Marketng a country

1. Marketing a country

2. marketing defintion :
 Marketing is not just limited to marketing products and
services to the consumer, but it is much more general than
that, it is extended to everything from places to ideas and
in between.
 Marketing has become an essential task in many
countries to market itself and its potential to other
countries.
 marketing as a Tool for Attracting Foreign Investment , it
is about the promotional techniques that countries employ
in their competition to attract foreign direct investment.

3.  there is three basic investment promotion techniques:
image building, investment generation, and investor
services.
 for example ,The most important commodity exported by
Malaysia is palm oil, so large areas of oil palm trees are
cultivated with industries and associated trade.
 so what is the need for a country to market for it self ?
 The country has so many elements that it can shop for
itself, for example:
 There are countries characterized by climate and
landscapes, in the sense that they can shop for tourism, for
example Egypt,
 there are also countries can shop for a product is produced
and superior in production such as "coffee" in Brazil.

4. How to promote a country :
1-creating a marketing
plan:
A. make a list of all the
activities and attractions
available in the country .
Often, tourist are interested
in the things they can do
and see.
B. Create a marketing plan. a
good way to do this is
define market areas that
will draw the most visitors,
like an important historical
site, or a museum.

5. c. Make an action plan. It should include :
 The budget of the marketing plan .
 The source of the funds.
 The responsible parties of putting the marketing plan.
 A timeline for the completion and launch of the
marketing plan.

6. 2-Using Promotional Materials and Local
Media:
A. Create promotional
materials : These can be
promotional t-shirts, hats
and stickers , and Sell
these promotional
materials at local gift
shops .
B. Organize public radio
spots and television ads
with , focusing on the
slogan for the country and
the points discussed in the
marketing plan.

7. c. create a detailed map for tourists and place them in
local malls, restaurants, and bars.The map can include
a brief description of key attractions and sites, as well
as activities tourists can do at these locations.

8. 3- Using Social Media and Other Online Tools:
A. Make a website and keep
a blog . Be sure to use
high quality images and
graphics on the site so it
looks professional and
inviting.
B. Create a Facebook page
and post something every
day .
C. Promote the country on
other social media
platforms like Twitter and
Instagram.

9. D. Start a Youtube page.
Youtube is another great way
to promote your country and
attract more tourists.
E. Use an app to promote
events and attractions.

10. Welcome to Egypt

11. 1-creating a marketing plan:
A. make a
list of all
the
activities
that
available
in egypt.
such as :
safari ,
diving
and hot
air
balloon
ride

12. B. define
market areas
that will draw
the most
visitors, like
an important
historical
site, or a
museum.
such as:
egyption
museum ,
pyramids and
salah edin
castel

13. C. create a detailed map
for tourists include an
attractive sites and
place it in local malls,
restaurants, and bars.

14. 2- Using Social Media and Other Online
Tools:
A. Promote the country on
social media like
Twitter , Instagram and
Facebook

15. and post something every
day about the most tourism
areas in egypt such as:
luxor and aswan , nile
river ,and sharm elsheikh

16. and about the most
relaxtion areas such as:
siwa oasis and dahab.

17. For example in 2016
 The official channel of the Tourism Promotion Authority
has launched a short film entitled "This is Egypt" on
youtube site to promote tourism to Egypt .