magazines is quite wide as there are different types within this one genre. For
example, there are animal rights magazines, country life magazines (horses, pets etc.),
livestock/farming magazines and pet magazines. I have researched most of the varieties of this style
and found that the most interesting for me is a combination of pets and animal rights.
One of the magazines that I researched that does this is ‘ Animal Matters’, this magazine mainly
focuses on animal rights, fund raising and has some articles about pets and how to maintain them.
The magazine isn’t very aesthetically interesting as it is quite plain and simple, unlike ‘The Bark’
magazine. The type of images used in the Animal Matters magazine are not studio style photography
meaning that the photo’s aren’t completely set up like they are in the Bark magazine. This is because
it wants to focus on real events and therefore would not use photo’s that were set up to illustrate a
story about animal rights. The fonts used in this magazine are fairly plain and simple however, it is
sans serif font, this means that it is easy to read and more relaxed than just a serif font which is more
professional.
‘The Bark’ is aesthetically pleasing but is more dog/pet based, for my magazine I would set I out more
like the Bark but with more of the subjects that Animal Matters talk about. I feel that this would help
me appeal to a wider audience as there would be something in the magazine for most people, for
example animal rights groups, pet owners and people who are interested in animals. The images used
in the magazine are mainly shot in a studio or set up, this is to help appeal to their audience whilst
illustrating their stories. The fonts used in this magazine are serif fonts, this is so that the magazine
looks professional and therefore will appeal to their more affluent audience.

19. Production
After looking at a number of magazines, I have decided that the best way to make my front cover
would be to use a serif font in order to make the titles clear and easy to read. I would also make
them contrasting colours to the picture used in the background. The picture in the background
would be representative of the main story in the magazine, this is also a common theme amongst
the magazines that I have researched, this is to draw the readers attention immediately.
To make the magazine, I would need an editor, a researcher, a writer/journalist and a designer.
The editor would decide what goes into the magazine, the researcher would find things to put
into the magazine, a journalist would find out more and write about what the researcher has
found and the designer would set out the page.
If I was to use original photography, I would need to ask permission of the owners of the animals.
This is because the animals would be used in a magazine and therefore I would need to get the
owners permission to be able to use their animal in the magazine. If I took photos of some
animals that needed to be controlled whilst I was taking the photo’s, I would need someone to
control the animal whilst I was taking the photo. I would also need to think about transport to get
to these places where the animals are however, I would probably be able to drive myself there.