Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
THE
NEXT
AFFILIATE
MARKETING
FRONTIER
SOME
COMMON
MISCONCEPTIONS
MISCONCEPTIONS
Everybody Speaks African
OH YES…..
MISCONCEPTIONS
Africa is a country
NOW THAT WE’VE CLEARED THAT UP
RAPID FIRE STATS
POPULATION
1.1B
MOBILE
AS PRIMARY
DEVICE
82%
INTERNET
ACTIVE
29%
722MILLION
MOBILE
CONNECTIONS
342MILLION
ACTIVE
INTERNET
USERS
129MILLION
ACTIVE
SOCIAL
MEDIA
USERS
POPULATION
53
MILLION
MOBILE
CONNECTIONS
85
MILLION
INTERNET
ACTIVE USERS
27
MILLION
SOCIAL MEDIA
ACTIVE USERS
13
MILLION
ACTIVE DAILY
59%
56%
SEARCHED
FOR PRODUCTS &
SERVICES ONLINE
43%
SEARCHED
USING A SHOPPING
COMPARISON SITE
72%
33%
VISITED
AN ONLINE STORE
27%
PURCHASED
ONLINE
12%
PURCHASED
VIA MOBILE
SO WHY CARE?
E-COMMERCE
CUSTOMER
ACQUISITION
LEAD
GENERATION
ONLINE
SHOPPING
FINANCIAL
SERVICES
LOANS
& DEBT
SOFTWARE
& UTILITIES
APP
INSTALLS
ACCOMODATION
& TRAVEL
Traveltickets
Books
Ticketsforevents
Fashion
Hotelbookings
TOP SHOPPING VERTICALS
BEST
PERFORMING
CHANNELS
SMS
MESSAGING
SOCIAL
MEDIA
OPPORTUNITIES
App Installs
Electronics
Appliances
Travel
Finance
Software
& Utilities
Nutrition
Fitness
Work
from
home
Sports
Entertainm...
Lead Generation
Pay Per Call
Merchant Ads
Host ‘n Post
Curated Shopping
#whatworksinZA
EMAIL
EXIT
TRAFFIC
DISPLAY
ADS
PROGRAMATIC
SOCIAL
SEO
WHAAAT?!
AFFILIATES
BE
USING
CONTEXTUAL
PAID
SEARCH
C...
WHO’S DOING IT RIGHT
ENSURE
COMPLIANCE
WITH
LOCAL LAWS
LANGUAGE CONTENT PRICING
Digital
advertising
network
specializing
in lead
generation,
customer
acquisition &
e-commerce.
www.offerforge.com
follow ...
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Africa – the Next Affiliate Marketing Frontier
Upcoming SlideShare
Loading in …5
×

Africa – the Next Affiliate Marketing Frontier

794 views

Published on

This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: With 600 million connected consumers, Africa is fast becoming a hotbed for online and mobile engagement, innovation, and services. Learn how to dominate this new market though affiliate marketing.

Published in: Business
  • Be the first to comment

Africa – the Next Affiliate Marketing Frontier

  1. 1. THE NEXT AFFILIATE MARKETING FRONTIER
  2. 2. SOME COMMON MISCONCEPTIONS
  3. 3. MISCONCEPTIONS Everybody Speaks African
  4. 4. OH YES…..
  5. 5. MISCONCEPTIONS Africa is a country
  6. 6. NOW THAT WE’VE CLEARED THAT UP
  7. 7. RAPID FIRE STATS
  8. 8. POPULATION 1.1B
  9. 9. MOBILE AS PRIMARY DEVICE 82%
  10. 10. INTERNET ACTIVE 29%
  11. 11. 722MILLION MOBILE CONNECTIONS
  12. 12. 342MILLION ACTIVE INTERNET USERS
  13. 13. 129MILLION ACTIVE SOCIAL MEDIA USERS
  14. 14. POPULATION 53 MILLION
  15. 15. MOBILE CONNECTIONS 85 MILLION
  16. 16. INTERNET ACTIVE USERS 27 MILLION
  17. 17. SOCIAL MEDIA ACTIVE USERS 13 MILLION
  18. 18. ACTIVE DAILY 59%
  19. 19. 56%
  20. 20. SEARCHED FOR PRODUCTS & SERVICES ONLINE 43%
  21. 21. SEARCHED USING A SHOPPING COMPARISON SITE 72%
  22. 22. 33% VISITED AN ONLINE STORE
  23. 23. 27% PURCHASED ONLINE
  24. 24. 12% PURCHASED VIA MOBILE
  25. 25. SO WHY CARE?
  26. 26. E-COMMERCE CUSTOMER ACQUISITION LEAD GENERATION
  27. 27. ONLINE SHOPPING FINANCIAL SERVICES LOANS & DEBT SOFTWARE & UTILITIES APP INSTALLS ACCOMODATION & TRAVEL
  28. 28. Traveltickets Books Ticketsforevents Fashion Hotelbookings TOP SHOPPING VERTICALS
  29. 29. BEST PERFORMING CHANNELS SMS MESSAGING SOCIAL MEDIA
  30. 30. OPPORTUNITIES
  31. 31. App Installs Electronics Appliances Travel Finance Software & Utilities Nutrition Fitness Work from home Sports Entertainment Gaming Fashion Tickets
  32. 32. Lead Generation Pay Per Call Merchant Ads Host ‘n Post Curated Shopping
  33. 33. #whatworksinZA EMAIL EXIT TRAFFIC DISPLAY ADS PROGRAMATIC SOCIAL SEO WHAAAT?! AFFILIATES BE USING CONTEXTUAL PAID SEARCH CONTENT
  34. 34. WHO’S DOING IT RIGHT
  35. 35. ENSURE COMPLIANCE WITH LOCAL LAWS
  36. 36. LANGUAGE CONTENT PRICING
  37. 37. Digital advertising network specializing in lead generation, customer acquisition & e-commerce. www.offerforge.com follow us on @offerforge www.facebook.com/offerforge jonathan@offerforge.com

×