Social Media Marketing: Coupons, Samples and Promotions
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6. COUPONS remain a leading driver of brand
interactions in social networks, but one of the
trickiest
EASY ACCESS + USE and retail store
must be prepared for DEMAND
9. SUCCESFUL ONLINE TACTICS:
1) Provide coupons or
discounts
1) Position themselves
in front of customers
during sales or other
special events
10.
11. Online Promotions must be…
• Quick & attention-grabbing
• Positive retention to customer feedback
• Measured by…
– Product/service has the ability for mark-up
– Unlimited supply is at little or of no cost
– Business/contract is repeated
12. 1. End goal in mind (increasing sales)
2. Increasing the amount of “followers” or
“likes” – power of viral
3. Projecting and increasing the quality of the
brand image- consumers’ perception
4. Using the social media platform as a
medium for the product or service to attain
customer feedback
13. How is this done?
$pecial offers in prizes/incentives that provide
customers with a reason to notice the brand;
obtain more “likes”
-must be effortless and painless for the
consumer!
-forging partnerships with complementary
brands
17. CONCLUSIONS
• Strategize with “overestimation” approach
• Maintain strong brand equity, stay congruent
• Understand your own business, shareholders and
partners
• Effectively manage and leverage resources such as
online social media promotion, to your advantage
• Continual observation
