Paradigms And Theories

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Chapter 2 What Do Sociologists Do? This Chapter Will Help You: Understand the difference between common sense and sociological research Outline the major perspectives in sociology Identify the difference between qualitative and quantitative research Identify the various types of research methods that sociologists use Understand the importance of ethics in social science research What is Common Sense? Knowledge we get from our lived experience May be accurate, but is not always reliable Things that are commonly known are not necessarily factual Fake News Have you seen this meme? It was circulated widely on social media as “factual” In reality, research shows that this information is completely inaccurate Major Theoretical Perspectives in Sociology What is a Theory? A set of propositions intended to explain social phenomena May be used to explain or predict a phenomenon Theories can help us understand the relationships between variables Major Theoretical Perspectives: Functionalism Functionalism focuses on social stability Functionalists view society as a set of interconnected parts This is similar to how the human body works Social institutions persist because they help society to survive Functionalism, cont’d – Talcott Parsons Society tends toward balance or equilibrium As one part of society changes, other parts must adjust to maintain social stability Functionalism, cont’d – Robert Merton Manifest Functions The intended outcomes generated by a social institution Latent Functions The unintended or less visible outcomes of a social institution Dysfunctions A system that is not functioning properly is dysfunctional Functionalism: Emile Durkheim Studied how rapid social change affects social stability As societies grow more complex, people have fewer commonalities Less social solidarity This may result in anomie: A feeling of normlessness Major Theoretical Perspectives: Conflict Theory Conflict theorists focus on the importance of conflict and change They study inequality and exploitation They see social life as a continuing struggle for fairness, security, and respect Conflict Theories, cont’d – Karl Marx Marx focuses on capitalism’s mode of production: A way of producing the material things we need to survive The capitalist mode of production produces a particular social order: The bourgeoisie own the means of industrial production The proletariat work for a wage and produce profits for the bourgeoisie Conflict Theory cont’d – Karl Marx Marx believed that the capitalist social order exploited the proletariat Class consciousness: Marx believed that if the workers recognized their common exploitation and their common power, they could overthrow the business owners Major Theoretical Perspectives: Symbolic Interactionism Symbolic interactionism studies people’s everyday lives closely Interactionists focus on the meanings, definitions and interpretations that individuals share How certain behaviours ...

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For this assignment, you will research and analyze a communication theory. Your paper should be at least 1200 words, use at least four authoritative sources of which at least two are peer-reviewed journal articles, be written in third person, take a scholarly tone, and reflect APA format and documentation rules. (Worth 25% of your final grade.) Here are some reflection questions to get your started: Why were you drawn to this theory? What captivated you to want to write about it? What have you learned about the theory? How do you relate to it? Have you seen it used in the media, such as in news coverage, speeches, political advertisements or commercials for products? Is the theory still applicable today? Does it still have meaning? How is it reflected in the workplace? In the social setting? What have the critics said about the theory? Make sure to use in-text citations and end-of-text references in APA style. Communication Theories Cognitive Dissonance Theory Cognitive Dissonance Theory argues that the experience of dissonance (or incompatible beliefs and actions) is aversive and people are highly motivated to avoid it. In their efforts to avoid feelings of dissonance, people will avoid hearing views that oppose their own, change their beliefs to match their actions, and seek reassurance after making a difficult decision. Communication Accommodation Theory This theoretical perspective examines the underlying motivations and consequences of what happens when two speakers shift their communication styles. Communication Accommodation theorists argue that during communication, people will try to accommodate or adjust their style of speaking to others. This is done in two ways: divergence and convergence. Groups with strong ethnic or racial pride often use divergence to highlight group identity. Convergence occurs when there is a strong need for social approval, frequently from powerless individuals. Coordinated Management of Meaning Theorists in Coordinated Management of Meaning believe that in conversation, people co-create meaning by attaining some coherence and coordination. Coherence occurs when stories are told, and coordination exists when stories are lived. CMM focuses on the relationship between an individual and his or her society. Through a hierarchical structure, individuals come to organize the meaning of literally hundreds of messages received throughout a day. Cultivation Analysis This theory argues that television (and other media) plays an extremely important role in how people view their world. According to Cultivation Analysis, in modern Culture most people get much of their information in a mediated fashion rather than through direct experience. Thus, mediated sources can shape people’s sense of reality. This is especially the case with regard to violence, according to the theory. Cultivation Analysis posits that heavy television viewing cultivates a sense of the world that is more violen ...

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