This is a presentation by Nathan Engels from the Bloggy Conference 2012 in Cincinnati, OH.

1. Show Me the
MONEY!!
MONETIZATION SESSION AT
#BLOGGYCON
NATHAN ENGELS
WEUSECOUPONS.COM
@WEUSECOUPONS

2. About Me…
 Married in 2007 and have a 2 year old
 Started in 2008
 Turned into my full time job in 2010
 Single family income (I’m it)

3. Before You Make Money…..
 You need to have CONTENT!!!!
Content  Traffic  Readers  Income

4. If You Think That’s Easy…
 Then quit now!!
 Blogging is SUPER HARD!!
 Ask any successful blogger about the pressures, the
drive, consistency necessary to maintain success!
 Blogging isn’t an EASY meal ticket, it’s a hard fought
one
 Earning money is even harder!
 Don’t expect to hit the jackpot!

5. Money Making Basics
 Two Basic Types of Income Generation
 Passive Strategies
 Active Strategies
 Placement
 Where to Place
 How Often
 Psychology of the Reader
 What to Charge
 Private Ads
 Sponsored Posts
 Reviews/Giveaways

6. Passive Income
 Definition: Ads that are set up once and earn
without the blogger doing anything except creating
content!
 Google Adsense is by far the largest
 Ad Networks like Glam, BlogHer, LifeTime Moms
 InfoLinks & Kontera text placement ads

7. Google Adsense
 Google Adsense
 You are allowed THREE image/text ads per page
 You are allowed THREE link unit ads per page
 Additional ads will be displayed as blank space
 Basic RULES:
 NO adult content
 NEVER click on your own ads EVER. Period. End of Story!!
 Read their RULES!! http://bit.ly/Adsense101

8. Google Adsense Do’s & Don’ts
DO’S
 First you must read, understand and follow Google Adsense terms and conditions before you begin.
http://bit.ly/Adsense101
 Try to increase the traffic of you site. It’s simple but need to work hard to get better traffic. Also you
can say as More Traffic => More Clicks => More Income
 The content of your blog should be original and unique.
 Update your site contents frequently to avoid old contents problem.
 Your site must be easily navigable.
DON’TS
 Don’t be over smart. Do not click on your own ads. It is the most important.
 Don’t ask anyone (family members, friends, colleagues etc) or urge visitors to click ads on your sites.
 Don’t try to edit Adsense code. Place the code as it is generated by Adsense tool.
 Don’t copy and paste copyrighted material on your blogs or sites.
 Don’t use contents related to Porn or illegal activities, including ANY adult related content.
 Do not keep Google ads in Pop-ups.

9. Ad Networks
 Ad Networks generally pay LESS than Adsense (not
always but I’ve personally found that to be true)
 Good Ad Networks:

10. Ad Network Basics
 1. When should you join an ad network?
 If you have decided that you would like to make some money from your blog and are considering running
ads, my rule of thumb is, don’t bother joining an ad network if you don’t have at least 1000 page views a day.
Seem high? Ads for the most part work off of a RPM model, or “Revenue Per Mille (Thousand)” impressions.
Let’s just say you can get a $3 net RPM for all the ads on your blog. That means at 1000 page views a
day, you’ll make $3 per day from those ads, or $90 a month. Depending on the ad network, and the time of
year (more spending on ads in Q4), this average net RPM figure could be somewhat higher, or lower. But a $3
RPM is a good place to start. So, if you have 100 page views a day, that translates into only $9 a month. Good
enough for Adsense, but not worth an Ad Network in my opinion.
 2. Do Your Due Diligence - Ask others who are in Ad Networks
 3. Placement Requirements - Many ad networks will require that their ad appear “above the fold”, or
above the point on the web page after which a reader would have to scroll down to find more content. This ad
placement is considered “premium” and ad networks can charge advertisers higher rates for it (making more
money for you).
 4. Compensation & Payment - While Adsense has a net 30 payment , Glam has an amazing net 120!! That
means money you earned in February, you won't see until June or July. Once it starts flowing though, it
should be regular.
 5. Contract Terms - So you’ve chosen an ad network, applied and been accepted. Now you need to sign the
contract. What should you look out for? Read through the contract carefully and flag anything that appears
like it shouldn’t be there. For instance, one contract I was handed by an ad network wanted me to give the ad
network first right of refusal if I decided to sell my blog. What the heck that condition was doing in an
advertising contract I don’t know, but I refused to agree to it. Contracts should demonstrate mutuality.

11. Where to Place Ads?!
 Ad placement is CRITICAL to your overall success!
It took me about a year to figure out which ads
performed best where!
 Test ads and their placement with CHANNELS on
Adsense.
 THINK about your readers! Use Psychology to
earn more!!

12. Psychology of your Reader
 Understand how your readers USE YOUR SITE!!
 LEARN generally where the best ad placements are!
 TEST to see how your readers interact with ads
 Let’s do a little test!!

15. Active Income
 Active income is anything you have to do ACTIVELY
to earn income. In other words, you can’t set it and
forget it!
 Affiliates
 Sponsored Posts
 Private Ads

16. Affiliates
 Affiliates aren’t for everyone!! Remember, if you’re
writing about depression, you aren’t going to be posting a
great affiliate deal on Helicopters!
 Good Affiliates to Look Into:
 Amazon
 LinkShare
 Commission Junction
 ShareASale
 Escalate Media
 MySavings Media
 Impact Radius

17. Be Relevant with Affiliates
 If you are writing a post about cheese making, use an
Amazon affiliate link to the ingredients and mention
you can get some of the ingredients
 Don’t post something that doesn’t fit your
audience, chances are it won’t sell
 Affiliates can be tricky, test out the waters!
 Learn what works for your site.
 Amazon and CJ are the biggest programs, start there

18. Affiliates do have Banner Ads
 If an affiliate program does very well on your
site, consider placing a banner for that product or
service in your side bar!
 This will allow readers to access to opportunity
without you having to actively push it!
 Be careful. Don’t overwhelm your sidebar with tons
of offers, it will look spammy and can turn off
potential readers to your site.

19. Sponsored Posts
 Remember bloggers SHOULDN’T work for free!!
 If a company approaches you and asks you to post
something, DON’T post it unless they pay!!* The
asterisk is there because I will sometimes give away a
freebie if I think there is a possibility of a larger
relationship.
 But remember the company MUST look at the ROI.
They can’t pay you $1000 for a sponsored post if you
only have 1,000 visitors to your site!!

20. Sponsors Posts – How Much Should I Charge?
 Okay…..the real answer is it depends!!
 Audience, page views, social reach, the brand
themselves.
 My site reaches almost 300,000 unique people
monthly and last month we had 3 million page views.
 My cost for sponsored content starts usually at $250.
 I encourage YOU to start around $25 and go up. The
larger you are the more you can charge.
 Remember to make them pay BEFORE you post!!!!

21. Reviews & Giveaways
 Should I charge for a review? My opinion is NO. It
corrupts your judgment and creditability. Imagine if
you gave the company a negative review AND took
their money?! If a product is so small to
review, charge for placement, call it a paid post.
 Should I charge for giveaways? It depends. I rarely
charge for giveaways, BUT others charge a
substantial amount. Giveaways take time and energy
and that shouldn’t be free. Make sure the giveaway
benefits you in some way.

22. Can I Earn a Full Time Income Blogging?
 Truthfully, it’s so HARD. That was never my goal.
 Most bloggers won’t earn vast amounts of
money, but even $100-$200 a month is nice.
 Remember WHY you started blogging. Remember
WHO you started blogging for. If you are constantly
worried about SEO and Income you’ll lose your focus
and your audience will see that.

23. Questions?!
 Feel free to email me at :
 nathan.weusecoupons@gmail.com
 Tweet or Follow me at :
 @weusecoupons