Introduction To On Page Seo Eli Feldblum June 2009

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Introduction To On Page Seo Eli Feldblum June 2009

  1. 1. June 2009 Eli Feldblum
  2. 2. <ul><li>Marketing is Marketing, Not Popularity </li></ul><ul><li>Know Your Audience </li></ul><ul><li>Content is King; Relevance Rules </li></ul><ul><li>Leave Ego Aside </li></ul><ul><li>Know When to Say “No” or “I Don’t Know” </li></ul><ul><li>Test, Test, Test </li></ul><ul><li>Make Money (Without Spending It) </li></ul><ul><li>Winning Has Nothing to do with Competition </li></ul><ul><li>It’s all up to you! </li></ul>
  3. 6. ENGAGING “ Users prefer natural results over paid results at a rate of three to one” -Google Study, 2007
  4. 7. SEO spend in 2007 was $1.3B in the U.S. and $650M in the U.K. GROWING -SEMPO Study, 2008 Growth of Search Marketing, in Billions
  5. 8. AMAZING Natural listings receive 800% more traffic than paid listings and convert better. -Didit, Enquiro & Eyetools Study, 2005
  6. 9. Help, I’m in a Nutshell!
  7. 11. <ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>http://freekeywords.wordtracker.com/ </li></ul><ul><li>http://www.keyworddiscovery.com/search.html </li></ul><ul><li>http://www.google.com/trends </li></ul><ul><li> http://www.google.com/sktool/ </li></ul><ul><li>http://www.google.com/webhp?complete=1&hl=en </li></ul><ul><li>http://search.yahoo.com (Search Assist) </li></ul><ul><li>http://labs.google.com/sets </li></ul><ul><li>http://www.synonymlab.com/ </li></ul>

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