1. Recent Advances in Social Network
Analysis:
What Does “S” in SNA Stand For?
Alexander Semenov
(Social | Network | Data) Analyst
http://jarens.ru
semenoffalex@gmail.com

2. AT A DECENT ACADEMIC
LISTSERVE…
Once upon a time

3. Couple of e-mails later…

4. … and what’s the difference?

5. Different books
http://yasiv.com http://jarens.ru/setevaya-vizualizatsiya-knig-po-analizu/
• Social Network Analysis (Quantitative Applications in
the Social Sciences)
• Models and Methods in Social Network Analysis
(Structural Analysis in the Social Sciences)
• Exploratory Social Network Analysis with Pajek
(Structural Analysis in the Social Sciences)
• Social Network Analysis: A Handbook
• Social and Economic Networks
• Networks, Crowds, and Markets:
Reasoning About a Highly
Connected World
• Connections: An Introduction to the
Economics of Networks
• Linked: How Everything Is Connected
to Everything Else and What It
Means
• Six Degrees: The Science of a
Connected Age (Open Market
Edition)
• Bursts: The Hidden Pattern Behind
Everything We Do

6. Different journals
Network Science is a new journal for a new discipline - one using
the network paradigm, focusing on actors and relational linkages, to
inform research, methodology, and applications from many fields
across the natural, social, engineering and informational sciences.
Given growing understanding of the interconnectedness and
globalization of the world, network methods are an increasingly
recognized way to research aspects of modern society along with
the individuals, organizations, and other actors within it.
The discipline is ready for a comprehensive journal, open to papers
from all relevant areas. Network Science is a defining work,
shaping this new discipline. The journal welcomes contributions from
researchers in all areas working on network theory, methods, and
data.
Social Networks is an interdisciplinary and international quarterly. It
provides a common forum for representatives of anthropology, sociology,
history, social psychology, political science, human geography, biology,
economics, communications science and other disciplines who share an
interest in the study of the empirical structure of social relations and
associations that may be expressed in network form. It publishes both
theoretical and substantive papers. Critical reviews of major theoretical or
methodological approaches using the notion of networks in the analysis
of social behaviour are also included, as are reviews of recent books
dealing with social networks and social structure.

7. Different Authors

9. Different articles… even on the same topic
http://blogs.iq.harvard.edu/netgov/2011/03/report_from_annsonicnico_confe.html
Citations of articles about “small-world”

10. Different data
10
Companies then Companies now

11. Still the same methods, really?

13. Results might be offensive
Social graph revealing Facebook friendship associations between self–
identified gay male students in the MIT network.
http://firstmonday.org/ojs/index.php/fm/article/view/2611/2302
Gaydar: Facebook friendships expose sexual orientation

14. … dangerous
“Drug Marketers Use Social Network Diagrams to Help Locate Influential Doctors”
http://www.nytimes.com/interactive/2013/05/16/business/PHARMA.html?_r=2&

15. and just stupid
Bossaert, Goele, and Nadine Meidert. "" We
are only as strong as we are united, as weak
as we are divided'. A dynamic analysis of the
peer support networks in the Harry Potter
books." Open Journal of Applied
Sciences (2013).
https://lirias.kuleuven.be/bitstream/123456789/389499/1/Bossaert+%26+Meidert+2013.pdf
"...We hope this study adds to the
current knowledge on peer support
in adolescence and promotes the
use of social theories and methods
in literacy research."

16. Excuse me, but isn’t
this section about
money and
business?

17. Message 1: Keep It Simple, Stupid!
Initial groups Inter-group connections Clustering
New Groups
36%57%
Application of Social Network Analysis in Study Groups Formation
Average score change
SNA-based “Usual”

18. Don’t believe me? Ask these guys!
Nicholas Christakis Malcolm Gladwell

19. Message 2: Lets cooperate

20. Shall we?

21. So, what do you think?
Alexander Semenov
http://jarens.ru
semenoffalex@gmail.com
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