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MORE STORED DATA THAN EVER 
• DATA IS THE DNA OF YOUR DEALERSHIP! 
• IT HELPS ALL PARTS FUNCTION SEAMLESS 
• IT HAS DISTINCT CHARACTERISTICS 
sales 
Service/ 
parts 
data
DEALERS ONLY USE 20% OF DATA 
BIRTHDAY 
VEHICLE 
ANNIVERSARY 
SERVICE 
APPT 
LEASE 
POSSIBLY 
EQUITY 
SALES 
LIVE 
MARKETING 
DATA 
CRM 
No valuable ROI, OR ACCOUNTABILITY
DATA INTEGRITY IS A STRUGGLE 
• TIME SENSITIVE MESSAGES 
• MOVING THE SLEEPY BUYERS LIVING IN YOUR DMS 
• OUR SYSTEM SEEKS OUT THE HIGH PROBABLE BUYERS 
Maybe I will 
look at a new 
car today …..
PERFECT PROSPECTS 
It is 17x more expensive to gain new customers, than to just work on keeping the ones in 
• EASIEST 
• LEAST EXPENSIVE 
• ORGANIC LEADS 
your DMS!
LIVE MARKETING BOLTS ON 
and automates the data 
• WITH CLEAR IDEA OF ROI, MONTHLY 
• DATA HYGIENE EVERY CAMPAIGN (NOT ONCE A YEAR) 
• IF YOU DON’T MARKET TO YOUR CUSTOMERS, ANOTHER DEALER WILL 
• CATCHY, CALL TO ACTION TEMPLATES 
• ENSURE DATA INTEGRITY 
• ENGAGES CUSTOMERS SO YOU CAN SELL MORE 
• DRIVES LOYALTY 
The RIGHT MESSAGE TO THE RIGHT CUSTOMER, EVERY TIME
EXTREME TRAFFIC TO ALL DEPARTMENTS 
PURCHASE 
EVALUATION 
AWARENESS 
LIVE 
MARKETIN 
GSOLUTIO 
N 
LIVE MARKETING 
EDUCATION 
TARGETED N 
EMAIL 
DIRECT 
MAIL 
CALL TEXT 
O 
N 
- 
T 
A 
R 
G 
E 
T 
E 
D 
CONQUEST 
OTHER DEALERS 
CUSTOMERS 
V 
A 
R 
I 
A 
B 
L 
E
MULIT CHANNEL MARKETING 
MULTI CHANNEL MARKETING 
RELEVANT MESSAGE, RELEVANT TIMING 
DATA INTEGRITY
Data Driven Dealerships - SELL MORE VEHICLES

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Data Driven Dealerships - SELL MORE VEHICLES

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  • 3. DEALERS ONLY USE 20% OF DATA BIRTHDAY VEHICLE ANNIVERSARY SERVICE APPT LEASE POSSIBLY EQUITY SALES LIVE MARKETING DATA CRM No valuable ROI, OR ACCOUNTABILITY
  • 4. DATA INTEGRITY IS A STRUGGLE • TIME SENSITIVE MESSAGES • MOVING THE SLEEPY BUYERS LIVING IN YOUR DMS • OUR SYSTEM SEEKS OUT THE HIGH PROBABLE BUYERS Maybe I will look at a new car today …..
  • 5. PERFECT PROSPECTS It is 17x more expensive to gain new customers, than to just work on keeping the ones in • EASIEST • LEAST EXPENSIVE • ORGANIC LEADS your DMS!
  • 6. LIVE MARKETING BOLTS ON and automates the data • WITH CLEAR IDEA OF ROI, MONTHLY • DATA HYGIENE EVERY CAMPAIGN (NOT ONCE A YEAR) • IF YOU DON’T MARKET TO YOUR CUSTOMERS, ANOTHER DEALER WILL • CATCHY, CALL TO ACTION TEMPLATES • ENSURE DATA INTEGRITY • ENGAGES CUSTOMERS SO YOU CAN SELL MORE • DRIVES LOYALTY The RIGHT MESSAGE TO THE RIGHT CUSTOMER, EVERY TIME
  • 7. EXTREME TRAFFIC TO ALL DEPARTMENTS PURCHASE EVALUATION AWARENESS LIVE MARKETIN GSOLUTIO N LIVE MARKETING EDUCATION TARGETED N EMAIL DIRECT MAIL CALL TEXT O N - T A R G E T E D CONQUEST OTHER DEALERS CUSTOMERS V A R I A B L E
  • 8. MULIT CHANNEL MARKETING MULTI CHANNEL MARKETING RELEVANT MESSAGE, RELEVANT TIMING DATA INTEGRITY