The document discusses strategies for designing magazine layouts and content to appeal to target audiences. It describes inserting column guides, moving guides, using bold headings, trendy fonts, and center-staged photos. Photos are chosen to attract readers' interest and support themes through visual cues like headsets, keyboards, and event tickets around models' necks. Captions explain how images relate to articles and create impressions to draw in different demographics.
Unit-IV; Professional Sales Representative (PSR).pptx
Contents as1
1. So after going to layout to create guides, just like I did when creating my
columns I typed in the desired number of columns where in this case being
15.
2. Note: Once your columns or guides are inserted you can
Here it is in action, and move lines by; 1) right clicking on that line 2) going to grids
neater. and guides 3) unclick ‘lock column guides‘ 4) Then drag!
3. Subheadings are very important as this could potentially be what people
are drawn to the article through.
‘6 Deepness of shallowness’ a short subheading which has
two strong abstract nouns which show this is a subject of
strong emotions. This will appeal to my target audience as
many youth are interested in shocking stories. It rhyming
and having a rhythm allows it to become memorable to the
reader so that even if they put down the magazine they will
remember to read this later.
‘10 Only God can judge me’ here I used a popular phrase
which everyone will know of; Christian or non Christian. This
is a line used much by the youth as well so they will be
attracted to this article.
You see an example of a
popular phrase used in one
of my case studies.
‘31 leaving lonely’ is the use of
In my study I saw that they included popular social network sites on their
personification which many will find magazine as internet is a major part of peoples life. I used ‘14 Gospel
puzzling and will want to find out the Cypher’ a popular music websites where young people share and comment
story behind it. I use a similar tactic with on gospel rap/hip-hop, many of my target audience will be able to relate to
this as it is widely known among the youth not only Christians but anyone
‘18 Fall in hope’ this is a paradox that as interested in rap.
well will draw people into reading this
article. I got this technique
from my research.
4. I changed my masthead into a
simpler font to match that of
the front page and to make it My text in preview mode
more clear. Although my seems a bit too spaced
research showed me most rap out and resembling that of
magazines do not have
‘contents’ written on it I
a shopping list.
wanted to put it up to give the
page ‘power!’ As to me this is
an important page that
deserves its own name. I put
the masthead in the upper left
hand corner as this is where
westerners automatically look
when observing a document
with text.
5. Here I have the
heading of each
section bolder than
the rest of the text
so that readers can
navigate to their
favourite articles
quicker.
I made the heading larger and a more
trendy font so that it will be clear to the
Just as you see here. reader where each sections starts.
6. To develop the photos idea I Yes I was challenging
started of by making a rectangle. I conventions, as my case
copied and pasted it , making studies showed me there
sure that all were the same, then was one main picture
by using the rotator I would rotate that takes up a third of a
it to my desired position. page. But though I have
four small pictures all are
in the middle- still centre
staged, they all give a
variation of what is going
to be in the magazine
visually and lastly it
gives my magazine its
own individual identity
7. Choosing my pictures
Putting a picture of an attractive girl
with headsets round her neck staring
has an effect on my audience. One is
With this picture my aim was
people will be inquisitive of why she is
to make it come across that
staring into space and will want to
the two boys are a group
find out more. The headset supports
(there album cover is on the
the theme of a music magazine.
front page) and that V.I.P
tickets were given away , I do
this by getting the two girls
to wear tags around their
neck. This will interest boys
as they would want to know
how this group got girls to
admire them and girls will be
interested in how these girls This image is meant to create
got these tickets and what an impression that she is
event was going on. creating music, I do this by
including a keyboard in the
picture and getting her to
Here I have a photo of a girl standing in a wear headsets. Much of my
pose that suggests this page will have to
do with fashion this is to make my target audience will be
magazine come across broad and appeal
to both genders equally.
interested in how the
production of music works.