The document discusses how industrial internet and Internet of Things (IoT) enable new business models. It presents Gartner's four main IoT business models: optimize utilization, pay-per-use, remote operation, and provide digital services and content. It provides examples of companies using each model and discusses IoT service models. The document also introduces Espotel as an IoT integrator that brings data from the physical world to customers' IT systems and provides an example IoT business case using LoRa RF technology.