Brand Promotion For Monster.com, an initiative to promote the brand on the Social Media Space.

3. •LinkedIn is basically used by professionals so this is the right target social network platform to
do promotions related to jobs.
•Promotion could be scaled up as it is the fastest growing social media platform from the job
seeking perspective.
LinkedIn •Interaction with High Network Individuals
•Relevant job discussion can be carried out.
•Direct interaction with the people, involvement in the topics related to jobs.
•Polls can be carried out to generate interest and providing information.
Twitter
•Biggest advertising platform, campaigns can be done to reach out mass people
•Various tools to interact with people
Facebook

4.  To enable and promote the brand Monster.com on a large scale we can start up with the
campaign named as
“Share and Earn with Monster”
 The campaign basically focuses on creating a viral effect.
 Concept : Monster.com has a facebook page and “n” number of fans.
Profile of Marketing Executive at WAT is being posted by Monster on the page
Now Mr ABC is already a fan and he comes across this post –His friend XYZ is looking
for a job ---Mr ABC shares this post to XYZ so he likes the page and he also get the job---Mr ABC
receives 10% of the money of XYZ’s first salary.
This can be done likewise on LinkedIn, Twitter
 The jobs should be precise and should be shared across all the platforms so that the reach is high.
 Need to Use Various Social Media Tools like Facebook Ads,LinkedIn ads, Google Ads to
promote.

5. Establishing Campaign “Share and Earn with Monster” on all Social
Media Platforms
Tag friends on the post, brief them about the
campaign. Post discussions on Twitter and
LinkedIn. Place Facebook ads and Google ads to
reach more people
The Jobs are kept on a tracking
basis so as to find out from who’s
post the job has been forwarded.
Referral gets a 10% salary
from the person who
have been referred to this
job.