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Social Media for Boring Businesses

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This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.

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Social Media for Boring Businesses

  1. 1. Social Media for Boring Businesses Michelle G. Held MetroNY.com Pintalk.net
  2. 2. Disclaimer: All graphics are for educational purposes only in accordance with the Fair Use Act. All trademarks, trade names, or logos mentioned or used are the property of their respective owners.
  3. 3. SOCIAL MEDIA for BORING BUSINESSES
  4. 4. metrony.com/ASW17
  5. 5. Why?
  6. 6. Who’s Boring? • Many B2Bs • Industrial equipment • Goods • Services
  7. 7.  Beauty  Food  Drink  Travel  Fashion  Tech  Entertainment
  8. 8. 31.7k followers 142k followers 52k followers 928 followers
  9. 9. 3k followers 29k followers 463k followers 9,202 followers
  10. 10. 296k followers 345k followers 2.8M followers 132k followers 547k followers
  11. 11. 2x likes
  12. 12. 266k followers 431k followers 1.8M followers 98k followers
  13. 13. Video is engaging!
  14. 14. Purpose • Mission statement • Why are you in business? • What makes your biz/product unique? • What separates you from the competition? • Focus on how a product, brand or offer can help people, make life easier, more enjoyable, etc...
  15. 15. Where is Your Audience?
  16. 16. • Use Facebook native scheduler to schedule posts • Upload videos directly to FB • Emotion – amusing, surprising, hate, love, beautiful, surprising, shocking • Use photos of animals, videos, quotes, facts • Try FB / IG Live • Boost soft content like positive reviews • Use best performing organic posts as ads • Use promoted posts to build a following • Local awareness campaigns • Form a user group
  17. 17. • 52% follow for offers or promotions • Join a Twitter chat • Use location data in posts • Images receive 18% more engagement • Hashtags get 2x more engagement • Include “Please retweet” for 4x more #RT • Tweet regularly • Retweet others! • Top 5 / 10 {list} • how to • {new} blog {post} • Help, Great, Free, Follow
  18. 18. We process visual data 60k times faster than text!
  19. 19. • Posts tagged with a location get +79% engagement • Photos of human faces are 38% more likely to get likes • Use #hashtags 7 – 11 is optimal • Filtered photos 21% more likely to be viewed • Filtered photos 45% more likely to get comments • Post at optimum times • Convert to biz account to get stats
  20. 20. Tools • Hootsuite Pro • Feedly – $ • Instagram Followers Lost / Untweeps / Who Unfollowed Me • Corel Video Studio X9 Ultimate / Filmora • SEMRush • IFTTT.com • all-hashtag.com
  21. 21. What?
  22. 22. Suggested Content • Quotes • Questions / Polls • Blog Posts • Infographics / Data • Hacks / DIY / How-to
  23. 23. More Content • Don’t be too salesy • How-to videos • Reviews • Use FB / IG Live • Boost Posts • Local Awareness • Form niche user group • Check stats often! • Post regularly
  24. 24. More… • Respond to comments • Use hashtags • Optimize time of day • Use analytics! • SEO for YouTube • Use SM for customer service • Post on a regular schedule
  25. 25. Mo Let’s connect! Metrony.com Twitter: @metrony LinkedIn.com/in/metrony PinTalk.net Twitter: @pintalknet Pinterest: @Pintalk Michelle G. Held MetroNY, LLC
  26. 26. © Copyright

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