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Week 2

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addicus

This is Week 2 Practice.

Education
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PR vs Marketing vs Advertising A WEEK 2 PRACTICE BY ADDICUS PATTON
THE QUICK AND DIRTY • MARKETING: All actions a company uses to pair their product or service to the customer • ADVERTISING: Marketing media that is bought or paid for. • PUBLIC RELATIONS: Marketing that is not purchased but earned through media coverage.
Marketing Examples • Advertising and Public relations fall under this umbrella. • Sweepstakes • Slogans • Packaging
Advertising Examples • Commercials • Billboards • Magazine ads • Internet Banner ads • Paid Advertisements • Product placement in movies and TV
Public Relations Examples • Radio Interviews • News paper or Magazine articles • Newscast reports • Celebrity recognition • Word of mouth • Social media mentions
Advertising Pros • Company has more control over the outcome. • Easier to predict timing and placement of mention Cons • Expensive to make • Costs money to research. • Often gets ignored or looked over • Very few commercials are well liked, most are ignored or forgotten quickly.
Public Relations Pros • More believable because it comes from an outside source from the company. • It doesn’t cost money • Builds trust in the company by validation from a known source. Cons • Sometimes unpredictable • Could have less exposure then advertisements • Social media can backfire or turn if not monitored.
Conclusion • PR and Advertising both have their merits under the Marketing umbrella. • Both should be used to build a strong Marketing strategy. • The use or overreliance on one method can create an unbalanced and ineffective campaign.

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Week 2

  • 1. PR vs Marketing vs Advertising A WEEK 2 PRACTICE BY ADDICUS PATTON
  • 2. THE QUICK AND DIRTY • MARKETING: All actions a company uses to pair their product or service to the customer • ADVERTISING: Marketing media that is bought or paid for. • PUBLIC RELATIONS: Marketing that is not purchased but earned through media coverage.
  • 3. Marketing Examples • Advertising and Public relations fall under this umbrella. • Sweepstakes • Slogans • Packaging
  • 4. Advertising Examples • Commercials • Billboards • Magazine ads • Internet Banner ads • Paid Advertisements • Product placement in movies and TV
  • 5. Public Relations Examples • Radio Interviews • News paper or Magazine articles • Newscast reports • Celebrity recognition • Word of mouth • Social media mentions
  • 6. Advertising Pros • Company has more control over the outcome. • Easier to predict timing and placement of mention Cons • Expensive to make • Costs money to research. • Often gets ignored or looked over • Very few commercials are well liked, most are ignored or forgotten quickly.
  • 7. Public Relations Pros • More believable because it comes from an outside source from the company. • It doesn’t cost money • Builds trust in the company by validation from a known source. Cons • Sometimes unpredictable • Could have less exposure then advertisements • Social media can backfire or turn if not monitored.
  • 8. Conclusion • PR and Advertising both have their merits under the Marketing umbrella. • Both should be used to build a strong Marketing strategy. • The use or overreliance on one method can create an unbalanced and ineffective campaign.