Learning Design Thinking through PADMAN

1. ASSIGNMENT-1
DESIGN THINKING
AND
ENTREPRENEURSHIP
AKSHITI MITTAL
PGFB2218

2. WHAT IS DESIGN THINKING?

3. Padman is a story of invention of
sanitary napkins/pads at a pocket
friendly price for women in
backward areas of India.
When Laxmikant notices his wife
Gayatri using an unsanitary cloth
during her period, he becomes
upset. After that, he builds a
machine that can produce sanitary
pads at a low cost and spreads
awareness.
PADMAN- the film

4. THE REAL PADMAN
Arunachalam Muruganantham
(Padman) is a social
entrepreneur from Coimbatore
in Tamil Nadu, India. He is the
inventor of a low-cost sanitary
pad-making machine and is
credited for innovating
grassroots mechanisms for
generating awareness about
traditional unhygienic
practices around menstruation
in rural India.

5. AIM
AUDIENCE- it defines for WHOM the product is going to be made. In this movie,
the audience is WOMEN of mainly backward areas of India who are using dirty
clothes instead of sanitary pads during menstruation because they can’t afford it.
INTENT- it refers to the reason behind producing a product. In this movie, the
reason for producing sanitary pads was to protect women from various infectious
diseases which are caused due to using of dirty clothes during menstruation.
MESSAGE- it refers to the learning that could be understood from the product. In
this movie, the message is to spread awareness among all the people especially
women about the importance of using sanitary pads and how they can start buying
them without spending a lot of money.

6. LAKSHMIKANT’s VISION
Protect women from diseases
Produce sanitary napkins/pads himself
Cost efficient machinery
Cost efficient sanitary pads
Comfortable to wear
Spreading awareness
Mass selling
Employment to women
Bring a change in society
Support his wife and sisters

7. DESIGN THINKING PROCESS

8. STEP 1: EXPLORE
He saw the problem of unhygienic
practices done by women
He did market analysis

9. STEP 2: IDEATE
Saw pads getting sold at higher prices Examined and tried himself

10. STEP 3: CREATE
Created the cheapest machine Didn’t give up even after multiple failed
attempts

11. STEP 4: EVOLVE
First successful product Mission accomplished and spreading
awareness

12. MARKET ELEMENT IN THE MOVIE
• Lakshmikant aims to make 100% of women use sanitary pads- TAM

13. THANK YOU