Master2019, mass communication, Ain Shams University.

1. Mass Media in
China
By: Dina Moharam

2. Media Ownership in China:
 One of the largest media market in the world.
 Has no Ministry of media.
 There is a department called “The Media Office”
followed by the Council of Ministers.
 Media ownership in China is government-owned.
 private media institutions have been allowed to
be established, but they are licensed and by
monitored by the state. (dmedia, 2016)

3. Press in China:
 There are more than 1000
newspapers.
 Each city has its own title,
 usually published by the local
government, as well as
a local Communist Party daily.

4. The Renmin Ribao (People’s Daily)
3 million copies a day.
Global Times
In English language.

5. Television in China:
 More than 3000 local, regional
and national TV channels.
 TV is available in most homes
and the sector is competitive,
especially in cities.

6.  is the largest and
most powerful national
television station. (BBC, 2018)
 China Central Television (CCTV):

7. Radio in China:
 The Central People’s
Broadcasting Station (CPBS),
the nation’s official radio station,
it has seven channels.

8. Cinema in China:
Jacki Chan
Bruce Lee

9. Young

10. Social Media in China:

11. • In China social media have a different way from the
rest of the world.

12. What will you do
if you know that
Facebook, Twitter
and Instagram will be
blocked in our country?

13.  The great western social networks (Facebook,
WhatsApp, Twitter, Instagram, and others) are blocked
in China.
 This is one of the
reasons why the Chinese
creative industry has
Generated Its own apps.

14. Mobile Applications in China:

15. WeChat:
 The largest messaging app in China.
 Similar to What’sApp.
 It looks like facebook, instagram
and twitter in one application.
 It can do different things: it is
possible to transfer money, pay in
most stores, rent bikes, order food,
hotels, taxis and more. (Demasi,
2016)

16. Weibo:
 It is similar to Facebook and twitter in one
application.

17. Hady Hisham
 21 years old.
 Travelled to China
last July.
 Liked social media
system.
 Wished if we have
a mobile app like
WeChat.

18.  Finally, I think we
couldn’t block social media
apps, but we could e block
useless pages, accounts
or websites.
 Using one application instead of many apps, it will
help marketers to know more about their audience
easily, what they prefer to buy, eat and watch.

19. Thank you
谢谢