This month, our colleague Sorina talked to us about why a business needs to be present on social media, how to connect with customers and how to get measurable results from SMM. We learned a thing or two from her presentation, so we thought we'd share it with all of you. Enjoy!
3. ✖ To raise brand awareness
✖ To offer value to clients
✖ To create a long-term relationship with
clients
✖ To showcase the brand’s personality
✖ To offer customer support
✖ To recruit new talent
WHY?
6. Organic marketing
✖ Uses free tools offered by the social
network
✖ Helps promote the brand’s story and
identity
✖ Focuses on listening to the community
and engaging with it
✖ It has long-term benefits
7. Paid marketing
✖ It requires a budget
✖ It runs for a limited period of time
✖ Allows you to address your target
audience based on specific features
✖ It boosts short-term conversions
✖ Raises brand awareness
19. KEY PERFORMANCE INDICATORS (KPIs)
✖ Conversions: purchasing, subscribing to a
newsletter, downloading an ebook, applying
for a job, participating at an event
✖ Engagement: reactions, comments, shares,
hearts, pins, retweets
✖ Awareness: followers, reach, impressions,
mentions, reviews, referrals
20. MEASURING RESULTS
✖ ROI = (Gains – Costs)/Costs
✖ Cost per Acquisition = SMM Costs/Gains
✖ Engagement Rate = Engagement Volume/Followers
✖ Bounce Rate = Number of single page visits/Total visits
✖ Conversion Rate = Number of conversions/Total reach
21. Imagine a new social media platform
that has this logo
22. ✖ To raise brand awareness
✖ To offer value to clients
✖ To create a long-term relationship with
clients
✖ To showcase the brand’s personality
✖ To offer customer support
✖ To recruit new talent
...or something else
WHY WOULD WE MAKE AN ACCOUNT?
24. WHAT KPIs WOULD WE USE?
✖ Conversions: buying, subscribing to a
newsletter, downloading an ebook, applying for
a job, participating at an event
✖ Engagement: reactions, comments, shares,
hearts, retweets
✖ Awareness: followers, reach, impressions,
mentions, reviews, referrals
25. HOW WOULD WE MEASURE OUR RESULTS?
✖ ROI = (Gains – Costs)/Costs
✖ Cost per Acquisition = SMM Costs / Gains
✖ Engagement Rate = Engagement Volume/Followers
✖ Bounce Rate = Number of single page visits/Total visits
✖ Conversion Rate = Number of conversions/Total reach
26. Thank you!
Sorina Chiuaru
Digital Marketing Specialist
If you want to find out more about us,
check out our website:
www.digitalya.co