1. Network Theory and Its Implication in Organizations Kristen Baldauf HuijunSuo

2. Network Basics 2 Parts of a Network: Nodes (People) Edges (Connections) To Study Network Theory: Unit of measurement is a dyad Variables are social relations , not personal attributes

3. Network facebook connection data Facebook Wheel project website Kristen's Facebook wheel interactive display

4. Facebook Network Example

5. Types of Social Relations Similarities: hobbies, likes, dislikes, kin, role-based (i.e. boss) Interactions: asked advice, contacted by some form, influenced by, had sex with, shared information, etc.

6. For Organizations How does the network help organizations? Proximity matters Different connections mean different things Strength of Weak Ties

8. groups

9. communities

10. organizations

12. trade

14. organization: suppliers, customers, allies and competitors (ecology of your business )

16. Terms in Data Analysis: Clique Maximal complete sub-graph Every possible pair of points is directly connected by a line

17. Terms in Data Analysis: Structural Equivalence Function: same the extent to which nodes have a common set of linkages to other nodes in the system

18. Terms in Data Analysis: Structural Hole Broker between two nodes Introduce social capital

19. Terms in Data Collection Ego Network Closed/Whole Network

20. Software UCINET (free for 60 days) http://www.analytictech.com/ucinet/ MultiNet

21. Books Scott, J. (2000). Social network analysis: A handbook (2nd edition). London: Sage Publications. Hanneman, R. A., & Riddle, M. (2005). Introduction to social network methods. Riverside, CA: University of California, Riverside (available at http://faculty.ucr.edu/~hanneman/)

22. Journal Articles Shumate, M., Fulk, J., & Monge, P. (2005). Predictors of the HIV/AIDS INGO network over time. Human Communication Research, 31, 482-510. Uzzi, B. (1997). Social structure and competition in interfirm networks: The paradox of embeddedness. Administrative Science Quarterly, 42(1), 35-67.