Tamta Turmanidze, Batumi State Maritime Academy, Business and Management Faculty, 2 cours, Tamuna Rizhvadze, Batumi State Maritime Academy, Business and Management Faculty, 2 cours (Scientific Supervisor Nataliia Revutska, PhD in Economic Sciences) Тамта Турманидзе, Тамуна Рижвадзе ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ РАЗВИТИЯ РЫНКА ТУРИЗМА В ГРУЗИИ Тамта Турманiдзе, Тамуна Рiжвадзе ПРОБЛЕМИ I ПЕРСПЕКТИВИ РОЗВИТКУ РИНКУ ТУРИЗМУ В ГРУЗIЇ http://conference.spkneu.org/

1. Students: Tamta Turmanidze, 2 course,
Tamuna Rizhvadze, 2 course
Scientific supervisor: Nataliia Revutska, Phd
in Economic Sciences, Batumi State Maritime
Academy.

3. In many countries tourism is one of the leading economy sectors. Tourism
is a priority market in Georgia too, with it’s high potential.
The aim of research is to study the problems of tourism sphere and to
justify the prospects of it development. The research is based on tourists
survey which was held in Ajara.
The objects of research are to:
 assess the environment in sphere of tourism.
 justify the future visions and perspectives of tourism market in Georgia.

4. Number of
respondents - 50
Location:
• Batumi Botanical
Garden
• Coast Park
• Ski lift (Argo).
The questionnaires
include 2 parts, each
of which consists of
12 questions.

5. The research revealed some interesting trends. The main part of tourists were from
Turkey, Poland and Ukraine. There were also tourists from Moldova, the United
Kingdom, Republic of South Africa and so on.

6. Visitors underline tourism potential of Georgia and they consider that it’s depend
on the level of foreign languages of staff employed in tourism.

8. From survey it was found out that tourists who use hotel services, are satisfied
with their level of quality. The main problem, which was indicated by tourists, is
high prices on hotel services. It influences on competitiveness and prospects of
development of tourism market.

9. Respondents have some claim concerning to sphere of transport. The main of
them are: the need to adhere of safety rules by georgian drivers; the need in
drivers speaking foreign languages.

11. In catering service like in other spheres tourists pointed the problem of necessity in
personnel speaking on foreign languages.
Some tourists pointed that prices in catering are expensive, but they like the taste
of Georgian food.

12. Identified problems of survey
The lack of
personnel with
competency
in speaking
foreign
languages
Malfunctioning
of road
infrastructure
Lack of qualified
personnel
employed in
tourism market
The high
cost of
transport
facilities
Lack of
cheap
hotels and
restaurants
Renovated
noise

14. The prospects of
tourism market
development
Support for
tourism
market
development
at the state
level
Development
of “inside”
and nature
tourism
Development
of tourism
infrastructure
Trainings
for
personnel
of tourism
sphere
Benchmarking
and
implementation
of international
standards in the
tourism industry
Improvement
of the legal
framework in
tourism
sphere

15. Batumi port is logistics center in the Caucasus region. This is the reason of
perspectives for cruise tourism development. The great cultural experience,
extraordinary hospitality of local population, exquisite wine and Ajarian cuisine
will create lifetime memories for cruise passengers.

16. In the early stages of tourism development the government should take the
initiative to encourage construction and expansion of tourism facilities,
establishment of tour agencies, and training of personnel to development the
tourism industry. Investment in tourism development must be carefully
planned and managed to avoid the waste or diversion of resources.

17. Thank you for attention!