LEARNINGS FROM PADMAN MOVIE

1. LEARNINGS
FROM
PADMAN
BY: Kirti Jain

2. DESIGN
THINKING
By questioning presumptions, redefining challenges, and
coming up with creative solutions, design thinking is an
iterative process that aims to better understand your users.
These solutions can then be prototyped and tested. More than
just a methodology, design thinking offers a variety of
practical techniques to support the application of a completely
new style of thinking.

3. PROBLEM?
The initial pad he developed for his wife wasn't
very functional, but he persisted and eventually
succeeded because of design thinking and
never-ending efforts. There is always a special
solution available anytime a problem emerges.
Laxmikant was upset when he sees Gayatri, his
wife, using an unhygienic cloth during her
menstrual cycle. Thereafter, he creates a
machine that can make affordable sanitary pads
and raises awareness.

4. HIGHLIGHTS
Orthodox nature people
Lack of awareness among women
Pricey sanitary napkins
Resistance to change
Rigid beliefs

5. PROBLEM RECOGNITION TRY TO FIND SOLUTION
FIRST PRODUCT
WHICH WAS A FAIL
DESIGN THINKING
SUCCESSFUL PRODUCT

6. AIM
AUDIENCE INTENT MESSAGE
Audience defines for whom we
are going to make the product,
so in this movie the audience is
WOMEN, who are using dirty
clothes and can't afford pad.
Intent refers to the reason, so
from this movie reason is pretty
much clear that during periods
using dirty clothes or any other
thing other than pad can cause
serious diseases to women.
The purpose of this movie is to
create awareness among
society, providing cheap pads
to all the women so that they
can be prevented from diseases.

7. INNOVATION
BENEFITS
This innovation led to the market having
more affordable pads. Additionally, by taking
this action, women were given the
opportunity to find employment. helped break
the myth that women must live outside the
home during periods and raising awareness
among those in society who were not even
willing to discuss it.

8. MARKET ELEMENTS

9. TAM FOR
LAKHMIKANT IS 100%
WOMENS SHOULD BUY
HIS PRODUCT
SAM FOR HIS IS
THE INDIAN
MARKET ONLY
WHICH HE
COULD TARGET
SOM,
OBTAINABLE
MARKET IS THE
LOCAL VILLAGE
WOMENS
TAM
SAM
SOM

10. LEARNING
OUTCOMES
Every problem is an opportunity to invent something new.
Like lakshmikant fights to make menstrual hygiene taboo-free and
affordable for his wife and millions like her, is inspiration for many.
Always try to push your limits.

11. THANK YOU!