Archives from my sales and marketing blog part two
How does B2B internet marketing work?
1. How does B2B internet marketing work?
Hi Mary J,
Your website must contain answers to pressing problems of that company. It must be simple and
easy to find information appealing to that company.
First and foremost, always remember the real reason for which you get into business. It is for one
primary reason that MUST be your focus. That reason is to serve a niche market.
If you serve everyone you are too generalized. When you are a generic name, without a brand, you
are spread too thin.
For example, I specialize in sales copywriting. I write all kinds of sales letters, ebooks, booklets used
as premiums or incentives to encourage customers to renew memberships or to buy more product
and I write marketing white papers. I also do article marketing that is one of the most cost effective
ways to promote your business online.
When you do B2B Internet marketing, you must learn to "speak" business need talk. To learn what
that is, look at the mission statements on the websites of your target market you desire to serve.
What is important to that business? You make that business' goals important to you. You become a
personal shopper for that company, looking to find answers to help that business improve business
or get more business.
Please go to my website and read some articles
there for your marketing needs. It is
http://www.yoursecretwishes.com.
Many people forget to brand their business.
Your business must stand out compared with
your competitors to be seen in the sea of
competition.
Look at my simple website as an example. Your website must engage and interest your market to
keep coming back for more.
Keep your solutions before your target. That is another key thing that makes you stand out from
your competition.
When you give solutions, people keep coming to you for the answers. That gets you business. A lot of
companies use what's called push marketing. That is an ineffective marketing method today. Social
networking works much better than push marketing.
You might also check with Wikipedia about e-commerce. Here's a link that might help in addition to
2. what I've already offered.
http://en.wikipedia.org/wiki/E-commerce
For any other questions, please contact me via my website information.
Create a great business!
Susan