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Get close to youth at ESOMAR Qualitative 2014

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Get close to youth at ESOMAR Qualitative 2014, presented by Joeri Van den Bergh (InSites Consulting) and Simone Reitbauer (VIACOM Insights) on Tuesday November 18 2014 in Venice (IT)

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Get close to youth at ESOMAR Qualitative 2014

  1. 1. CELEBRATING* BEING PART OF THEIR JOURNEY * BEING… NOT BORING* SHARING STORIES* * ALL THE TIME BEING IN THE HEART OF YOUTH MEANS
  2. 2. •3 weeksJune-July 2013 •10 countries & in one language (English) •120 active community participants + 30 active blog participants across all 10 countries •Total of 2820 community posts + 322 blog posts The celebratingyouthcommunity
  3. 3. YOLO ≠YOLT
  4. 4. Amsterdam Stockholm Berlin Warsaw 78% participation 61% participation 52% participation 75% participation
  5. 5. Low #selfiesteem?
  6. 6. Online Online questionaire YouTube Pre-roll videos
  7. 7. Facebook How we engaged Millenials
  8. 8. All partnerssharedstoryvia SocialMedia –andletuserssharefurther
  9. 9. Fans reacting
  10. 10. @Joeri_InSites joerivandenbergh www.howcoolbrandsstayhot.com Co-founder,Gen Y expert & marketing authorInSitesConsulting Joeri Van den Bergh Simone Reitbauer Head of Research & InSightsVIMN Northern Europe @VIMNInsights vimninsights.viacom.com

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