Explanation of the concept of Design Thinking through the movie Padman

1. DESIGN THINKING
1. A process for creative
problem-solving.
2. It is a human-centric
approach.

2. THE REAL HERO
Arunachalam Muruganantham is a
social entrepreneur from Coimbatore in
Tamil Nadu, India. He is the inventor of
the low-cost sanitary pad-making
machine and is credited for innovating
grassroots mechanisms for generating
awareness about traditional unhygienic
practices around menstruation in rural
India.
His mini-machines, which can
manufacture sanitary pads for less than a
third of the cost of commercial pads,
have been installed in 23 of the 29 states
of India in rural areas.

4. The Framework of Design Thinking
EXPLORE
IDEATE
CREATE
EVOLVE

5. EXPLORE
He was emotionally attached
to his wife and sisters
He recognized the problem
He explored the resources
available around him to find a
cost-effective solution

6. IDEATE
His open-mindedness
helped him to think out
of the box.
Whatever he used to
think he applied.

7. CREATE
• Took the matter into
his own hands.
• Designed his own
cost-effective product.
• Creativity does not
come from holding a
degree.

8. EVOLVE
• He kept on evolving his product
until it was completely ready to
serve its purpose.
• At each step he asked for
honest feedback which helped
him find the loopholes in the
product.

9. EMPLOYMENT

10. HIS CONCEPT
When he was
interviewed he said
others do R&D and I
did T&F i.e. Try and
Fail.
I do not want to run
behind money I want
to run behind Idea.

11. GRATITUDE AND
HONESTY
He honored the woman who
was with her till the end.
The gratitude and respect he
had towards the contribution
someone made to his idea is
highly respectable.

12. My Takeaways
Believing in yourself and
your idea.
 Problem-solving> Running
behind money.
Never let your fear and ego
empower you.

13. THANKYOUBY Simran
Bhatia(PGFB2254)