Tourism En


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Презентация: Промоция на обединения туристически потенциал на Старозагорски регион

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Tourism En

  1. 1. Promotion of the Stara Zagora R egion joint touris tic potential Project OLEG STOILOV Chairman of the Chamber of Commerce & Industry - Stara Zagora
  2. 2. Partners <ul><li>Chamber of Commerce & Industry - Stara Zagora </li></ul><ul><li>Regional Economic Development Agency - Stara Zagora </li></ul><ul><li>The municipalities in the region </li></ul><ul><li>ZAGORKA Brewery AD, DZU and other regional businesses </li></ul><ul><li>With the support of the World Association of the Tourist Agencies WATA and with the assistance of the tourist agency MIEL Travel – member of WATA </li></ul><ul><li>With the special support of Rotary District 2482 Bulgaria </li></ul><ul><li>Under the patronage of the Regional Governor of Stara Zagora Region </li></ul><ul><li>The Municipality of Stara Zagora is hosting the events </li></ul>
  3. 3. Program <ul><li>13 th of October 2009 - Stara Zagora </li></ul><ul><li>Round table The personnel in the touris m </li></ul><ul><li>Forum Tourism </li></ul><ul><li>Presentation of the Stara Zagora R egion joint touris tic potential </li></ul><ul><li>14 th of October 2009 - Kazanlak </li></ul><ul><li>Presentation of the touris tic opportunities in Kazanlak </li></ul>
  4. 4. <ul><li>Round table </li></ul><ul><li>The human resources in the tourist sector </li></ul>
  5. 5. State of the art in the tourist sector <ul><li>Significant change in the appearance of the tourist sites within </li></ul><ul><li>the past years </li></ul><ul><ul><li>the number of beds in hotels increase d repeatedly </li></ul></ul><ul><ul><li>increase d category of hotels and restaurants </li></ul></ul><ul><li>The tourist facilities are at the level of quality as they are in the well established tourist destinations , which are the main competitors of Bulgaria . </li></ul><ul><li>This is in contrast with the insufficiency in the services quality level , because of the inadequate qualification of the personnel . </li></ul><ul><li>In result – negative impact on the quality and on the competitiveness of the tourist products . </li></ul>
  6. 6. <ul><li>The Chamber of Commerce & Industry – Stara </li></ul><ul><li>Zagora conducted a study with regard of the </li></ul><ul><li>personnel problems in the tourism among </li></ul><ul><li>managers of hotels, restaurants, museums and </li></ul><ul><li>further structures in the tourist sector in Stara </li></ul><ul><li>Zagora Region. </li></ul><ul><li>What are considered to be the main problems ? </li></ul>Studying the problems
  7. 7. <ul><li>Insufficiency in qualified personnel </li></ul><ul><li>Large number of the people acquiring tourist qualification do not work in the tourist sector </li></ul><ul><li>Unsatisfactory and unattractive working conditions </li></ul><ul><li>Availability of better offers from other alternative sectors </li></ul><ul><li>Work in in the tourist sector are often accepted as a compromise and a temporary option </li></ul>The main problems
  8. 8. <ul><li>Insufficiency in qualified personnel (2) </li></ul><ul><li>Limited choice in the selection of staff </li></ul><ul><li>Considering the working in the tourist sector as not prestigious </li></ul><ul><li>Attractive opportunities for realization abroad </li></ul>The main problems
  9. 9. <ul><li>Insufficiency trained personnel </li></ul><ul><li>Insufficient number of specialized schools providing training f or personnel in the tourism </li></ul><ul><li>Outdated training programs not conforming with the dynamic development of the sector </li></ul><ul><li>Poor training facilities of the education institutions </li></ul><ul><li>Extremely poor practical training, not in real terms </li></ul><ul><li>Not effective internship </li></ul><ul><li>Insufficient interaction between business, training, internship, and realization in the practice </li></ul>The main problems
  10. 10. <ul><li>Insufficient attractiveness and not competitive remuneration </li></ul><ul><li>In general, insufficient remuneration </li></ul><ul><li>Неправилно формиране на възнаграждението </li></ul><ul><li>Considerable difference in the remuneration in the resort and not resort sites </li></ul>The main problems
  11. 11. <ul><li>Insufficiency in foreign languages </li></ul><ul><ul><li>Insufficient languages training </li></ul></ul><ul><ul><li>Uncompetitive conditions of employment of staff with good language training </li></ul></ul><ul><li>Not professional human resources management and lack of HR management systems </li></ul><ul><li>Lack of common tourist personnel database , providing attestation and recommendations </li></ul><ul><li>Lack of adequate National and regional tourism policies providing for complex solution of the problems </li></ul><ul><li>Specific location of Stara Zagora - seasonal migration of workers during the summer and winter season to the seaside and to mountain resorts </li></ul>The main problems
  12. 12. <ul><li>Improving the quality of the tourism staff training </li></ul><ul><li>Opening of more specialized schools for training of tourism staff </li></ul><ul><li>Introduction of training programs and materials in accordance with the needs of the sector and their constant update </li></ul><ul><li>Increasing the number of practical training hours in conditions close to the real ones </li></ul><ul><li>Increasing the time of internship hours and improving its effective implementation </li></ul>Proposals
  13. 13. <ul><li>Improving the quality of the tourism staff training (2) </li></ul><ul><ul><li>Conducting internship preferably o n the future working place </li></ul></ul><ul><ul><li>Improving the language skills </li></ul></ul><ul><ul><li>Effective control over the quality of the training </li></ul></ul><ul><ul><li>Organizing professional seminars to exchange experience and new practices in tourism, incl. with international participation </li></ul></ul>Proposals
  14. 14. <ul><li>To the managers of tourist sites </li></ul><ul><ul><li>Introduction of professional human resources management systems </li></ul></ul><ul><ul><li>Establishing of tourism staff databases with attestation and recommendations </li></ul></ul><ul><ul><li>Certifying the tourism staff </li></ul></ul><ul><ul><li>Closer interaction between businesses and training schools </li></ul></ul>Proposals
  15. 15. <ul><li>Improving the organization and coordination in the </li></ul><ul><li>tourism sector </li></ul><ul><ul><li>Development of adequate national and regional tourism policies, promoting the integrated development of tourism </li></ul></ul><ul><ul><li>Incentives and preferences for investment in human resources </li></ul></ul><ul><li>Measures at regional level </li></ul><ul><ul><li>Effective functioning of the Tourism councils and the branch associations </li></ul></ul><ul><ul><li>Concrete proposal : Establishing of an Region Tourism Development Association with a balanced and active participation of all stakeholders </li></ul></ul>Proposals
  16. 16. Round table The personnel in the tourism Thank you for the attention !
  17. 17. Welcome to Stara Zagora Region!