How to introduce yourself or your business in two minutes or less.

1. Floor ’Em with a Great Elevator Speech Anthony Juliano Greater Fort Wayne Chamber of Commerce May 14, 2009

2. Hello! I’m here to bring you some bad news! (And some good news… but that comes later)

3. Today’s communication environment is challenging, cluttered, and chaotic … and you have about 2 min. to convince your audience you deserve their attention

4. (Actually, you have a lot less than 2 min.)

5. And there’s more bad news!

7. The “world's least reassuring elevator sign”

8. WIIFM?

9. Most elevator speeches are BROKEN

11. I want to plummet to my death My name is John Doe, and I’m the marketing and communication manager for Doe’s Widgets, LLC. We design, manufacture and distribute widgets of all shapes and sizes for OEMs worldwide. We have 4 plants located throughout northeast Indiana, and 150 employees statewide. We have been in business since 1985 blah blah blah, your audience has stopped listening…

14. Now here’s the good news…

15. How do you GET and KEEP your audience’s attention?

16. Six ways to floor ’em

17. 1. Use the word “you”

18. 2. Differentiate yourself

19. 3. Use a memorable analogy

20. 4. Be conversational

21. 5. Have a call to action

22. 6. Rehearse (but don’t memorize)

23. Remember Mad Libs?

24. Your Outline Hi! I’m [Your name] with [Organization]. We [something unique] for [a very specific audience]. We’re like [memorable analogy]. My goal is to [sum up an outcome] for people/organizations like you/yours who [something they need]. [Call to action].

25. An example Hi! I’m Anthony Juliano with Asher Agency. I’m a marketing strategist dedicated to helping organizations and individuals like you understand and respond to today’s challenging communication environment. I strive to be kind of like a communication Swiss Army knife: readily available when needed, with all the right tools. My goal is to help you develop clear, concise messages and effective marketing strategies. I’d love to meet sometime to talk in more detail and learn more about you.

28. Use the outline, or adapt from it

29. And try it out at the Chamber’s Morning Mix on May 21

30. Questions?

31. Thanks! [email_address] (260) 424.3373 If you enjoyed this presentation, please recommend me on