Intro To Google Website Optimizer Sam Michelson Affilicon Israel June 2009

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Intro To Google Website Optimizer Sam Michelson Affilicon Israel June 2009

  1. 1. Intro to Google Website Optimizer Sam Michelson June 1, 2009
  2. 2. What Google Website Optimizer Can do for You <ul><li>Makes testing changes to websites very easy </li></ul><ul><ul><li>A/B Test of redesign </li></ul></ul><ul><ul><li>One or more changes to conversion forms </li></ul></ul><ul><li>Follow-up Testing to tweak results </li></ul>
  3. 3. What you need to get started <ul><li>An account with Google </li></ul><ul><li>TRAFFIC + A website with potential conversion </li></ul><ul><li>Control of the website so you can add code </li></ul><ul><li>Someone to add the code </li></ul><ul><li>Ideas for conversion improvement </li></ul><ul><li>Patience </li></ul>
  4. 4. What you need to get started - details <ul><li>An account with Google </li></ul><ul><li>TRAFFIC + A website with potential conversion </li></ul><ul><ul><li>A “thank you for your purchase” page </li></ul></ul><ul><ul><li>A page on a third-party site </li></ul></ul><ul><ul><li>Clicking a link </li></ul></ul><ul><ul><li>Staying on site for x minutes </li></ul></ul><ul><li>Control of the website so you can add code </li></ul><ul><li>Someone to add the code </li></ul><ul><li>Ideas for conversion improvement </li></ul><ul><li>Patience </li></ul>
  5. 5. What you need to get started - details <ul><li>An account with Google </li></ul><ul><li>TRAFFIC + A website with potential conversion </li></ul><ul><li>Control of the website so you can add code </li></ul><ul><ul><li>Ability to edit template files </li></ul></ul><ul><ul><li>Ability to place code on the conversion page </li></ul></ul><ul><li>Someone to add the code </li></ul><ul><li>Ideas for conversion improvement </li></ul><ul><li>Patience </li></ul>
  6. 6. What you need to get started - details <ul><li>An account with Google </li></ul><ul><li>TRAFFIC + A website with potential conversion </li></ul><ul><li>Control of the website so you can add code </li></ul><ul><li>Someone to add the code </li></ul><ul><ul><li>Anyone who tinkers with HTML should be able to do this </li></ul></ul><ul><li>Ideas for conversion improvement </li></ul><ul><li>Patience </li></ul>
  7. 7. What you need to get started - details <ul><li>An account with Google </li></ul><ul><li>TRAFFIC + A website with potential conversion </li></ul><ul><li>Control of the website so you can add code </li></ul><ul><li>Someone to add the code </li></ul><ul><li>Ideas for conversion improvement </li></ul><ul><ul><li>Buttons </li></ul></ul><ul><ul><li>Colors </li></ul></ul><ul><ul><li>Call to Action </li></ul></ul><ul><ul><li>Fonts </li></ul></ul><ul><li>Patience </li></ul>
  8. 8. What you need to get started - details <ul><li>An account with Google </li></ul><ul><li>TRAFFIC + A website with potential conversion </li></ul><ul><li>Control of the website so you can add code </li></ul><ul><li>Someone to add the code </li></ul><ul><li>Ideas for conversion improvement </li></ul><ul><li>Patience </li></ul><ul><ul><li>Tests require tens of conversions – usually thousands of visitors… </li></ul></ul><ul><ul><li>Easy to make decisions too early in the test </li></ul></ul>
  9. 9. Let’s Create a new “Experiment”
  10. 10. Creating a new “Experiment”
  11. 11. Multivariate vs. A/B Experiment
  12. 12. Preparing yourself for the Experiment
  13. 13. Three things we need, to implement the experiment <ul><li>Choose the page you would like to test </li></ul><ul><li>Choose your page sections </li></ul><ul><li>Identify your conversion / success / goal page </li></ul>
  14. 14. Name of Experiment, Test Page, Conversion Page
  15. 15. Identifying the Test Page <ul><li>http://www.condominiumcentral.net/testpage.htm </li></ul>
  16. 16. Testing several factors (in this case two)
  17. 17. The Code – Place these snippets on the Test Page
  18. 18. The Code – Place these snippets on the Conversion Page
  19. 19. The Results – in progress
  20. 20. The Results - in progress
  21. 21. The Results – in progress
  22. 22. <ul><li>Sam Michelson </li></ul><ul><li>http://twitter.com/sammichelson </li></ul><ul><li>http://www.FiveBlocks.com </li></ul>Thank You!

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