Network Theory Final Draft


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Network Theory Final Draft

  1. 1. Network Theory and Its Implication in Organizations<br />Kristen Baldauf<br />HuijunSuo<br />
  2. 2. Network Basics<br />2 Parts of a Network:<br />Nodes (People)<br />Edges (Connections)<br />To Study Network Theory:<br />Unit of measurement is a dyad <br />Variables are social relations , not personal attributes<br />
  3. 3. Network<br />facebook connection data<br />Facebook Wheel project website<br />Kristen&apos;s Facebook wheel interactive display<br />
  4. 4. Facebook Network Example<br />
  5. 5. Types of Social Relations<br />Similarities: hobbies, likes, dislikes, kin, role-based (i.e. boss) <br />Interactions: asked advice, contacted by some form, influenced by, had sex with, shared information, etc.<br />
  6. 6. For Organizations<br />How does the network help organizations?<br />Proximity matters<br />Different connections mean different things<br />Strength of Weak Ties<br />
  7. 7. Key Concepts (Units of Analysis)<br />Nodes: actors (different levels)<br /><ul><li>individuals
  8. 8. groups
  9. 9. communities
  10. 10. organizations
  11. 11. nations</li></ul>Ties: relationships (complex)<br /><ul><li>gossip
  12. 12. trade
  13. 13. telecommunication </li></li></ul><li>Implication: Social Capital <br />Resources accumulated by social networks <br />Various implications: <br /><ul><li>individual: job hunting (strength of weak ties)
  14. 14. organization: suppliers, customers, allies and competitors (ecology of your business )
  15. 15. community: civil engagement (“Bowling Alone”)</li></li></ul><li>Terms in Data Analysis: Centrality<br />How well each node is connected to its network <br />Degree centrality: count of the # of ties to other actors in the network<br />
  16. 16. Terms in Data Analysis: Clique<br />Maximal complete sub-graph<br />Every possible pair of points is directly connected by a line<br />
  17. 17. Terms in Data Analysis: Structural Equivalence <br />Function: same<br />the extent to which nodes have a common set of linkages to other nodes in the system<br />
  18. 18. Terms in Data Analysis: Structural Hole<br />Broker between two nodes<br />Introduce social capital <br />
  19. 19. Terms in Data Collection<br />Ego Network<br /> Closed/Whole Network <br />
  20. 20. Software<br />UCINET (free for 60 days)<br /><br />MultiNet<br />
  21. 21. Books<br />Scott, J. (2000). Social network analysis: A handbook (2nd edition). London: Sage Publications. <br />Hanneman, R. A., & Riddle, M. (2005). Introduction to social network methods. Riverside, CA: University of California, Riverside (available at<br />
  22. 22. Journal Articles<br />Shumate, M., Fulk, J., & Monge, P. (2005). Predictors of the HIV/AIDS INGO network over time. Human Communication Research, 31, 482-510.<br />Uzzi, B. (1997). Social structure and competition in interfirm networks: The paradox of embeddedness. Administrative Science Quarterly, 42(1), 35-67.<br />