Solo session led by Emily Noszkay of Conde Nast

1. How to win at affiliate & influence
readers
Emily Noszkay
Senior Director of Commerce, Conde Nast
The only presentation you need if you work in
affiliate, want to create a sustainable business
model and like British people

2. Hello! I’m Emily
I grew up in Cornwall, UK (known for pasties and
surfing)
I moved to the States in July 2015 because I met a
boy (who is now my husband)
I live in Manhattan, NYC and I love Bud Light
and Mozzarella Sticks
I love corgis and hanging out outside the dog
park in Madison Square Park
I’m the Senior Director of Commerce at
Conde Nast
I oversee a team of 21 working on commerce
(mainly focused on affiliate)
I started my affiliate experience at Skimlinks
NYC, where I worked for two years
I studied journalism in the UK and wrote for
Horse & Hound, Now!, Beach Tomato and
Positive Luxury

3. Why are we talking about affiliate?
$1 out of every $5 $4.1 trillion by 2020 Value of acquisition

4. Launching an affiliate business
Building a team Nurturing the business

5. The Commerce Levers
Affiliate Clicks Earnings Per Click Revenue
Page
views
Content
volume
CTR CPA CVR AOV

6. Think about the funnel
Inspiration & influence
Purchase decision
Coupon
Scale Scale

7. Focus on traffic sources, not just content
Evergreen
content
Tentpole
events
Franchises Newsletter Brand events
Link
optimization
80% 20%

8. Create and understand your value…..
Discovery & curation Opinion Testing & reviews

9. …..in order to influence your readers
Understand your
current audience
Create content for a
new audience

10. Don’t forget the TARP
Trust
Authority
Reputation
Personalization

11. Questions?
Emily_Noszkay@condenast.com