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Maximizing Sales in Fragmented Stores.

My Story
Traffic Revenue

“Geo-Fragmentation”

Global Amazon Ecosystem
14 Amazon Storefronts 12 Associates Programs

Region Specific Storefronts
Differences:
Domain
Prod. ID/ISBN
Language
Currency
Shipping
Prime Avail.
Accounts
…
Amazon.com Amazon.de
(User Experience Challenges)

Storefront Specific Affiliate
(Monetization Challenges)

Most Think…
Traffic Site Affiliated Store

But In Reality…

But In Reality…
Traffic Site Affiliated Store

Opportunity!
Traffic Site Affiliated Store

Ideal
Traffic Site Affiliated Store

Just Amazon?

+ =
10
different
options
Just Geography?

Why?
Traffic X Conversion Rate = Revenue
Good luck!
(It’s hard)
Cater to more of your audience!
(instead of ignoring them)

Step 1 - Understand It
Do you have International Traffic?
Do your affiliate partners have Multiple Destinations?
Do your affiliate partners use Multiple Affiliate Programs?

Step 2 - Fix It
Ignore it…
Provide multiple links…
Geo-targeting / Dynamic links…
Options:

Recap
• Global e-retailers often have “geo-fragmentation”
• Country / Region specific storefronts
• Storefront specific affiliate programs
• Most publishers have diverse (and international) traffic
• A single destination often isn’t ideal
• Understand how this impacts you
• Fix it to earn more (it’s that simple!)

Who Am I?
• Hated affiliate marketing in college
• Learned with iTunes and Amazon
• Wrote a book about the iTunes Affiliate Program
• Got a “cease & desist” from Apple, then job offer
• Became the Global Program / Product Manager
• GeoRiot -> Geniuslink
• Consulting for Microsoft Store and NBCUniversal

Questions?

Thanks!
Jesse Lakes
jl@geni.us
@jesselakes